Rascasse Audience Intelligence

Kettlebell Audience in Germany

A data profile of the people who buy, follow and care about Kettlebell in Germany — modelled from more than twelve digital signal sources. Kettlebell has an estimated audience of 960,920 people in Germany.

#3247among Topic in Germany#542in Sports

The average Kettlebell fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fitness and figure competition, Female bodybuilding, Stretching, with strongest over-indexing on Fitness and figure competition (3.28× the country average).

Demographically, the Kettlebell audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kettlebell fan in Germany is more male, around 29.8 years old, with strong Mindfulness tendencies and a notable affinity for Fitness and figure competition.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kettlebell profile in Germany.

Audience size
961K
in Germany
Gender
42.3%♀
57.7% male
Age
29.8
average years
Country rank
#6771
Topic in Germany
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kettlebell fans

42.3% are female, 57.7% are male, average age 29.8.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Kettlebell audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age29.8
Estimated audience size960,920
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Kettlebell audience in Germany
Age bracketShare%
16-1945%
20-2923%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Kettlebell audience comes from Germany.

Worldwide audience distribution share by country for Kettlebell
CountryShare
United States24.3%
Germany8.0%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kettlebell audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kettlebell fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.26×
02Hamburg~30K1.24×
03Hessen~90K1.18×
04Berlin~50K1.17×
05Baden-Württemberg~100K1.14×
06Nordrhein-Westfalen~200K1.06×
07Niedersachsen~100K1.02×
08Rheinland-Pfalz~50K1.02×
09Schleswig-Holstein~30K1.00×
10Bremen~8K0.94×
11Sachsen~40K0.92×
12Saarland~10K0.90×
13Brandenburg~30K0.85×
14Thüringen~20K0.83×
15Mecklenburg-Vorpommern~10K0.79×
16Sachsen-Anhalt~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Kettlebell, Germany
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kettlebell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kettlebell audience
#·InterestCategoryAffinity×
01Yin yogaSports4.71×
02StretchingSports4.19×
03Energy barFood & Beverages3.89×
04Female bodybuildingSports3.69×
05Push-upSports3.42×
06Fitness and figure competitionSports3.28×
07BarbellSports3.24×
08Hot yogaSports3.23×
09Fitness FirstSports2.99×
10Natural bodybuildingSports2.65×
11Crossfit TrainingSports2.38×
12Bodybuilding & FitnessSports2.33×
13Healthy habitsHealth2.15×
14DecorationHome & Garden2.06×
15Flower bouquetHome & Garden2.04×
16AliExpressShopping1.76×
17Lieferando.deFood & Beverages1.69×
18EventimTravel & Leisure1.61×
19Dog loversPets & Animals1.54×
20ImmoScout24Home & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kettlebell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kettlebell audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
Sports ActivityPOWER1.18×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kettlebell audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
SpiritualityBALANCE0.67×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kettlebell have in Germany?

Kettlebell has an estimated audience of 960,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kettlebell fans?

42.3% of Kettlebell fans are female, 57.7% are male, with an average age of 29.8 years.

03

Which brands do Kettlebell fans like most?

Kettlebell fans show strongest brand affinity for Fitness and figure competition (3.28×), Female bodybuilding (3.69×), and Stretching (4.19×) over the country average.

04

Where do Kettlebell fans live in Germany?

Kettlebell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kettlebell fans also like?

Beyond Kettlebell itself, the audience over-indexes on Female bodybuilding (3.69×), Stretching (4.19×), Yin yoga (4.71×), and Push-up (3.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Kettlebell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kettlebell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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