Khabib Nurmagomedov Audience in Germany
Khabib Nurmagomedov has an estimated audience of 439,649 people in Germany. 17.6% are female, 82.4% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New York City Marathon, Borussia Dortmund, Jiu Jitsu Style, Brazilian jiu-jitsu gi, Mike Tyson.
The average Khabib Nurmagomedov fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New York City Marathon, Borussia Dortmund, Jiu Jitsu Style, with strongest over-indexing on New York City Marathon (25.47× the country average). Demographically, the Khabib Nurmagomedov audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Martial art
Demographics of Khabib Nurmagomedov fans
| Metric | Value |
|---|---|
| Female | 17.6% |
| Male | 82.4% |
| Average age | 30.9 |
| Estimated audience size | 439,649 |
Audience persona
The typical Khabib Nurmagomedov fan in Germany is more male, around 30.9 years old, with strong Sports Activity tendencies and a notable affinity for New York City Marathon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,680 | 1.44× |
| Bayern | 75,156 | 1.06× |
| Baden-Württemberg | 74,876 | 1.25× |
| Hessen | 45,894 | 1.37× |
| Niedersachsen | 42,121 | 0.99× |
| Berlin | 23,717 | 1.21× |
| Rheinland-Pfalz | 23,678 | 1.07× |
| Sachsen | 14,665 | 0.68× |
| Schleswig-Holstein | 14,094 | 0.89× |
| Hamburg | 13,023 | 1.31× |
| Brandenburg | 10,243 | 0.75× |
| Sachsen-Anhalt | 7,530 | 0.66× |
| Thüringen | 6,810 | 0.61× |
| Mecklenburg-Vorpommern | 5,399 | 0.64× |
| Saarland | 4,606 | 0.85× |
| Bremen | 4,551 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New York City Marathon | 25.47× | Sports |
| Borussia Dortmund | 2.27× | Sports |
| Jiu Jitsu Style | 30.6× | |
| Brazilian jiu-jitsu gi | 33.52× | Sports |
| Mike Tyson | 14.1× | Sports |
| Heavyweight (MMA) | 13.03× | Sports |
| Combat sport | 5.26× | Sports |
| NBA | 4.79× | Sports |
| United States Tennis Association | 25.8× | Sports |
| Venum | 21.64× | Sports |
| Bungee jumping | 17.61× | Sports |
| Judo | 7.51× | Sports |
| FIFA World Cup | 2.32× | Sports |
| Natural World | 2.51× | Fashion & Accessoires |
| Treadmill | 6.69× | Sports |
| FC Bayern Munich | 1.93× | Sports |
| Vin Diesel | 9.43× | Movies & TV |
| Wrestling | 5.36× | Sports |
| Ultimate Fighting Championship | 4.83× | Sports |
| Long-distance running | 6.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.59 |
| Early Adopter Mentality | POWER | 1.51 |
| Spirituality | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 9.0% |
| Brazil | 6.8% |
See Khabib Nurmagomedov audiences in other countries
More Martial art audiences in Germany
- Ultimate Fighting Championship (3,708,814)
- Professional wrestling (2,998,162)
- Anthony Joshua (1,002,576)
- Georges St-Pierre (914,140)
- Conor McGregor (775,143)
Frequently asked questions
How many fans does Khabib Nurmagomedov have in Germany?
Khabib Nurmagomedov has an estimated audience of 439,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Khabib Nurmagomedov fans?
17.6% of Khabib Nurmagomedov fans are female, 82.4% are male, with an average age of 30.9 years.
Which brands do Khabib Nurmagomedov fans like most?
Khabib Nurmagomedov fans show strongest brand affinity for New York City Marathon (25.47×), Borussia Dortmund (2.27×), and Jiu Jitsu Style (30.6×) over the country average.
Where do Khabib Nurmagomedov fans live in Germany?
Khabib Nurmagomedov fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,680), Bayern (reach 75,156), and Baden-Württemberg (reach 74,876). These three regions account for the largest share of the active audience.
What other brands do Khabib Nurmagomedov fans also like?
Beyond Khabib Nurmagomedov itself, the audience over-indexes on Borussia Dortmund (2.27×), Jiu Jitsu Style (30.6×), Brazilian jiu-jitsu gi (33.52×), and Mike Tyson (14.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Khabib Nurmagomedov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.