Heavyweight (MMA) Audience in Germany
Heavyweight (MMA) has an estimated audience of 760,034 people in Germany. 19.5% are female, 80.5% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Matt Damon, Boxing, Conor McGregor, Dead Poets Society, Ultimate Fighting Championship.
The average Heavyweight (MMA) fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Matt Damon, Boxing, Conor McGregor, with strongest over-indexing on Matt Damon (17.8× the country average). Demographically, the Heavyweight (MMA) audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Heavyweight (MMA) fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 31.3 |
| Estimated audience size | 760,034 |
Audience persona
The typical Heavyweight (MMA) fan in Germany is more male, around 31.3 years old, with strong Sports Activity tendencies and a notable affinity for Matt Damon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,078 | 1.07× |
| Bayern | 132,864 | 1.09× |
| Baden-Württemberg | 108,041 | 1.04× |
| Hessen | 87,377 | 1.51× |
| Niedersachsen | 62,537 | 0.85× |
| Berlin | 55,654 | 1.64× |
| Rheinland-Pfalz | 45,723 | 1.2× |
| Hamburg | 24,648 | 1.44× |
| Sachsen | 23,641 | 0.63× |
| Schleswig-Holstein | 23,269 | 0.85× |
| Brandenburg | 17,975 | 0.76× |
| Thüringen | 12,124 | 0.63× |
| Sachsen-Anhalt | 9,697 | 0.49× |
| Bremen | 8,914 | 1.37× |
| Mecklenburg-Vorpommern | 8,528 | 0.59× |
| Saarland | 7,872 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matt Damon | 17.8× | Movies & TV |
| Boxing | 11× | Sports |
| Conor McGregor | 18.59× | Sports |
| Dead Poets Society | 20× | Movies & TV |
| Ultimate Fighting Championship | 7.97× | Sports |
| The Goonies | 20× | Movies & TV |
| Lost in Translation (film) | 26.9× | Movies & TV |
| Khabib Nurmagomedov | 20.06× | Sports |
| Novak Djokovic | 8.18× | Sports |
| The Grand Budapest Hotel | 18.34× | Movies & TV |
| Onet.pl | 8.8× | News |
| The Blues Brothers | 20× | Movies & TV |
| Michael Cera | 20× | Movies & TV |
| Livemusic | 4.18× | Music & Radio |
| FIFA World Cup | 2.64× | Sports |
| Stephen Curry | 17.54× | Sports |
| Kickboxing | 9.6× | Sports |
| John Cena | 8.16× | Sports |
| Borussia Dortmund | 1.62× | Sports |
| Batman | 2.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Travelling | THRILL | 1.57 |
| Risk Appetite | THRILL | 1.46 |
| Pet Ownership | JOY | 1.38 |
| Career Orientation | POWER | 1.35 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Japan | 7.7% |
| United Kingdom | 5.7% |
See Heavyweight (MMA) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Heavyweight (MMA) have in Germany?
Heavyweight (MMA) has an estimated audience of 760,034 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heavyweight (MMA) fans?
19.5% of Heavyweight (MMA) fans are female, 80.5% are male, with an average age of 31.3 years.
Which brands do Heavyweight (MMA) fans like most?
Heavyweight (MMA) fans show strongest brand affinity for Matt Damon (17.8×), Boxing (11×), and Conor McGregor (18.59×) over the country average.
Where do Heavyweight (MMA) fans live in Germany?
Heavyweight (MMA) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,078), Bayern (reach 132,864), and Baden-Württemberg (reach 108,041). These three regions account for the largest share of the active audience.
What other brands do Heavyweight (MMA) fans also like?
Beyond Heavyweight (MMA) itself, the audience over-indexes on Boxing (11×), Conor McGregor (18.59×), Dead Poets Society (20×), and Ultimate Fighting Championship (7.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heavyweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.