Rascasse Audience Intelligence

Fish oil Audience in Germany

A data profile of the people who buy, follow and care about Fish oil in Germany — modelled from more than twelve digital signal sources. Fish oil has an estimated audience of 347,750 people in Germany.

#5704among Topic in Germany#455in Health

The average Fish oil fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitamin D, Vitamin K, Supplemental Nutrition Assistance Program, with strongest over-indexing on Vitamin D (48.37× the country average).

Demographically, the Fish oil audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fish oil fan in Germany is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Vitamin D.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish oil profile in Germany.

Audience size
348K
in Germany
Gender
71.4%♀
28.6% male
Age
37.2
average years
Country rank
#15595
Topic in Germany
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fish oil fans

71.4% are female, 28.6% are male, average age 37.2.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Fish oil audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age37.2
Estimated audience size347,750
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Fish oil audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3916%
40-4916%
50+20%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Fish oil audience comes from Germany.

Worldwide audience distribution share by country for Fish oil
CountryShare
Japan19.2%
United States15.1%
Taiwan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish oil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fish oil fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.10×
02Baden-Württemberg~50K1.08×
03Bayern~60K1.07×
04Hessen~30K1.06×
05Berlin~20K1.06×
06Niedersachsen~40K1.05×
07Schleswig-Holstein~10K1.04×
08Hamburg~8K1.04×
09Sachsen~20K1.03×
10Nordrhein-Westfalen~80K1.01×
11Mecklenburg-Vorpommern~7K0.99×
12Brandenburg~10K0.97×
13Bremen~3K0.97×
14Rheinland-Pfalz~20K0.95×
15Sachsen-Anhalt~9K0.95×
16Saarland~4K0.91×
Fig. 06

Affinity by region

Affinity by region — Fish oil, Germany
0.91×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish oil audience
#·InterestCategoryAffinity×
01Supplemental Nutrition Assistance ProgramHealth122.08×
02Vitamin KHealth103.69×
03VigantolHealth92.38×
04Yo-yo effectHealth88.00×
05Fatty acidHealth84.88×
06ThighFashion & Accessoires73.13×
07ProbioticHealth53.33×
08Natural ElementsHealth52.89×
09BraineffectHealth52.88×
10SanostolHealth52.62×
11Vitamin DHealth48.37×
12Human gastrointestinal tractHealth43.31×
13DekristolHealth36.11×
14Nature LoveHealth35.63×
15Vitamin B12Health22.77×
16Folic acidHealth22.14×
17Omega-3 fatty acidHealth20.00×
18IberogastHealth13.82×
19MetabolismHealth11.65×
20More NutritionHealth5.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fish oil audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.56×
TravellingTHRILL2.54×
Risk AppetiteTHRILL2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fish oil audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.12×
ExtroversionTHRILL1.31×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fish oil have in Germany?

Fish oil has an estimated audience of 347,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fish oil fans?

71.4% of Fish oil fans are female, 28.6% are male, with an average age of 37.2 years.

03

Which brands do Fish oil fans like most?

Fish oil fans show strongest brand affinity for Vitamin D (48.37×), Vitamin K (103.69×), and Supplemental Nutrition Assistance Program (122.08×) over the country average.

04

Where do Fish oil fans live in Germany?

Fish oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fish oil fans also like?

Beyond Fish oil itself, the audience over-indexes on Vitamin K (103.69×), Supplemental Nutrition Assistance Program (122.08×), Vigantol (92.38×), and Natural Elements (52.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Fish oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fish oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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