Braineffect Audience in Germany
Braineffect has an estimated audience of 310,544 people in Germany. 62.8% are female, 37.2% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brain fitness, Vitamin K, Fish oil, Tagesschau, Ski resort.
The average Braineffect fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brain fitness, Vitamin K, Fish oil, with strongest over-indexing on Brain fitness (78.92× the country average). Demographically, the Braineffect audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Braineffect fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.2 |
| Estimated audience size | 310,544 |
Audience persona
The typical Braineffect fan in Germany is more female, around 41.2 years old, with strong Sports Activity tendencies and a notable affinity for Brain fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,309 | 1.02× |
| Bayern | 64,420 | 1.29× |
| Baden-Württemberg | 49,794 | 1.17× |
| Niedersachsen | 32,920 | 1.09× |
| Hessen | 24,379 | 1.03× |
| Berlin | 18,851 | 1.36× |
| Rheinland-Pfalz | 14,836 | 0.95× |
| Sachsen | 13,660 | 0.9× |
| Schleswig-Holstein | 11,366 | 1.02× |
| Brandenburg | 9,637 | 1× |
| Hamburg | 8,446 | 1.2× |
| Sachsen-Anhalt | 6,191 | 0.77× |
| Thüringen | 5,423 | 0.68× |
| Mecklenburg-Vorpommern | 5,049 | 0.85× |
| Saarland | 3,205 | 0.84× |
| Bremen | 2,226 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brain fitness | 78.92× | Health |
| Vitamin K | 30.31× | Health |
| Fish oil | 20.04× | Health |
| Tagesschau | 1.68× | Movies & TV |
| Ski resort | 3.31× | Travel & Leisure |
| Drop shipping | 2.3× | Shopping |
| Dailymotion | 5× | Movies & TV |
| Vacation rental | 2.95× | Travel & Leisure |
| Storm of Love | 2.68× | Movies & TV |
| Livemusic | 2.15× | Music & Radio |
| Ryanair | 1.72× | Travel & Leisure |
| Natural foods | 2.94× | Food & Beverages |
| Self care | 2.27× | Health |
| Fressnapf | 2.25× | Shopping |
| Vacations | 1.66× | Travel & Leisure |
| Adriana Lima | 5.22× | Fashion & Accessoires |
| Google News | 2.38× | News |
| Folic acid | 6.81× | Health |
| QVC | 1.93× | Movies & TV |
| Hairstyle | 1.72× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Sustainability | BALANCE | 1.42 |
| Mindfulness | BALANCE | 1.42 |
| Indulgence | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 65.3% |
| France | 18.3% |
| Austria | 6.2% |
See Braineffect audiences in other countries
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Frequently asked questions
How many fans does Braineffect have in Germany?
Braineffect has an estimated audience of 310,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Braineffect fans?
62.8% of Braineffect fans are female, 37.2% are male, with an average age of 41.2 years.
Which brands do Braineffect fans like most?
Braineffect fans show strongest brand affinity for Brain fitness (78.92×), Vitamin K (30.31×), and Fish oil (20.04×) over the country average.
Where do Braineffect fans live in Germany?
Braineffect fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,309), Bayern (reach 64,420), and Baden-Württemberg (reach 49,794). These three regions account for the largest share of the active audience.
What other brands do Braineffect fans also like?
Beyond Braineffect itself, the audience over-indexes on Vitamin K (30.31×), Fish oil (20.04×), Tagesschau (1.68×), and Ski resort (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Braineffect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.