Pferd Audience in Germany
Pferd has an estimated audience of 2,026,393 people in Germany. 74.8% are female, 25.2% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Fantasy Earth: Zero, Progressive rock, Collectable, Home Office.
The average Pferd fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Fantasy Earth: Zero, Progressive rock, with strongest over-indexing on Artistic inspiration (2.54× the country average). Demographically, the Pferd audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Individualism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pferd fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 33.4 |
| Estimated audience size | 2,026,393 |
Audience persona
The typical Pferd fan in Germany is more female, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 479,356 | 1.08× |
| Bayern | 346,176 | 1.06× |
| Baden-Württemberg | 294,084 | 1.06× |
| Niedersachsen | 247,292 | 1.26× |
| Hessen | 136,326 | 0.88× |
| Sachsen | 108,644 | 1.09× |
| Rheinland-Pfalz | 103,618 | 1.02× |
| Schleswig-Holstein | 90,445 | 1.24× |
| Berlin | 70,459 | 0.78× |
| Brandenburg | 65,639 | 1.04× |
| Thüringen | 52,483 | 1.02× |
| Sachsen-Anhalt | 43,364 | 0.83× |
| Hamburg | 43,183 | 0.94× |
| Mecklenburg-Vorpommern | 40,572 | 1.05× |
| Saarland | 20,317 | 0.82× |
| Bremen | 14,277 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.54× | Arts & Culture |
| Fantasy Earth: Zero | 11.39× | Games |
| Progressive rock | 2.36× | Music & Radio |
| Collectable | 2.24× | Kids & Family |
| Home Office | 1.67× | Business & Career |
| Liberace | 7.99× | Music & Radio |
| Kingdom of Judah | 9.82× | Politics & Society |
| Racing | 2.06× | Cars & Mobility |
| Mount Kilimanjaro | 10.9× | Travel & Leisure |
| Combat sport | 1.51× | Sports |
| Picnic | 3.91× | Kids & Family |
| Buddy – The Buddy Holly Story | 5.09× | Music & Radio |
| Tigran Hamasyan | 17.15× | Music & Radio |
| Icon (magazine) | 2.2× | Arts & Culture |
| Hatten | 4.25× | Travel & Leisure |
| Natural rubber | 1.78× | Cars & Mobility |
| Grappling | 1.66× | Sports |
| Waipahu, Hawaii | 45.97× | Travel & Leisure |
| Information sensitivity | 3.36× | Technology & Electronics |
| Hà Giang | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.64 |
| Pet Ownership | JOY | 1.63 |
| Urban Lifestyle | OPEN | 1.32 |
| Sustainability | BALANCE | 1.31 |
| Creativity | OPEN | 1.3 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.0% |
| United States | 13.1% |
| Sweden | 7.2% |
See Pferd audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pferd have in Germany?
Pferd has an estimated audience of 2,026,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pferd fans?
74.8% of Pferd fans are female, 25.2% are male, with an average age of 33.4 years.
Which brands do Pferd fans like most?
Pferd fans show strongest brand affinity for Artistic inspiration (2.54×), Fantasy Earth: Zero (11.39×), and Progressive rock (2.36×) over the country average.
Where do Pferd fans live in Germany?
Pferd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 479,356), Bayern (reach 346,176), and Baden-Württemberg (reach 294,084). These three regions account for the largest share of the active audience.
What other brands do Pferd fans also like?
Beyond Pferd itself, the audience over-indexes on Fantasy Earth: Zero (11.39×), Progressive rock (2.36×), Collectable (2.24×), and Home Office (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pferd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.