Rodeo Audience in Germany
Rodeo has an estimated audience of 2,240,458 people in Germany. 53.0% are female, 47.0% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Deutsche Post, Barrel racing, American Quarter Horse, Immobilien.
The average Rodeo fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Deutsche Post, Barrel racing, with strongest over-indexing on Borussia Dortmund (2.04× the country average). Demographically, the Rodeo audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Record label
Demographics of Rodeo fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 35.7 |
| Estimated audience size | 2,240,458 |
Audience persona
The typical Rodeo fan in Germany is balanced, around 35.7 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 519,886 | 1.06× |
| Bayern | 415,273 | 1.15× |
| Baden-Württemberg | 359,832 | 1.18× |
| Hessen | 227,989 | 1.34× |
| Niedersachsen | 211,537 | 0.97× |
| Berlin | 124,359 | 1.24× |
| Rheinland-Pfalz | 123,056 | 1.1× |
| Sachsen | 98,521 | 0.9× |
| Schleswig-Holstein | 86,307 | 1.07× |
| Brandenburg | 60,480 | 0.87× |
| Thüringen | 56,960 | 1× |
| Hamburg | 52,361 | 1.03× |
| Sachsen-Anhalt | 44,530 | 0.77× |
| Mecklenburg-Vorpommern | 32,536 | 0.76× |
| Saarland | 22,162 | 0.81× |
| Bremen | 14,548 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.04× | Sports |
| Deutsche Post | 3.79× | Business & Career |
| Barrel racing | 6.89× | Cars & Mobility |
| American Quarter Horse | 4.5× | Pets & Animals |
| Immobilien | 3.22× | Business & Career |
| Harry Potter | 1.5× | Movies & TV |
| NBA | 3.38× | Sports |
| TaylorMade-Adidas | 10.93× | Sports |
| PGA Tour | 4.6× | Sports |
| Real Madrid C.F. | 2.08× | Sports |
| FIFA World Cup | 1.72× | Sports |
| FC Bayern Munich | 1.51× | Sports |
| Cars (film) | 2.69× | Movies & TV |
| Tiger Woods | 9.54× | Sports |
| Radio-controlled car | 7.84× | Kids & Family |
| Snowboard | 2.97× | Sports |
| Sport bike | 3.2× | Cars & Mobility |
| NBA Finals | 4.34× | Sports |
| Adventure | 1.89× | Travel & Leisure |
| Windsurfing | 3.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Sports Activity | POWER | 1.35 |
| Travelling | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
| Spirituality | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Brazil | 12.9% |
| Japan | 9.2% |
See Rodeo audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Rodeo have in Germany?
Rodeo has an estimated audience of 2,240,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rodeo fans?
53.0% of Rodeo fans are female, 47.0% are male, with an average age of 35.7 years.
Which brands do Rodeo fans like most?
Rodeo fans show strongest brand affinity for Borussia Dortmund (2.04×), Deutsche Post (3.79×), and Barrel racing (6.89×) over the country average.
Where do Rodeo fans live in Germany?
Rodeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 519,886), Bayern (reach 415,273), and Baden-Württemberg (reach 359,832). These three regions account for the largest share of the active audience.
What other brands do Rodeo fans also like?
Beyond Rodeo itself, the audience over-indexes on Deutsche Post (3.79×), Barrel racing (6.89×), American Quarter Horse (4.5×), and Immobilien (3.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.