Rascasse Audience Intelligence

Treadmill Audience in Germany

A data profile of the people who buy, follow and care about Treadmill in Germany — modelled from more than twelve digital signal sources. Treadmill has an estimated audience of 2,060,611 people in Germany.

#1888among Topic in Germany#286in Sports

The average Treadmill fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbell, Squat (exercise), FC Bayern Munich, with strongest over-indexing on Barbell (10.34× the country average).

Demographically, the Treadmill audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Treadmill fan in Germany is balanced, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Barbell.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treadmill profile in Germany.

Audience size
2.1M
in Germany
Gender
49.1%♀
50.9% male
Age
38.4
average years
Country rank
#3259
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treadmill fans

49.1% are female, 50.9% are male, average age 38.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Treadmill audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age38.4
Estimated audience size2,060,611
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Treadmill audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Treadmill audience comes from Germany.

Worldwide audience distribution share by country for Treadmill
CountryShare
United States26.7%
Japan8.0%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treadmill audience in Germany is strongest.

Fig. 05

Top regions by affinity

Treadmill fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.24×
02Saarland~30K1.19×
03Rheinland-Pfalz~100K1.17×
04Niedersachsen~200K1.15×
05Baden-Württemberg~300K1.11×
06Bayern~300K1.05×
07Hessen~200K1.04×
08Schleswig-Holstein~70K0.97×
09Sachsen-Anhalt~50K0.97×
10Bremen~20K0.96×
11Hamburg~40K0.92×
12Brandenburg~60K0.90×
13Mecklenburg-Vorpommern~30K0.88×
14Thüringen~50K0.86×
15Berlin~80K0.85×
16Sachsen~90K0.84×
Fig. 06

Affinity by region

Affinity by region — Treadmill, Germany
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treadmill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treadmill audience
#·InterestCategoryAffinity×
01Squat (exercise)Sports10.40×
02BarbellSports10.34×
03KettlebellSports9.93×
04Female bodybuildingSports7.49×
05Natural bodybuildingSports5.98×
06Push-upSports5.49×
07Crossfit TrainingSports4.79×
08FC Bayern MunichSports2.45×
09Motor vehicleCars & Mobility2.45×
10BundesligaSports2.42×
11UEFA Champions LeagueSports2.36×
12SpotifyInternet & Social Media2.32×
13Electronic musicMusic & Radio2.29×
14Outdoor recreationSports1.93×
15SportsSports1.77×
16VehiclesCars & Mobility1.70×
17EntertainmentMovies & TV1.65×
18MusicBusiness & Career1.61×
19FoodFood & Beverages1.56×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treadmill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treadmill audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.81×
Risk AppetiteTHRILL1.74×
Healthy LifestyleBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treadmill audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
ExtroversionTHRILL0.98×
Community OrientationOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treadmill have in Germany?

Treadmill has an estimated audience of 2,060,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Treadmill fans?

49.1% of Treadmill fans are female, 50.9% are male, with an average age of 38.4 years.

03

Which brands do Treadmill fans like most?

Treadmill fans show strongest brand affinity for Barbell (10.34×), Squat (exercise) (10.4×), and FC Bayern Munich (2.45×) over the country average.

04

Where do Treadmill fans live in Germany?

Treadmill fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Treadmill fans also like?

Beyond Treadmill itself, the audience over-indexes on Squat (exercise) (10.4×), FC Bayern Munich (2.45×), Female bodybuilding (7.49×), and Bundesliga (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Treadmill audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Treadmill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →