Rascasse Audience Intelligence

Jon Jones Audience in Germany

A data profile of the people who buy, follow and care about Jon Jones in Germany — modelled from more than twelve digital signal sources. Jon Jones has an estimated audience of 289,812 people in Germany.

#26among Martial art in Germany#3793among Person in Germany#1421in Sports

The average Jon Jones fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Daniel Cormier, Nick Diaz, Anderson Silva (kickboxer), with strongest over-indexing on Daniel Cormier (190.45× the country average).

Demographically, the Jon Jones audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jon Jones fan in Germany is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Daniel Cormier.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Jones profile in Germany.

Audience size
290K
in Germany
Gender
23.1%♀
76.9% male
Age
31.8
average years
Country rank
#17774
Person in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Jones fans

23.1% are female, 76.9% are male, average age 31.8.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Jon Jones audience in Germany
MetricValue
Female23.1%
Male76.9%
Average age31.8
Estimated audience size289,812
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Jon Jones audience in Germany
Age bracketShare%
16-1939%
20-2925%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Jon Jones audience comes from Germany.

Worldwide audience distribution share by country for Jon Jones
CountryShare
United States27.2%
Brazil9.9%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Jones audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jon Jones fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.48×
02Nordrhein-Westfalen~100K1.35×
03Hamburg~10K1.35×
04Berlin~20K1.30×
05Baden-Württemberg~60K1.26×
06Bremen~3K1.22×
07Bayern~60K1.06×
08Niedersachsen~30K1.02×
09Rheinland-Pfalz~20K1.00×
10Schleswig-Holstein~10K0.94×
11Saarland~4K0.94×
12Brandenburg~7K0.69×
13Sachsen~10K0.63×
14Sachsen-Anhalt~5K0.63×
15Mecklenburg-Vorpommern~4K0.63×
16Thüringen~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Jon Jones, Germany
0.58×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Jones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Jones audience
#·InterestCategoryAffinity×
01Jessica EyeSports237.55×
02Alexander GustafssonSports237.55×
03Robbie LawlerSports237.55×
04Nick DiazSports193.18×
05Daniel CormierSports190.45×
06Anderson Silva (kickboxer)Sports188.73×
07Rose NamajunasSports186.32×
08Henry CejudoSports179.98×
09Cris CyborgSports160.72×
10Tyron WoodleySports145.27×
11Holly HolmSports134.09×
12Chuck LiddellSports132.70×
13Mixed martial arts clothingFashion & Accessoires125.15×
14Bantamweight (MMA)Sports73.72×
15Khabib NurmagomedovSports62.88×
16Welterweight (MMA)Sports47.68×
17Heavyweight (MMA)Sports42.75×
18Conor McGregorSports35.31×
19Mike TysonSports34.29×
20GrapplingSports14.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Jones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Jones audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
Quality AwarenessPREMIUM1.68×
Sports ActivityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Jones audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
CreativityOPEN0.99×
Price SensitivityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Jones have in Germany?

Jon Jones has an estimated audience of 289,812 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Jon Jones fans?

23.1% of Jon Jones fans are female, 76.9% are male, with an average age of 31.8 years.

03

Which brands do Jon Jones fans like most?

Jon Jones fans show strongest brand affinity for Daniel Cormier (190.45×), Nick Diaz (193.18×), and Anderson Silva (kickboxer) (188.73×) over the country average.

04

Where do Jon Jones fans live in Germany?

Jon Jones fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Jones fans also like?

Beyond Jon Jones itself, the audience over-indexes on Nick Diaz (193.18×), Anderson Silva (kickboxer) (188.73×), Khabib Nurmagomedov (62.88×), and Heavyweight (MMA) (42.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in Germany

See Jon Jones audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jon Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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