Barrel racing Audience in Germany
Barrel racing has an estimated audience of 1,660,859 people in Germany. 72.6% are female, 27.4% are male, average age 35.6. Top brand affinities: Haflinger, Livemusic, Rodeo, Arabian horse, Clint Eastwood.
Top brand affinities include Haflinger, Livemusic, Rodeo, with strongest over-indexing on Haflinger (34.7× the country average). Demographically, the Barrel racing audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Barrel racing fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 35.6 |
| Estimated audience size | 1,660,859 |
Audience persona
The typical Barrel racing fan in Germany is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Haflinger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haflinger | 34.7× | Fashion & Accessoires |
| Livemusic | 6.46× | Music & Radio |
| Rodeo | 12.58× | Sports |
| Arabian horse | 9.63× | Pets & Animals |
| Clint Eastwood | 9.07× | Movies & TV |
| Fressnapf | 5.75× | Shopping |
| Isabell Werth | 17× | Sports |
| Monty Roberts | 87.33× | Pets & Animals |
| Car wash | 6.93× | Cars & Mobility |
| Natural foods | 5.31× | Food & Beverages |
| Krämer Pferdesport | 16.62× | Sports |
| PIKEUR | 25.32× | Sports |
| Sacramento Kings | 15.43× | Sports |
| Pet food | 3.22× | Pets & Animals |
| Charles Barkley | 50.97× | Sports |
| Property finder | 3.73× | Home & Garden |
| Travel Blogger | 6.49× | Travel & Leisure |
| Harry Potter | 1.66× | Movies & TV |
| Pet store | 3.31× | Pets & Animals |
| Osteopathy | 13.13× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.94 |
| Sustainability | BALANCE | 1.89 |
| Travelling | THRILL | 1.73 |
| Early Adopter Mentality | POWER | 1.53 |
| Sports Activity | POWER | 1.42 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.9% |
| Germany | 10.8% |
| Japan | 7.5% |
See Barrel racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barrel racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.