Kettlebell Audience in Germany
Kettlebell has an estimated audience of 960,920 people in Germany. 42.3% are female, 57.7% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fitness and figure competition, Female bodybuilding, Stretching, Yin yoga, Push-up.
The average Kettlebell fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fitness and figure competition, Female bodybuilding, Stretching, with strongest over-indexing on Fitness and figure competition (3.28× the country average). Demographically, the Kettlebell audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Kettlebell fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 29.8 |
| Estimated audience size | 960,920 |
Audience persona
The typical Kettlebell fan in Germany is more male, around 29.8 years old, with strong Sports Activity tendencies and a notable affinity for Fitness and figure competition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,252 | 1.07× |
| Bayern | 202,442 | 1.31× |
| Baden-Württemberg | 154,908 | 1.18× |
| Niedersachsen | 95,385 | 1.02× |
| Hessen | 91,179 | 1.25× |
| Berlin | 54,131 | 1.26× |
| Rheinland-Pfalz | 50,577 | 1.05× |
| Sachsen | 42,909 | 0.91× |
| Schleswig-Holstein | 35,195 | 1.02× |
| Hamburg | 27,079 | 1.25× |
| Brandenburg | 24,478 | 0.82× |
| Thüringen | 19,074 | 0.78× |
| Sachsen-Anhalt | 16,895 | 0.68× |
| Mecklenburg-Vorpommern | 13,716 | 0.75× |
| Saarland | 9,514 | 0.81× |
| Bremen | 6,974 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fitness and figure competition | 3.28× | Sports |
| Female bodybuilding | 3.69× | Sports |
| Stretching | 4.19× | Sports |
| Yin yoga | 4.71× | Sports |
| Push-up | 3.42× | Sports |
| Lieferando.de | 1.69× | Food & Beverages |
| Healthy habits | 2.15× | Health |
| Barbell | 3.24× | Sports |
| Energy bar | 3.89× | Food & Beverages |
| Wetter.com | 1.52× | Home & Garden |
| ImmoScout24 | 1.51× | Home & Garden |
| AliExpress | 1.76× | Shopping |
| Bodybuilding & Fitness | 2.33× | Sports |
| Natural bodybuilding | 2.65× | Sports |
| Decoration | 2.06× | Home & Garden |
| Flower bouquet | 2.04× | Home & Garden |
| Fitness First | 2.99× | Sports |
| Eventim | 1.61× | Travel & Leisure |
| Hot yoga | 3.23× | Sports |
| Crossfit Training | 2.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.05 |
| Early Adopter Mentality | POWER | 1.61 |
| Sustainability | BALANCE | 1.44 |
| Career Orientation | POWER | 1.33 |
| Urban Lifestyle | OPEN | 1.3 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Germany | 8.1% |
| Japan | 7.6% |
See Kettlebell audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kettlebell have in Germany?
Kettlebell has an estimated audience of 960,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kettlebell fans?
42.3% of Kettlebell fans are female, 57.7% are male, with an average age of 29.8 years.
Which brands do Kettlebell fans like most?
Kettlebell fans show strongest brand affinity for Fitness and figure competition (3.28×), Female bodybuilding (3.69×), and Stretching (4.19×) over the country average.
Where do Kettlebell fans live in Germany?
Kettlebell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,252), Bayern (reach 202,442), and Baden-Württemberg (reach 154,908). These three regions account for the largest share of the active audience.
What other brands do Kettlebell fans also like?
Beyond Kettlebell itself, the audience over-indexes on Female bodybuilding (3.69×), Stretching (4.19×), Yin yoga (4.71×), and Push-up (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kettlebell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.