Fish oil Audience in Germany
Fish oil has an estimated audience of 347,750 people in Germany. 71.4% are female, 28.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitamin D, Vitamin K, Vigantol, Supplemental Nutrition Assistance Program, Probiotic.
The average Fish oil fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitamin D, Vitamin K, Vigantol, with strongest over-indexing on Vitamin D (48.37× the country average). Demographically, the Fish oil audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Fish oil fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 37.2 |
| Estimated audience size | 347,750 |
Audience persona
The typical Fish oil fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Vitamin D.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,169 | 1.03× |
| Bayern | 61,633 | 1.1× |
| Baden-Württemberg | 52,292 | 1.1× |
| Niedersachsen | 36,767 | 1.09× |
| Hessen | 26,537 | 1× |
| Sachsen | 18,065 | 1.06× |
| Rheinland-Pfalz | 16,299 | 0.94× |
| Berlin | 15,197 | 0.98× |
| Schleswig-Holstein | 13,110 | 1.05× |
| Brandenburg | 10,687 | 0.99× |
| Thüringen | 10,038 | 1.13× |
| Sachsen-Anhalt | 8,324 | 0.92× |
| Hamburg | 7,998 | 1.02× |
| Mecklenburg-Vorpommern | 6,352 | 0.96× |
| Saarland | 3,426 | 0.8× |
| Bremen | 2,473 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamin D | 48.37× | Health |
| Vitamin K | 103.69× | Health |
| Vigantol | 92.38× | Health |
| Supplemental Nutrition Assistance Program | 122.08× | Health |
| Probiotic | 53.33× | Health |
| Natural Elements | 52.89× | Health |
| Fatty acid | 84.88× | Health |
| Yo-yo effect | 88× | Health |
| Vitamin B12 | 22.77× | Health |
| Braineffect | 52.88× | Health |
| Thigh | 73.13× | Fashion & Accessoires |
| Human gastrointestinal tract | 43.31× | Health |
| Sanostol | 52.62× | Health |
| Dekristol | 36.11× | Health |
| Nature Love | 35.63× | Health |
| Metabolism | 11.65× | Health |
| Folic acid | 22.14× | Health |
| More Nutrition | 5.15× | Health |
| Omega-3 fatty acid | 20× | Health |
| Atkins diet | 32.74× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.97 |
| Sports Activity | POWER | 1.76 |
| Career Orientation | POWER | 1.72 |
| Price Sensitivity | PREMIUM | 1.65 |
| Travelling | THRILL | 1.64 |
| Mindfulness | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.2% |
| United States | 15.1% |
| Taiwan | 10.1% |
See Fish oil audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fish oil have in Germany?
Fish oil has an estimated audience of 347,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fish oil fans?
71.4% of Fish oil fans are female, 28.6% are male, with an average age of 37.2 years.
Which brands do Fish oil fans like most?
Fish oil fans show strongest brand affinity for Vitamin D (48.37×), Vitamin K (103.69×), and Vigantol (92.38×) over the country average.
Where do Fish oil fans live in Germany?
Fish oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,169), Bayern (reach 61,633), and Baden-Württemberg (reach 52,292). These three regions account for the largest share of the active audience.
What other brands do Fish oil fans also like?
Beyond Fish oil itself, the audience over-indexes on Vitamin K (103.69×), Vigantol (92.38×), Supplemental Nutrition Assistance Program (122.08×), and Probiotic (53.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fish oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.