Rascasse Audience Intelligence

Pferd Audience in Germany

A data profile of the people who buy, follow and care about Pferd in Germany — modelled from more than twelve digital signal sources. Pferd has an estimated audience of 2,026,393 people in Germany.

#1920among Topic in Germany#93in Pets & Animals

The average Pferd fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Krämer Pferdesport, Arabian horse, Paul Schockemöhle, with strongest over-indexing on Krämer Pferdesport (43.24× the country average).

Demographically, the Pferd audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pferd fan in Germany is more female, around 33.4 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pferd profile in Germany.

Audience size
2M
in Germany
Gender
74.8%♀
25.2% male
Age
33.4
average years
Country rank
#3321
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pferd fans

74.8% are female, 25.2% are male, average age 33.4.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Pferd audience in Germany
MetricValue
Female74.8%
Male25.2%
Average age33.4
Estimated audience size2,026,393
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Pferd audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Pferd audience comes from Germany.

Worldwide audience distribution share by country for Pferd
CountryShare
Germany38.0%
United States13.1%
Sweden7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pferd audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pferd fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~90K1.24×
02Niedersachsen~200K1.22×
03Sachsen~100K1.10×
04Mecklenburg-Vorpommern~40K1.07×
05Bayern~300K1.06×
06Nordrhein-Westfalen~500K1.05×
07Baden-Württemberg~300K1.05×
08Brandenburg~70K1.05×
09Thüringen~50K1.04×
10Rheinland-Pfalz~100K1.02×
11Hamburg~40K0.93×
12Hessen~100K0.88×
13Sachsen-Anhalt~50K0.88×
14Saarland~20K0.87×
15Bremen~10K0.85×
16Berlin~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Pferd, Germany
0.73×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pferd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pferd audience
#·InterestCategoryAffinity×
01Krämer PferdesportSports43.24×
02Christian AhlmannSports22.64×
03Marcus EhningSports20.00×
04PIKEURSports20.00×
05EurostarCars & Mobility17.10×
06Pitbull (rapper)Music & Radio15.67×
07Paul SchockemöhleSports15.56×
08HorzeSports14.48×
09Ludger BeerbaumSports11.80×
10Arabian horsePets & Animals9.98×
11Olympic GamesSports8.82×
12Maite KellyMusic & Radio8.06×
13Isabel MarantFashion & Accessoires7.16×
14Western ridingSports6.88×
15Pet sittingPets & Animals4.19×
16DeutschrapMusic & Radio3.96×
17FressnapfShopping3.93×
18ZaraShopping3.72×
19HugendubelShopping3.33×
20Women's clothingFashion & Accessoires2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pferd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pferd audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.17×
IndividualismJOY2.09×
MindfulnessBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pferd audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.83×
IndulgenceJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pferd have in Germany?

Pferd has an estimated audience of 2,026,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pferd fans?

74.8% of Pferd fans are female, 25.2% are male, with an average age of 33.4 years.

03

Which brands do Pferd fans like most?

Pferd fans show strongest brand affinity for Krämer Pferdesport (43.24×), Arabian horse (9.98×), and Paul Schockemöhle (15.56×) over the country average.

04

Where do Pferd fans live in Germany?

Pferd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pferd fans also like?

Beyond Pferd itself, the audience over-indexes on Arabian horse (9.98×), Paul Schockemöhle (15.56×), Marcus Ehning (20×), and Eurostar (17.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Pferd audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pferd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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