Rascasse Audience Intelligence

Optimum Nutrition Target Market in Germany

A data profile of the people who buy, follow and care about Optimum Nutrition in Germany — modelled from more than twelve digital signal sources. Optimum Nutrition has an estimated audience of 477,302 people in Germany.

#1587among Brand in Germany#360in Health

The average Optimum Nutrition fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gymshark, Holmes Place, Natural bodybuilding, with strongest over-indexing on Gymshark (16.12× the country average).

Demographically, the Optimum Nutrition audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Optimum Nutrition fan in Germany is more male, around 32.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gymshark.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Optimum Nutrition profile in Germany.

Audience size
477K
in Germany
Gender
34.1%♀
65.9% male
Age
32.1
average years
Country rank
#12211
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Optimum Nutrition

34.1% are female, 65.9% are male, average age 32.1.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Optimum Nutrition audience in Germany
MetricValue
Female34.1%
Male65.9%
Average age32.1
Estimated audience size477,302
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Optimum Nutrition audience in Germany
Age bracketShare%
16-1934%
20-2926%
30-3919%
40-4915%
50+5%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Optimum Nutrition audience comes from Germany.

Worldwide audience distribution share by country for Optimum Nutrition
CountryShare
United States29.9%
India12.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Optimum Nutrition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Optimum Nutrition customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.60×
02Hessen~50K1.42×
03Hamburg~10K1.33×
04Bayern~90K1.21×
05Nordrhein-Westfalen~100K1.11×
06Bremen~5K1.11×
07Baden-Württemberg~70K1.10×
08Rheinland-Pfalz~20K0.96×
09Saarland~5K0.94×
10Niedersachsen~40K0.91×
11Schleswig-Holstein~10K0.85×
12Brandenburg~10K0.81×
13Sachsen~20K0.80×
14Thüringen~9K0.75×
15Sachsen-Anhalt~9K0.72×
16Mecklenburg-Vorpommern~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Optimum Nutrition, Germany
0.71×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Optimum Nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Optimum Nutrition audience
#·InterestCategoryAffinity×
01Simeon PandaSports53.50×
02Whey concentrateHealth28.35×
03Holmes PlaceSports25.83×
04Ronnie ColemanSports19.79×
05Gold's GymSports18.73×
06Protein ShakeFood & Beverages17.32×
07GymsharkSports16.12×
08Protein barFood & Beverages9.80×
09Arnold SchwarzeneggerMovies & TV9.51×
10Natural bodybuildingSports9.08×
11Energy barFood & Beverages8.81×
12BarbellSports8.78×
13Female bodybuildingSports7.24×
14Push-upSports7.17×
15Crossfit TrainingSports5.88×
16More NutritionHealth3.37×
17UEFA Champions LeagueSports2.63×
18BundesligaSports2.54×
19EntertainmentMovies & TV1.81×
20Food and drinkFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Optimum Nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Optimum Nutrition audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.72×
Pet OwnershipJOY1.57×
Healthy LifestyleBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Optimum Nutrition audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.52×
Community OrientationOPEN0.72×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Optimum Nutrition's target market in Germany?

Optimum Nutrition's target market in Germany covers an estimated 477,302 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Optimum Nutrition customers?

34.1% of the Optimum Nutrition audience are female, 65.9% are male, with an average age of 32.1 years.

03

Which brands do Optimum Nutrition fans like most?

Optimum Nutrition fans show strongest brand affinity for Gymshark (16.12×), Holmes Place (25.83×), and Natural bodybuilding (9.08×) over the country average.

04

Where do Optimum Nutrition fans live in Germany?

Optimum Nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Optimum Nutrition fans also like?

Beyond Optimum Nutrition itself, the audience over-indexes on Holmes Place (25.83×), Natural bodybuilding (9.08×), Barbell (8.78×), and Ronnie Coleman (19.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Optimum Nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Optimum Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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