Vitamin K Audience in Germany
Vitamin K has an estimated audience of 293,197 people in Germany. 79.2% are female, 20.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitamin D, Natural Elements, Sanostol, Dekristol, Braineffect.
The average Vitamin K fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitamin D, Natural Elements, Sanostol, with strongest over-indexing on Vitamin D (60.44× the country average). Demographically, the Vitamin K audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Vitamin K fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 37.3 |
| Estimated audience size | 293,197 |
Audience persona
The typical Vitamin K fan in Germany is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vitamin D.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,564 | 1.12× |
| Bayern | 52,144 | 1.11× |
| Baden-Württemberg | 43,746 | 1.09× |
| Niedersachsen | 30,002 | 1.05× |
| Hessen | 22,333 | 1× |
| Rheinland-Pfalz | 15,388 | 1.05× |
| Berlin | 13,978 | 1.07× |
| Sachsen | 13,650 | 0.95× |
| Schleswig-Holstein | 10,528 | 1× |
| Brandenburg | 8,776 | 0.96× |
| Thüringen | 7,077 | 0.95× |
| Sachsen-Anhalt | 6,744 | 0.89× |
| Hamburg | 6,590 | 0.99× |
| Mecklenburg-Vorpommern | 5,133 | 0.92× |
| Saarland | 3,544 | 0.98× |
| Bremen | 2,205 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamin D | 60.44× | Health |
| Natural Elements | 71.99× | Health |
| Sanostol | 104.2× | Health |
| Dekristol | 70.06× | Health |
| Braineffect | 55.39× | Health |
| Abtei | 104.2× | Health |
| Whey concentrate | 53.09× | Health |
| Nature Love | 44.89× | Health |
| Folic acid | 31.92× | Health |
| Buxtrade | 70.06× | Health |
| Vitamin B12 | 11.73× | Health |
| Creatine | 41.91× | Health |
| Clinical nutrition | 44.74× | Health |
| Supernaturals | 6.14× | Health |
| Sunday Natural | 5.37× | Health |
| Calcium | 15.09× | Health |
| Vigantol | 19.95× | Health |
| Healing | 7.2× | Health |
| More Nutrition | 2.93× | Health |
| Self-healing | 8.22× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.7 |
| Sports Activity | POWER | 1.54 |
| Mindfulness | BALANCE | 1.5 |
| Family Orientation | CONSERVATISM | 1.42 |
| Indulgence | JOY | 1.37 |
| Price Sensitivity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 5.9% |
| Japan | 4.4% |
See Vitamin K audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vitamin K have in Germany?
Vitamin K has an estimated audience of 293,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vitamin K fans?
79.2% of Vitamin K fans are female, 20.8% are male, with an average age of 37.3 years.
Which brands do Vitamin K fans like most?
Vitamin K fans show strongest brand affinity for Vitamin D (60.44×), Natural Elements (71.99×), and Sanostol (104.2×) over the country average.
Where do Vitamin K fans live in Germany?
Vitamin K fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,564), Bayern (reach 52,144), and Baden-Württemberg (reach 43,746). These three regions account for the largest share of the active audience.
What other brands do Vitamin K fans also like?
Beyond Vitamin K itself, the audience over-indexes on Natural Elements (71.99×), Sanostol (104.2×), Dekristol (70.06×), and Braineffect (55.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vitamin K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.