Rascasse Audience Intelligence

Rodeo Audience in Germany

A data profile of the people who buy, follow and care about Rodeo in Germany — modelled from more than twelve digital signal sources. Rodeo has an estimated audience of 2,240,458 people in Germany.

#1747among Topic in Germany#248in Sports

The average Rodeo fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Masters Tournament, Borussia Dortmund, FIFA World Cup, with strongest over-indexing on Masters Tournament (9.82× the country average).

Demographically, the Rodeo audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rodeo fan in Germany is balanced, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rodeo profile in Germany.

Audience size
2.2M
in Germany
Gender
53.0%♀
47.0% male
Age
35.7
average years
Country rank
#2971
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rodeo fans

53.0% are female, 47.0% are male, average age 35.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Rodeo audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age35.7
Estimated audience size2,240,458
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Rodeo audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Rodeo audience comes from Germany.

Worldwide audience distribution share by country for Rodeo
CountryShare
United States39.3%
Brazil12.9%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rodeo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rodeo fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.29×
02Berlin~100K1.16×
03Baden-Württemberg~300K1.13×
04Bayern~400K1.12×
05Rheinland-Pfalz~100K1.07×
06Schleswig-Holstein~80K1.04×
07Hamburg~50K1.03×
08Nordrhein-Westfalen~500K1.02×
09Thüringen~60K0.98×
10Niedersachsen~200K0.97×
11Sachsen~100K0.95×
12Saarland~30K0.95×
13Bremen~20K0.92×
14Brandenburg~60K0.90×
15Mecklenburg-Vorpommern~40K0.84×
16Sachsen-Anhalt~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Rodeo, Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rodeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rodeo audience
#·InterestCategoryAffinity×
01TaylorMade-AdidasSports10.93×
02Masters TournamentSports9.82×
03Tiger WoodsSports9.54×
04Radio-controlled carKids & Family7.84×
05Barrel racingCars & Mobility6.89×
06PGA ChampionshipSports6.53×
07PGA TourSports4.60×
08American Quarter HorsePets & Animals4.50×
09Deutsche PostBusiness & Career3.79×
10NBASports3.38×
11ImmobilienBusiness & Career3.22×
12CHIO AachenSports3.20×
13Tour de FranceSports3.06×
14SnowboardSports2.97×
15Cars (film)Movies & TV2.69×
16Real Madrid C.F.Sports2.08×
17Borussia DortmundSports2.04×
18FIFA World CupSports1.72×
19FC Bayern MunichSports1.51×
20Harry PotterMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rodeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rodeo audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.35×
Risk AppetiteTHRILL1.20×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rodeo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
PatriotismCONSERVATISM0.47×
IndulgenceJOY0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rodeo have in Germany?

Rodeo has an estimated audience of 2,240,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rodeo fans?

53.0% of Rodeo fans are female, 47.0% are male, with an average age of 35.7 years.

03

Which brands do Rodeo fans like most?

Rodeo fans show strongest brand affinity for Masters Tournament (9.82×), Borussia Dortmund (2.04×), and FIFA World Cup (1.72×) over the country average.

04

Where do Rodeo fans live in Germany?

Rodeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rodeo fans also like?

Beyond Rodeo itself, the audience over-indexes on Borussia Dortmund (2.04×), FIFA World Cup (1.72×), Barrel racing (6.89×), and Deutsche Post (3.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Rodeo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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