Horze Audience in Germany
Horze has an estimated audience of 430,974 people in Germany. 75.2% are female, 24.8% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Equine therapy, American Quarter Horse, Arabian horse, Saddle, Classical dressage.
The average Horze fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Equine therapy, American Quarter Horse, Arabian horse, with strongest over-indexing on Equine therapy (23.37× the country average). Demographically, the Horze audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Horseriding
Demographics of Horze fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 32.0 |
| Estimated audience size | 430,974 |
Audience persona
The typical Horze fan in Germany is more female, around 32.0 years old, with strong Creativity tendencies and a notable affinity for Equine therapy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,210 | 0.9× |
| Niedersachsen | 73,035 | 1.74× |
| Bayern | 54,691 | 0.79× |
| Baden-Württemberg | 44,258 | 0.75× |
| Schleswig-Holstein | 31,371 | 2.03× |
| Hessen | 27,036 | 0.82× |
| Sachsen | 16,404 | 0.78× |
| Rheinland-Pfalz | 15,881 | 0.74× |
| Brandenburg | 12,827 | 0.96× |
| Hamburg | 11,100 | 1.14× |
| Sachsen-Anhalt | 10,031 | 0.9× |
| Mecklenburg-Vorpommern | 9,137 | 1.11× |
| Berlin | 8,020 | 0.42× |
| Thüringen | 7,789 | 0.71× |
| Bremen | 5,405 | 1.47× |
| Saarland | 3,955 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Equine therapy | 23.37× | Health |
| American Quarter Horse | 22.27× | Pets & Animals |
| Arabian horse | 20.56× | Pets & Animals |
| Saddle | 18.07× | Sports |
| Classical dressage | 19.63× | Sports |
| Trail riding | 24.21× | Sports |
| Pony | 11.59× | Pets & Animals |
| Western riding | 17.69× | Sports |
| Horse grooming | 17.61× | Pets & Animals |
| Natural horsemanship | 18× | Sports |
| Horse tack | 16.12× | Sports |
| Horse & Rider | 9.47× | Pets & Animals |
| Equine nutrition | 10.1× | Pets & Animals |
| Barrel racing | 17.83× | Cars & Mobility |
| Pferd | 14.48× | Pets & Animals |
| Isabell Werth | 23.55× | Sports |
| Equus (genus) | 12.89× | Pets & Animals |
| Equestrian vaulting | 18.19× | Sports |
| Stud farm | 21.2× | Travel & Leisure |
| Equidae | 17.69× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.25 |
| Pet Ownership | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 0.98 |
| Price Sensitivity | PREMIUM | 0.95 |
| DIY Mentality | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.9% |
| France | 10.1% |
| Poland | 6.4% |
See Horze audiences in other countries
More Horseriding audiences in Germany
- Isabell Werth (662,895)
- Krämer Pferdesport (430,113)
- PIKEUR (180,145)
- Charlotte Dujardin (123,791)
- FEI World Equestrian Games (122,425)
Frequently asked questions
How many fans does Horze have in Germany?
Horze has an estimated audience of 430,974 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Horze fans?
75.2% of Horze fans are female, 24.8% are male, with an average age of 32.0 years.
Which brands do Horze fans like most?
Horze fans show strongest brand affinity for Equine therapy (23.37×), American Quarter Horse (22.27×), and Arabian horse (20.56×) over the country average.
Where do Horze fans live in Germany?
Horze fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,210), Niedersachsen (reach 73,035), and Bayern (reach 54,691). These three regions account for the largest share of the active audience.
What other brands do Horze fans also like?
Beyond Horze itself, the audience over-indexes on American Quarter Horse (22.27×), Arabian horse (20.56×), Saddle (18.07×), and Classical dressage (19.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.