Jon Jones Audience in Germany
Jon Jones has an estimated audience of 146,111 people in Germany. 23.1% are female, 76.9% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Daniel Cormier, Nick Diaz, Anderson Silva (kickboxer), Georges St-Pierre, Khabib Nurmagomedov.
The average Jon Jones fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Daniel Cormier, Nick Diaz, Anderson Silva (kickboxer), with strongest over-indexing on Daniel Cormier (190.45× the country average). Demographically, the Jon Jones audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Martial art
Demographics of Jon Jones fans
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 31.8 |
| Estimated audience size | 146,111 |
Audience persona
The typical Jon Jones fan in Germany is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Daniel Cormier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,902 | 1.39× |
| Baden-Württemberg | 58,485 | 1.29× |
| Bayern | 57,854 | 1.08× |
| Hessen | 37,880 | 1.5× |
| Niedersachsen | 33,102 | 1.03× |
| Berlin | 20,262 | 1.36× |
| Rheinland-Pfalz | 16,597 | 1× |
| Schleswig-Holstein | 11,170 | 0.94× |
| Hamburg | 10,418 | 1.39× |
| Sachsen | 9,972 | 0.61× |
| Brandenburg | 6,806 | 0.66× |
| Sachsen-Anhalt | 5,062 | 0.59× |
| Thüringen | 4,419 | 0.52× |
| Mecklenburg-Vorpommern | 3,663 | 0.58× |
| Saarland | 3,566 | 0.87× |
| Bremen | 3,381 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daniel Cormier | 190.45× | Sports |
| Nick Diaz | 193.18× | Sports |
| Anderson Silva (kickboxer) | 188.73× | Sports |
| Georges St-Pierre | 44.31× | Sports |
| Khabib Nurmagomedov | 62.88× | Sports |
| Rose Namajunas | 186.32× | Sports |
| Heavyweight (MMA) | 42.75× | Sports |
| Mixed martial arts clothing | 125.15× | Fashion & Accessoires |
| Welterweight (MMA) | 47.68× | Sports |
| Conor McGregor | 35.31× | Sports |
| Mike Tyson | 34.29× | Sports |
| Jessica Eye | 237.55× | Sports |
| Alexander Gustafsson | 237.55× | Sports |
| Tyron Woodley | 145.27× | Sports |
| Bantamweight (MMA) | 73.72× | Sports |
| Robbie Lawler | 237.55× | Sports |
| Henry Cejudo | 179.98× | Sports |
| Holly Holm | 134.09× | Sports |
| Grappling | 14.81× | Sports |
| Cris Cyborg | 160.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Spirituality | BALANCE | 1.35 |
| Sports Activity | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Brazil | 9.3% |
| United Kingdom | 4.8% |
See Jon Jones audiences in other countries
More Martial art audiences in Germany
- Ultimate Fighting Championship (3,708,814)
- Professional wrestling (2,998,162)
- Anthony Joshua (1,002,576)
- Georges St-Pierre (914,140)
- Conor McGregor (775,143)
Frequently asked questions
How many fans does Jon Jones have in Germany?
Jon Jones has an estimated audience of 146,111 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Jon Jones fans?
23.1% of Jon Jones fans are female, 76.9% are male, with an average age of 31.8 years.
Which brands do Jon Jones fans like most?
Jon Jones fans show strongest brand affinity for Daniel Cormier (190.45×), Nick Diaz (193.18×), and Anderson Silva (kickboxer) (188.73×) over the country average.
Where do Jon Jones fans live in Germany?
Jon Jones fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,902), Baden-Württemberg (reach 58,485), and Bayern (reach 57,854). These three regions account for the largest share of the active audience.
What other brands do Jon Jones fans also like?
Beyond Jon Jones itself, the audience over-indexes on Nick Diaz (193.18×), Anderson Silva (kickboxer) (188.73×), Georges St-Pierre (44.31×), and Khabib Nurmagomedov (62.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jon Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.