Probiotic Audience in Germany
Probiotic has an estimated audience of 808,170 people in Germany. 74.8% are female, 25.2% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Folic acid, Aral AG, More Nutrition, Squat (exercise), Plant-based diet.
The average Probiotic fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Folic acid, Aral AG, More Nutrition, with strongest over-indexing on Folic acid (16.6× the country average). Demographically, the Probiotic audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Probiotic fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 46.0 |
| Estimated audience size | 808,170 |
Audience persona
The typical Probiotic fan in Germany is more female, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for Folic acid.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,581 | 1.26× |
| Bayern | 134,129 | 1.03× |
| Baden-Württemberg | 128,981 | 1.17× |
| Niedersachsen | 95,383 | 1.22× |
| Hessen | 71,172 | 1.16× |
| Rheinland-Pfalz | 40,357 | 1× |
| Berlin | 36,135 | 1× |
| Sachsen | 32,390 | 0.82× |
| Schleswig-Holstein | 29,914 | 1.03× |
| Hamburg | 21,214 | 1.16× |
| Brandenburg | 20,433 | 0.82× |
| Sachsen-Anhalt | 16,404 | 0.78× |
| Thüringen | 16,295 | 0.79× |
| Mecklenburg-Vorpommern | 12,603 | 0.82× |
| Saarland | 9,294 | 0.94× |
| Bremen | 7,042 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Folic acid | 16.6× | Health |
| Aral AG | 2.19× | Cars & Mobility |
| More Nutrition | 2.13× | Health |
| Squat (exercise) | 3.85× | Sports |
| Plant-based diet | 5.9× | Health |
| Actimel | 12.7× | Food & Beverages |
| Deichmann | 1.63× | Shopping |
| Metabolism | 3.52× | Health |
| Fielmann | 2.1× | Health |
| Wetter.com | 1.51× | Home & Garden |
| Vitamin D | 3.04× | Health |
| Pull-up (exercise) | 8.83× | Sports |
| Wellness (alternative medicine) | 1.87× | Health |
| Omega-3 fatty acid | 6.61× | Health |
| Self-love | 1.67× | Health |
| Gut flora | 9.34× | Health |
| Shop Apotheke | 1.8× | Shopping |
| Supernaturals | 2.31× | Health |
| Self-awareness | 1.64× | Health |
| Storm of Love | 1.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Quality Awareness | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.28 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Japan | 8.7% |
| Taiwan | 7.9% |
See Probiotic audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Probiotic have in Germany?
Probiotic has an estimated audience of 808,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Probiotic fans?
74.8% of Probiotic fans are female, 25.2% are male, with an average age of 46.0 years.
Which brands do Probiotic fans like most?
Probiotic fans show strongest brand affinity for Folic acid (16.6×), Aral AG (2.19×), and More Nutrition (2.13×) over the country average.
Where do Probiotic fans live in Germany?
Probiotic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,581), Bayern (reach 134,129), and Baden-Württemberg (reach 128,981). These three regions account for the largest share of the active audience.
What other brands do Probiotic fans also like?
Beyond Probiotic itself, the audience over-indexes on Aral AG (2.19×), More Nutrition (2.13×), Squat (exercise) (3.85×), and Plant-based diet (5.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Probiotic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.