Barbell Audience in Germany
Barbell has an estimated audience of 3,744,842 people in Germany. 43.6% are female, 56.4% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Natural foods, Female bodybuilding, Spiegel Online, Ronnie Coleman.
The average Barbell fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Natural foods, Female bodybuilding, with strongest over-indexing on Livemusic (4.49× the country average). Demographically, the Barbell audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Barbell fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 29.9 |
| Estimated audience size | 3,744,842 |
Audience persona
The typical Barbell fan in Germany is more male, around 29.9 years old, with strong Sports Activity tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 948,711 | 1.16× |
| Bayern | 666,751 | 1.11× |
| Baden-Württemberg | 564,514 | 1.1× |
| Niedersachsen | 363,000 | 1× |
| Hessen | 332,601 | 1.17× |
| Berlin | 227,969 | 1.36× |
| Rheinland-Pfalz | 184,928 | 0.99× |
| Sachsen | 171,000 | 0.93× |
| Schleswig-Holstein | 135,771 | 1.01× |
| Brandenburg | 108,289 | 0.93× |
| Hamburg | 105,012 | 1.24× |
| Thüringen | 74,769 | 0.78× |
| Sachsen-Anhalt | 71,872 | 0.74× |
| Mecklenburg-Vorpommern | 54,538 | 0.76× |
| Saarland | 37,178 | 0.81× |
| Bremen | 34,516 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.49× | Music & Radio |
| Natural foods | 5.31× | Food & Beverages |
| Female bodybuilding | 5.7× | Sports |
| Spiegel Online | 2.21× | News |
| Ronnie Coleman | 10.96× | Sports |
| Fitness and figure competition | 4.25× | Sports |
| Do it yourself (DIY) | 1.84× | Home & Garden |
| House music | 2.33× | Music & Radio |
| Street photography | 3.01× | Technology & Electronics |
| Treadmill | 4.95× | Sports |
| Car wash | 4.07× | Cars & Mobility |
| Paleolithic diet | 5.29× | Health |
| Electric guitar | 3.15× | Music & Radio |
| Push-up | 3.44× | Sports |
| Ski resort | 2.72× | Travel & Leisure |
| Airbnb | 1.65× | Travel & Leisure |
| Gymshark | 3.73× | Sports |
| ICloud | 3.23× | Technology & Electronics |
| Batman | 1.68× | Movies & TV |
| Pet store | 2.21× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.71 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Career Orientation | POWER | 1.27 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Germany | 7.6% |
| Japan | 6.8% |
See Barbell audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barbell have in Germany?
Barbell has an estimated audience of 3,744,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbell fans?
43.6% of Barbell fans are female, 56.4% are male, with an average age of 29.9 years.
Which brands do Barbell fans like most?
Barbell fans show strongest brand affinity for Livemusic (4.49×), Natural foods (5.31×), and Female bodybuilding (5.7×) over the country average.
Where do Barbell fans live in Germany?
Barbell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 948,711), Bayern (reach 666,751), and Baden-Württemberg (reach 564,514). These three regions account for the largest share of the active audience.
What other brands do Barbell fans also like?
Beyond Barbell itself, the audience over-indexes on Natural foods (5.31×), Female bodybuilding (5.7×), Spiegel Online (2.21×), and Ronnie Coleman (10.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.