Barbell Audience in Germany
A data profile of the people who buy, follow and care about Barbell in Germany — modelled from more than twelve digital signal sources. Barbell has an estimated audience of 3,744,842 people in Germany.
The average Barbell fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Female bodybuilding, Fitness and figure competition, Treadmill, with strongest over-indexing on Female bodybuilding (9.3× the country average).
Demographically, the Barbell audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Barbell fan in Germany is more male, around 29.9 years old, with strong Risk Appetite tendencies and a notable affinity for Female bodybuilding.
At a glance
The key figures that characterise the Barbell profile in Germany.
Search interest · 12-month trend
Demographics of Barbell fans
43.6% are female, 56.4% are male, average age 29.9.
Gender split
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 29.9 |
| Estimated audience size | 3,744,842 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Barbell audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.8% |
| Germany | 7.6% |
| Japan | 6.8% |
Geography
Where the Barbell audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.21× | |
| 02 | Berlin | ~200K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~900K | 1.13× | |
| 04 | Hessen | ~300K | 1.11× | |
| 05 | Baden-Württemberg | ~600K | 1.09× | |
| 06 | Bayern | ~600K | 1.08× | |
| 07 | Bremen | ~30K | 1.08× | |
| 08 | Rheinland-Pfalz | ~200K | 1.00× | |
| 09 | Schleswig-Holstein | ~100K | 1.00× | |
| 10 | Niedersachsen | ~400K | 0.99× | |
| 11 | Sachsen | ~200K | 0.94× | |
| 12 | Brandenburg | ~100K | 0.94× | |
| 13 | Saarland | ~40K | 0.89× | |
| 14 | Thüringen | ~80K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~60K | 0.82× | |
| 16 | Sachsen-Anhalt | ~80K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Barbell audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Treadmill | Sports | 10.34× | ||
| 02 | Bench press | Sports | 10.22× | ||
| 03 | Ronnie Coleman | Sports | 9.84× | ||
| 04 | Female bodybuilding | Sports | 9.30× | ||
| 05 | Optimum Nutrition | Health | 8.78× | ||
| 06 | High-intensity interval training | Sports | 7.75× | ||
| 07 | Fitness and figure competition | Sports | 6.98× | ||
| 08 | Track and field | Sports | 5.80× | ||
| 09 | Robert Redford | Movies & TV | 4.75× | ||
| 10 | Paleolithic diet | Health | 4.54× | ||
| 11 | Epic Games | Games | 4.02× | ||
| 12 | Gymshark | Sports | 3.61× | ||
| 13 | Push-up | Sports | 3.21× | ||
| 14 | Carcare | Cars & Mobility | 2.99× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 2.91× | ||
| 16 | Livemusic | Music & Radio | 2.88× | ||
| 17 | Ski resort | Travel & Leisure | 2.63× | ||
| 18 | House music | Music & Radio | 2.40× | ||
| 19 | Musical instrument | Music & Radio | 2.32× | ||
| 20 | ImmoScout24 | Home & Garden | 1.83× |
Personality of the Barbell audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Sports Activity | POWER | 1.59× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.80× | |
| Convenience Orientation | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Barbell have in Germany?
Barbell has an estimated audience of 3,744,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbell fans?
43.6% of Barbell fans are female, 56.4% are male, with an average age of 29.9 years.
Which brands do Barbell fans like most?
Barbell fans show strongest brand affinity for Female bodybuilding (9.3×), Fitness and figure competition (6.98×), and Treadmill (10.34×) over the country average.
Where do Barbell fans live in Germany?
Barbell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Barbell fans also like?
Beyond Barbell itself, the audience over-indexes on Fitness and figure competition (6.98×), Treadmill (10.34×), High-intensity interval training (7.75×), and Track and field (5.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Barbell audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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