Optimum Nutrition Audience in Germany
Optimum Nutrition has an estimated audience of 473,797 people in Germany. 34.1% are female, 65.9% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gymshark, Holmes Place, Natural bodybuilding, Ronnie Coleman, Barbell.
The average Optimum Nutrition fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gymshark, Holmes Place, Natural bodybuilding, with strongest over-indexing on Gymshark (16.12× the country average). Demographically, the Optimum Nutrition audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Optimum Nutrition fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 32.1 |
| Estimated audience size | 473,797 |
Audience persona
The typical Optimum Nutrition fan in Germany is more male, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gymshark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,394 | 1.14× |
| Bayern | 94,659 | 1.24× |
| Baden-Württemberg | 72,764 | 1.13× |
| Hessen | 55,929 | 1.55× |
| Niedersachsen | 41,055 | 0.89× |
| Berlin | 37,211 | 1.76× |
| Rheinland-Pfalz | 21,919 | 0.92× |
| Sachsen | 17,752 | 0.76× |
| Hamburg | 14,515 | 1.36× |
| Schleswig-Holstein | 13,466 | 0.79× |
| Brandenburg | 10,699 | 0.73× |
| Sachsen-Anhalt | 7,182 | 0.58× |
| Thüringen | 7,122 | 0.59× |
| Mecklenburg-Vorpommern | 4,999 | 0.55× |
| Saarland | 4,969 | 0.85× |
| Bremen | 4,650 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gymshark | 16.12× | Sports |
| Holmes Place | 25.83× | Sports |
| Natural bodybuilding | 9.08× | Sports |
| Ronnie Coleman | 19.79× | Sports |
| Barbell | 8.78× | Sports |
| Whey concentrate | 28.35× | Health |
| Arnold Schwarzenegger | 9.51× | Movies & TV |
| Protein bar | 9.8× | Food & Beverages |
| Energy bar | 8.81× | Food & Beverages |
| Push-up | 7.17× | Sports |
| Female bodybuilding | 7.24× | Sports |
| Simeon Panda | 53.5× | Sports |
| Bundesliga | 2.54× | Sports |
| Protein Shake | 17.32× | Food & Beverages |
| Entertainment | 1.81× | Movies & TV |
| UEFA Champions League | 2.63× | Sports |
| Crossfit Training | 5.88× | Sports |
| Food and drink | 1.79× | Food & Beverages |
| Phil Heath | 31.8× | Sports |
| More Nutrition | 3.37× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.41 |
| Sustainability | BALANCE | 2.27 |
| DIY Mentality | THRILL | 2.03 |
| Luxury Orientation | PREMIUM | 1.81 |
| Sports Activity | POWER | 1.74 |
| Quality Awareness | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| India | 12.3% |
| United Kingdom | 7.3% |
See Optimum Nutrition audiences in other countries
More Health audiences in Germany
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Frequently asked questions
How many fans does Optimum Nutrition have in Germany?
Optimum Nutrition has an estimated audience of 473,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Optimum Nutrition fans?
34.1% of Optimum Nutrition fans are female, 65.9% are male, with an average age of 32.1 years.
Which brands do Optimum Nutrition fans like most?
Optimum Nutrition fans show strongest brand affinity for Gymshark (16.12×), Holmes Place (25.83×), and Natural bodybuilding (9.08×) over the country average.
Where do Optimum Nutrition fans live in Germany?
Optimum Nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,394), Bayern (reach 94,659), and Baden-Württemberg (reach 72,764). These three regions account for the largest share of the active audience.
What other brands do Optimum Nutrition fans also like?
Beyond Optimum Nutrition itself, the audience over-indexes on Holmes Place (25.83×), Natural bodybuilding (9.08×), Ronnie Coleman (19.79×), and Barbell (8.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Optimum Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.