Rascasse Audience Intelligence

Whey concentrate Audience in Germany

A data profile of the people who buy, follow and care about Whey concentrate in Germany — modelled from more than twelve digital signal sources. Whey concentrate has an estimated audience of 297,000 people in Germany.

#6181among Topic in Germany#500in Health

The average Whey concentrate fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitamin K, Natural Elements, Optimum Nutrition, with strongest over-indexing on Vitamin K (53.09× the country average).

Demographically, the Whey concentrate audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Whey concentrate fan in Germany is more male, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Vitamin K.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whey concentrate profile in Germany.

Audience size
297K
in Germany
Gender
29.6%♀
70.4% male
Age
35.3
average years
Country rank
#17467
Topic in Germany
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whey concentrate fans

29.6% are female, 70.4% are male, average age 35.3.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Whey concentrate audience in Germany
MetricValue
Female29.6%
Male70.4%
Average age35.3
Estimated audience size297,000
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Whey concentrate audience in Germany
Age bracketShare%
16-1923%
20-2927%
30-3923%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Whey concentrate audience comes from Germany.

Worldwide audience distribution share by country for Whey concentrate
CountryShare
Brazil18.7%
United States16.5%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whey concentrate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Whey concentrate fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~8K1.33×
02Sachsen-Anhalt~9K1.20×
03Brandenburg~10K1.11×
04Hamburg~7K1.03×
05Schleswig-Holstein~10K1.02×
06Rheinland-Pfalz~10K0.99×
07Sachsen~10K0.98×
08Berlin~10K0.93×
09Niedersachsen~30K0.90×
10Hessen~20K0.90×
11Baden-Württemberg~40K0.88×
12Bayern~40K0.86×
13Nordrhein-Westfalen~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Whey concentrate, Germany
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whey concentrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whey concentrate audience
#·InterestCategoryAffinity×
01CreatineHealth56.28×
02Vitamin KHealth53.09×
03Optimum NutritionHealth28.35×
04Natural ElementsHealth21.65×
05Kai GreeneSports17.75×
06Nature LoveHealth16.50×
07Protein ShakeFood & Beverages13.78×
08Sports nutritionFood & Beverages10.66×
09Ronnie ColemanSports9.72×
10Energy barFood & Beverages9.00×
11Protein barFood & Beverages8.91×
12Female bodybuildingSports8.59×
13AerobicsSports6.73×
14Fitness and figure competitionSports6.06×
15The Legend of ZeldaGames5.86×
16Arnold SchwarzeneggerMovies & TV5.79×
17TreadmillSports5.59×
18GymsharkSports4.84×
19Natural foodsFood & Beverages3.41×
20Chihuahua (dog)Pets & Animals2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whey concentrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whey concentrate audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.89×
Sports ActivityPOWER1.66×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whey concentrate audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
DIY MentalityTHRILL0.74×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whey concentrate have in Germany?

Whey concentrate has an estimated audience of 297,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Whey concentrate fans?

29.6% of Whey concentrate fans are female, 70.4% are male, with an average age of 35.3 years.

03

Which brands do Whey concentrate fans like most?

Whey concentrate fans show strongest brand affinity for Vitamin K (53.09×), Natural Elements (21.65×), and Optimum Nutrition (28.35×) over the country average.

04

Where do Whey concentrate fans live in Germany?

Whey concentrate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Whey concentrate fans also like?

Beyond Whey concentrate itself, the audience over-indexes on Natural Elements (21.65×), Optimum Nutrition (28.35×), Creatine (56.28×), and Female bodybuilding (8.59×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Whey concentrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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