Treadmill Audience in Germany
Treadmill has an estimated audience of 2,060,611 people in Germany. 49.1% are female, 50.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbell, Squat (exercise), Female bodybuilding, FC Bayern Munich, Bundesliga.
The average Treadmill fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbell, Squat (exercise), Female bodybuilding, with strongest over-indexing on Barbell (10.34× the country average). Demographically, the Treadmill audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Treadmill fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.4 |
| Estimated audience size | 2,060,611 |
Audience persona
The typical Treadmill fan in Germany is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Barbell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 571,347 | 1.27× |
| Bayern | 365,562 | 1.1× |
| Baden-Württemberg | 327,784 | 1.17× |
| Niedersachsen | 233,968 | 1.17× |
| Hessen | 163,327 | 1.04× |
| Rheinland-Pfalz | 122,949 | 1.19× |
| Sachsen | 84,694 | 0.84× |
| Schleswig-Holstein | 73,238 | 0.99× |
| Berlin | 71,750 | 0.78× |
| Brandenburg | 54,324 | 0.85× |
| Sachsen-Anhalt | 50,374 | 0.94× |
| Thüringen | 43,089 | 0.82× |
| Hamburg | 42,197 | 0.91× |
| Mecklenburg-Vorpommern | 32,386 | 0.82× |
| Saarland | 30,178 | 1.19× |
| Bremen | 16,221 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbell | 10.34× | Sports |
| Squat (exercise) | 10.4× | Sports |
| Female bodybuilding | 7.49× | Sports |
| FC Bayern Munich | 2.45× | Sports |
| Bundesliga | 2.42× | Sports |
| Natural bodybuilding | 5.98× | Sports |
| American football | 2.92× | Sports |
| Outdoor recreation | 1.93× | Sports |
| Push-up | 5.49× | Sports |
| Sports | 1.77× | Sports |
| Entertainment | 1.65× | Movies & TV |
| UEFA Champions League | 2.36× | Sports |
| Spotify | 2.32× | Internet & Social Media |
| Kettlebell | 9.93× | Sports |
| Music | 1.61× | Business & Career |
| Vehicles | 1.7× | Cars & Mobility |
| Motor vehicle | 2.45× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Electronic music | 2.29× | Music & Radio |
| Real Madrid C.F. | 2.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.15 |
| Career Orientation | POWER | 1.81 |
| Urban Lifestyle | OPEN | 1.64 |
| Sports Activity | POWER | 1.55 |
| Risk Appetite | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Japan | 8.0% |
| Germany | 5.8% |
See Treadmill audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Treadmill have in Germany?
Treadmill has an estimated audience of 2,060,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Treadmill fans?
49.1% of Treadmill fans are female, 50.9% are male, with an average age of 38.4 years.
Which brands do Treadmill fans like most?
Treadmill fans show strongest brand affinity for Barbell (10.34×), Squat (exercise) (10.4×), and Female bodybuilding (7.49×) over the country average.
Where do Treadmill fans live in Germany?
Treadmill fans in Germany are most concentrated in Nordrhein-Westfalen (reach 571,347), Bayern (reach 365,562), and Baden-Württemberg (reach 327,784). These three regions account for the largest share of the active audience.
What other brands do Treadmill fans also like?
Beyond Treadmill itself, the audience over-indexes on Squat (exercise) (10.4×), Female bodybuilding (7.49×), FC Bayern Munich (2.45×), and Bundesliga (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Treadmill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.