Rascasse Audience Intelligence

Khabib Nurmagomedov Audience in Germany

A data profile of the people who buy, follow and care about Khabib Nurmagomedov in Germany — modelled from more than twelve digital signal sources. Khabib Nurmagomedov has an estimated audience of 421,797 people in Germany.

#12among Martial art in Germany#2643among Person in Germany#1053in Sports

The average Khabib Nurmagomedov fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include New York City Marathon, Jiu Jitsu Style, FIFA World Cup, with strongest over-indexing on New York City Marathon (25.47× the country average).

Demographically, the Khabib Nurmagomedov audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Khabib Nurmagomedov fan in Germany is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for New York City Marathon.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khabib Nurmagomedov profile in Germany.

Audience size
422K
in Germany
Gender
17.6%♀
82.4% male
Age
30.9
average years
Country rank
#13424
Person in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khabib Nurmagomedov fans

17.6% are female, 82.4% are male, average age 30.9.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Khabib Nurmagomedov audience in Germany
MetricValue
Female17.6%
Male82.4%
Average age30.9
Estimated audience size421,797
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Khabib Nurmagomedov audience in Germany
Age bracketShare%
16-1940%
20-2924%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Khabib Nurmagomedov audience comes from Germany.

Worldwide audience distribution share by country for Khabib Nurmagomedov
CountryShare
United States24.4%
India9.4%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khabib Nurmagomedov audience in Germany is strongest.

Fig. 05

Top regions by affinity

Khabib Nurmagomedov fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.40×
02Hessen~50K1.35×
03Hamburg~10K1.28×
04Baden-Württemberg~70K1.22×
05Bremen~5K1.22×
06Berlin~20K1.16×
07Rheinland-Pfalz~20K1.06×
08Bayern~70K1.03×
09Niedersachsen~40K0.98×
10Schleswig-Holstein~10K0.90×
11Saarland~5K0.90×
12Brandenburg~10K0.78×
13Sachsen-Anhalt~8K0.72×
14Sachsen~20K0.70×
15Mecklenburg-Vorpommern~6K0.69×
16Thüringen~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Khabib Nurmagomedov, Germany
0.67×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khabib Nurmagomedov audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khabib Nurmagomedov audience
#·InterestCategoryAffinity×
01Brazilian jiu-jitsu giSports33.52×
02Jiu Jitsu StyleTopic30.60×
03United States Tennis AssociationSports25.80×
04New York City MarathonSports25.47×
05VenumSports21.64×
06Bungee jumpingSports17.61×
07Mike TysonSports14.10×
08Heavyweight (MMA)Sports13.03×
09Tyson FurySports13.02×
10Vin DieselMovies & TV9.43×
11JudoSports7.51×
12TreadmillSports6.69×
13Long-distance runningSports6.13×
14WrestlingSports5.36×
15Combat sportSports5.26×
16Ultimate Fighting ChampionshipSports4.83×
17NBASports4.79×
18FIFA World CupSports2.32×
19Borussia DortmundSports2.27×
20FC Bayern MunichSports1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khabib Nurmagomedov audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khabib Nurmagomedov audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.33×
Family OrientationCONSERVATISM1.82×
Luxury OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khabib Nurmagomedov audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
IndividualismJOY0.55×
IndulgenceJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khabib Nurmagomedov have in Germany?

Khabib Nurmagomedov has an estimated audience of 421,797 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Khabib Nurmagomedov fans?

17.6% of Khabib Nurmagomedov fans are female, 82.4% are male, with an average age of 30.9 years.

03

Which brands do Khabib Nurmagomedov fans like most?

Khabib Nurmagomedov fans show strongest brand affinity for New York City Marathon (25.47×), Jiu Jitsu Style (30.6×), and FIFA World Cup (2.32×) over the country average.

04

Where do Khabib Nurmagomedov fans live in Germany?

Khabib Nurmagomedov fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Khabib Nurmagomedov fans also like?

Beyond Khabib Nurmagomedov itself, the audience over-indexes on Jiu Jitsu Style (30.6×), FIFA World Cup (2.32×), Brazilian jiu-jitsu gi (33.52×), and Mike Tyson (14.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in Germany

See Khabib Nurmagomedov audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Khabib Nurmagomedov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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