Rascasse Audience Intelligence

Heavyweight (MMA) Audience in Germany

A data profile of the people who buy, follow and care about Heavyweight (MMA) in Germany — modelled from more than twelve digital signal sources. Heavyweight (MMA) has an estimated audience of 760,034 people in Germany.

#3710among Topic in Germany#643in Sports

The average Heavyweight (MMA) fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jon Jones, Boxing, Conor McGregor, with strongest over-indexing on Jon Jones (42.75× the country average).

Demographically, the Heavyweight (MMA) audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heavyweight (MMA) fan in Germany is more male, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for Jon Jones.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavyweight (MMA) profile in Germany.

Audience size
760K
in Germany
Gender
19.5%♀
80.5% male
Age
31.3
average years
Country rank
#8269
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavyweight (MMA) fans

19.5% are female, 80.5% are male, average age 31.3.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Heavyweight (MMA) audience in Germany
MetricValue
Female19.5%
Male80.5%
Average age31.3
Estimated audience size760,034
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Heavyweight (MMA) audience in Germany
Age bracketShare%
16-1940%
20-2922%
30-3918%
40-4913%
50+6%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Heavyweight (MMA) audience comes from Germany.

Worldwide audience distribution share by country for Heavyweight (MMA)
CountryShare
United States32.5%
Japan7.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavyweight (MMA) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heavyweight (MMA) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.18×
02Berlin~40K1.18×
03Hamburg~20K1.17×
04Nordrhein-Westfalen~200K1.05×
05Bremen~7K1.04×
06Rheinland-Pfalz~40K1.03×
07Baden-Württemberg~100K1.01×
08Saarland~9K0.99×
09Bayern~100K0.98×
10Schleswig-Holstein~30K0.97×
11Brandenburg~20K0.96×
12Sachsen-Anhalt~20K0.96×
13Mecklenburg-Vorpommern~10K0.96×
14Thüringen~20K0.95×
15Niedersachsen~70K0.94×
16Sachsen~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Heavyweight (MMA), Germany
0.92×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavyweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavyweight (MMA) audience
#·InterestCategoryAffinity×
01Jon JonesSports42.75×
02Stephen CurrySports23.12×
03Conor McGregorSports22.16×
04The Grand Budapest HotelMovies & TV20.00×
05The Blues BrothersMovies & TV20.00×
06Michael CeraMovies & TV19.64×
07Lost in Translation (film)Movies & TV18.84×
08Matt DamonMovies & TV16.43×
09The GooniesMovies & TV15.26×
10Tyson FurySports13.64×
11BoxingSports13.00×
12AikidoSports12.93×
13LeaMusic & Radio12.65×
14Onet.plNews10.54×
15JudoSports7.35×
16Novak DjokovicSports7.01×
17Ultimate Fighting ChampionshipSports6.70×
18Dua LipaMusic & Radio6.65×
19Professional wrestlingSports5.86×
20FIFA World CupSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavyweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavyweight (MMA) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.00×
Sports ActivityPOWER1.83×
Pet OwnershipJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavyweight (MMA) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.39×
CreativityOPEN0.53×
IndulgenceJOY0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavyweight (MMA) have in Germany?

Heavyweight (MMA) has an estimated audience of 760,034 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heavyweight (MMA) fans?

19.5% of Heavyweight (MMA) fans are female, 80.5% are male, with an average age of 31.3 years.

03

Which brands do Heavyweight (MMA) fans like most?

Heavyweight (MMA) fans show strongest brand affinity for Jon Jones (42.75×), Boxing (13×), and Conor McGregor (22.16×) over the country average.

04

Where do Heavyweight (MMA) fans live in Germany?

Heavyweight (MMA) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Heavyweight (MMA) fans also like?

Beyond Heavyweight (MMA) itself, the audience over-indexes on Boxing (13×), Conor McGregor (22.16×), Matt Damon (16.43×), and Onet.pl (10.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Heavyweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heavyweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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