Rascasse Audience Intelligence

Vitamin K Audience in Germany

A data profile of the people who buy, follow and care about Vitamin K in Germany — modelled from more than twelve digital signal sources. Vitamin K has an estimated audience of 293,197 people in Germany.

#6230among Topic in Germany#506in Health

The average Vitamin K fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitamin D, Natural Elements, Sanostol, with strongest over-indexing on Vitamin D (60.44× the country average).

Demographically, the Vitamin K audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vitamin K fan in Germany is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Vitamin D.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin K profile in Germany.

Audience size
293K
in Germany
Gender
79.2%♀
20.8% male
Age
37.3
average years
Country rank
#17628
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitamin K fans

79.2% are female, 20.8% are male, average age 37.3.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Vitamin K audience in Germany
MetricValue
Female79.2%
Male20.8%
Average age37.3
Estimated audience size293,197
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Vitamin K audience in Germany
Age bracketShare%
16-1924%
20-2926%
30-3914%
40-4917%
50+20%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Vitamin K audience comes from Germany.

Worldwide audience distribution share by country for Vitamin K
CountryShare
United States11.8%
Brazil5.9%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin K audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vitamin K fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.08×
02Bayern~50K1.08×
03Baden-Württemberg~40K1.07×
04Niedersachsen~30K1.04×
05Rheinland-Pfalz~20K1.04×
06Saarland~4K1.03×
07Berlin~10K1.02×
08Schleswig-Holstein~10K1.01×
09Hessen~20K0.99×
10Hamburg~7K0.99×
11Thüringen~7K0.97×
12Brandenburg~9K0.96×
13Sachsen~10K0.95×
14Mecklenburg-Vorpommern~5K0.95×
15Bremen~2K0.93×
16Sachsen-Anhalt~7K0.92×
Fig. 06

Affinity by region

Affinity by region — Vitamin K, Germany
0.92×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin K audience
#·InterestCategoryAffinity×
01SanostolHealth104.20×
02AbteiHealth104.20×
03Natural ElementsHealth71.99×
04DekristolHealth70.06×
05BuxtradeHealth70.06×
06Vitamin DHealth60.44×
07BraineffectHealth55.39×
08Whey concentrateHealth53.09×
09Nature LoveHealth44.89×
10Clinical nutritionHealth44.74×
11CreatineHealth41.91×
12Folic acidHealth31.92×
13VigantolHealth19.95×
14CalciumHealth15.09×
15Vitamin B12Health11.73×
16Self-healingHealth8.22×
17HealingHealth7.20×
18SupernaturalsHealth6.14×
19Sunday NaturalHealth5.37×
20More NutritionHealth2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamin K audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.42×
Healthy LifestyleBALANCE1.81×
Sports ActivityPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamin K audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.94×
Social Media UsageJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitamin K have in Germany?

Vitamin K has an estimated audience of 293,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vitamin K fans?

79.2% of Vitamin K fans are female, 20.8% are male, with an average age of 37.3 years.

03

Which brands do Vitamin K fans like most?

Vitamin K fans show strongest brand affinity for Vitamin D (60.44×), Natural Elements (71.99×), and Sanostol (104.2×) over the country average.

04

Where do Vitamin K fans live in Germany?

Vitamin K fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamin K fans also like?

Beyond Vitamin K itself, the audience over-indexes on Natural Elements (71.99×), Sanostol (104.2×), Dekristol (70.06×), and Braineffect (55.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Vitamin K audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vitamin K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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