Rascasse Audience Intelligence

Horze Target Market in Germany

Name: Horze — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Horze in Germany — modelled from more than twelve digital signal sources. Horze has an estimated audience of 432,925 people in Germany.

#6among Horseriding in Germany #1702among Brand in Germany #1033in Sports

The average Horze fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Equine therapy, American Quarter Horse, Arabian horse, with strongest over-indexing on Equine therapy (23.37× the country average).

Demographically, the Horze audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horze fan in Germany is more female, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for Equine therapy.

Category: Sports · Type: Brand · Subtype: Horseriding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horze profile in Germany.

Audience size

433K

in Germany

Gender

75.2%♀

24.8% male

Age

32.0

average years

Country rank

#13161

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Horze

75.2% are female, 24.8% are male, average age 32.0.

Fig. 02

Gender split

75.2%

Female

24.8%

Male

Demographic split for Horze audience in Germany
Metric	Value
Female	75.2%
Male	24.8%
Average age	32.0
Estimated audience size	432,925

Fig. 03

Age distribution

Age distribution of the Horze audience in Germany
Age bracket	Share	%
16-19		40%
20-29		20%
30-39		16%
40-49		15%
50+		8%

Fig. 04

Worldwide distribution

32.4%

of the worldwide Horze audience comes from Germany.

Worldwide audience distribution share by country for Horze
Country	Share
Germany	32.4%
France	9.7%
Poland	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horze audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horze customers by region in Germany
#	Region	Reach	×
01	Schleswig-Holstein	~30K	2.00×
02	Niedersachsen	~70K	1.72×
03	Bremen	~5K	1.40×
04	Mecklenburg-Vorpommern	~9K	1.15×
05	Hamburg	~10K	1.11×
06	Brandenburg	~10K	0.97×
07	Sachsen-Anhalt	~10K	0.93×
08	Nordrhein-Westfalen	~80K	0.87×
09	Saarland	~4K	0.85×
10	Hessen	~30K	0.81×
11	Bayern	~50K	0.78×
12	Sachsen	~20K	0.78×
13	Rheinland-Pfalz	~20K	0.75×
14	Thüringen	~8K	0.74×
15	Baden-Württemberg	~40K	0.73×
16	Berlin	~8K	0.44×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horze audience
#	Interest	Category	×
01	Trail riding	Sports	24.21×
02	Isabell Werth	Sports	23.55×
03	Equine therapy	Health	23.37×
04	American Quarter Horse	Pets & Animals	22.27×
05	Ludger Beerbaum	Sports	22.16×
06	Paul Schockemöhle	Sports	21.51×
07	Arabian horse	Pets & Animals	20.56×
08	Classical dressage	Sports	19.63×
09	Saddle	Sports	18.07×
10	Natural horsemanship	Sports	18.00×
11	Barrel racing	Cars & Mobility	17.83×
12	Western riding	Sports	17.69×
13	Horse grooming	Pets & Animals	17.61×
14	Horse tack	Sports	16.12×
15	FEI World Equestrian Games	Sports	14.80×
16	Pferd	Pets & Animals	14.48×
17	CHIO Aachen	Sports	13.47×
18	Pony	Pets & Animals	11.59×
19	Equine nutrition	Pets & Animals	10.10×
20	Horse & Rider	Pets & Animals	9.47×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Horze audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	1.64×
Design Affinity	PREMIUM	1.23×
Sustainability	BALANCE	1.15×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Horze audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.40×
Social Media Usage	JOY	0.44×
Quality Awareness	PREMIUM	0.44×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Horze's target market in Germany?

Horze's target market in Germany covers an estimated 432,925 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

What is the gender split and age of Horze customers?

75.2% of the Horze audience are female, 24.8% are male, with an average age of 32.0 years.

Which brands do Horze fans like most?

Horze fans show strongest brand affinity for Equine therapy (23.37×), American Quarter Horse (22.27×), and Arabian horse (20.56×) over the country average.

Where do Horze fans live in Germany?

Horze fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Horze fans also like?

Beyond Horze itself, the audience over-indexes on American Quarter Horse (22.27×), Arabian horse (20.56×), CHIO Aachen (13.47×), and Saddle (18.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horseriding audiences in Germany

FEI World Equestrian Games (1,218,728)
Krämer Pferdesport (949,323)
Ludger Beerbaum (745,724)
Isabell Werth (609,518)
Marcus Ehning (527,672)

See Horze audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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