Whey concentrate Audience in Germany
Whey concentrate has an estimated audience of 297,000 people in Germany. 29.6% are female, 70.4% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Sachsen-Anhalt, Bayern. Top brand affinities: Vitamin K, Arnold Schwarzenegger, Aerobics, Creatine, Protein bar.
The average Whey concentrate fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen-Anhalt, Bayern. Top brand affinities include Vitamin K, Arnold Schwarzenegger, Aerobics, with strongest over-indexing on Vitamin K (81.87× the country average). Demographically, the Whey concentrate audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Whey concentrate fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 35.3 |
| Estimated audience size | 297,000 |
Audience persona
The typical Whey concentrate fan in Germany is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vitamin K.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 19,835 | 0.31× |
| Sachsen-Anhalt | 15,826 | 2.06× |
| Bayern | 15,592 | 0.33× |
| Mecklenburg-Vorpommern | 14,847 | 2.62× |
| Brandenburg | 14,669 | 1.59× |
| Baden-Württemberg | 14,258 | 0.35× |
| Niedersachsen | 14,182 | 0.49× |
| Rheinland-Pfalz | 14,132 | 0.95× |
| Sachsen | 12,882 | 0.88× |
| Schleswig-Holstein | 12,104 | 1.13× |
| Hessen | 10,168 | 0.45× |
| Berlin | 8,664 | 0.65× |
| Hamburg | 7,965 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamin K | 81.87× | Health |
| Arnold Schwarzenegger | 12.11× | Movies & TV |
| Aerobics | 7.29× | Sports |
| Creatine | 44.54× | Health |
| Protein bar | 10.1× | Food & Beverages |
| Energy bar | 9.18× | Food & Beverages |
| Sports nutrition | 12.07× | Food & Beverages |
| Gymshark | 6.94× | Sports |
| Drop shipping | 3.6× | Shopping |
| Ronnie Coleman | 11.74× | Sports |
| Natural foods | 4.72× | Food & Beverages |
| Optimum Nutrition | 13.33× | Health |
| Personal trainer | 4.18× | Sports |
| Protein Shake | 12.86× | Food & Beverages |
| McFit | 5.47× | Sports |
| Ryanair | 2.31× | Travel & Leisure |
| Bundesliga | 1.63× | Sports |
| Under Armour | 4.97× | Fashion & Accessoires |
| Fressnapf | 3.01× | Shopping |
| Mountain biking | 3.35× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.08 |
| Sports Activity | POWER | 2.05 |
| Sustainability | BALANCE | 1.43 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Mindfulness | BALANCE | 1.35 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.7% |
| United States | 16.5% |
| India | 8.5% |
See Whey concentrate audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Whey concentrate have in Germany?
Whey concentrate has an estimated audience of 297,000 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen-Anhalt.
What is the gender split and age of Whey concentrate fans?
29.6% of Whey concentrate fans are female, 70.4% are male, with an average age of 35.3 years.
Which brands do Whey concentrate fans like most?
Whey concentrate fans show strongest brand affinity for Vitamin K (81.87×), Arnold Schwarzenegger (12.11×), and Aerobics (7.29×) over the country average.
Where do Whey concentrate fans live in Germany?
Whey concentrate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 19,835), Sachsen-Anhalt (reach 15,826), and Bayern (reach 15,592). These three regions account for the largest share of the active audience.
What other brands do Whey concentrate fans also like?
Beyond Whey concentrate itself, the audience over-indexes on Arnold Schwarzenegger (12.11×), Aerobics (7.29×), Creatine (44.54×), and Protein bar (10.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whey concentrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.