Pull-up (exercise) Audience in Germany
Pull-up (exercise) has an estimated audience of 413,847 people in Germany. 39.5% are female, 60.5% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toni Collette, Fitness First, Mark Knopfler, Female bodybuilding, Fitness and figure competition.
The average Pull-up (exercise) fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toni Collette, Fitness First, Mark Knopfler, with strongest over-indexing on Toni Collette (20.88× the country average). Demographically, the Pull-up (exercise) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Pull-up (exercise) fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 34.2 |
| Estimated audience size | 413,847 |
Audience persona
The typical Pull-up (exercise) fan in Germany is more male, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Toni Collette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,696 | 1.1× |
| Bayern | 75,735 | 1.14× |
| Baden-Württemberg | 62,962 | 1.12× |
| Hessen | 40,981 | 1.3× |
| Niedersachsen | 36,980 | 0.92× |
| Berlin | 25,718 | 1.39× |
| Rheinland-Pfalz | 19,529 | 0.94× |
| Sachsen | 19,290 | 0.95× |
| Schleswig-Holstein | 13,009 | 0.88× |
| Hamburg | 12,270 | 1.31× |
| Brandenburg | 11,211 | 0.87× |
| Thüringen | 8,213 | 0.78× |
| Sachsen-Anhalt | 7,409 | 0.69× |
| Mecklenburg-Vorpommern | 5,220 | 0.66× |
| Saarland | 4,429 | 0.87× |
| Bremen | 3,827 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toni Collette | 20.88× | Movies & TV |
| Fitness First | 10.76× | Sports |
| Mark Knopfler | 20× | Music & Radio |
| Female bodybuilding | 7.36× | Sports |
| Fitness and figure competition | 5.81× | Sports |
| Monty Python's Life of Brian | 17.29× | Movies & TV |
| Novak Djokovic | 6.69× | Sports |
| EDreams | 17.48× | Travel & Leisure |
| Rodeo | 6.22× | Sports |
| ALF (TV series) | 12.01× | Movies & TV |
| BodyPump | 19.25× | Sports |
| Energy bar | 5.78× | Food & Beverages |
| Aerobics | 4.05× | Sports |
| Mountain biking | 3.68× | Sports |
| Massage parlor | 14.73× | Health |
| Nikkei 225 | 8.51× | Business & Career |
| Livemusic | 2.64× | Music & Radio |
| Leg extension | 48.02× | Sports |
| Canada | 2.48× | Travel & Leisure |
| Spiegel Online | 1.67× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.88 |
| Urban Lifestyle | OPEN | 1.48 |
| Patriotism | CONSERVATISM | 1.45 |
| Travelling | THRILL | 1.4 |
| Luxury Orientation | PREMIUM | 1.4 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 14.7% |
| Spain | 6.3% |
See Pull-up (exercise) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pull-up (exercise) have in Germany?
Pull-up (exercise) has an estimated audience of 413,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pull-up (exercise) fans?
39.5% of Pull-up (exercise) fans are female, 60.5% are male, with an average age of 34.2 years.
Which brands do Pull-up (exercise) fans like most?
Pull-up (exercise) fans show strongest brand affinity for Toni Collette (20.88×), Fitness First (10.76×), and Mark Knopfler (20×) over the country average.
Where do Pull-up (exercise) fans live in Germany?
Pull-up (exercise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,696), Bayern (reach 75,735), and Baden-Württemberg (reach 62,962). These three regions account for the largest share of the active audience.
What other brands do Pull-up (exercise) fans also like?
Beyond Pull-up (exercise) itself, the audience over-indexes on Fitness First (10.76×), Mark Knopfler (20×), Female bodybuilding (7.36×), and Fitness and figure competition (5.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pull-up (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.