Eurostar Audience in Germany
Eurostar has an estimated audience of 291,971 people in Germany. 57.8% are female, 42.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: SNCF, Equine therapy, American Quarter Horse, Pferd, Saddle.
The average Eurostar fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include SNCF, Equine therapy, American Quarter Horse, with strongest over-indexing on SNCF (119.14× the country average). Demographically, the Eurostar audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of Eurostar fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.0 |
| Estimated audience size | 291,971 |
Audience persona
The typical Eurostar fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for SNCF.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,248 | 4.17× |
| Bayern | 69,347 | 0.76× |
| Hessen | 61,030 | 1.42× |
| Baden-Württemberg | 58,774 | 0.76× |
| Niedersachsen | 45,394 | 0.83× |
| Berlin | 39,823 | 1.57× |
| Rheinland-Pfalz | 27,369 | 0.97× |
| Hamburg | 14,495 | 1.13× |
| Sachsen | 13,801 | 0.5× |
| Schleswig-Holstein | 10,534 | 0.52× |
| Brandenburg | 8,817 | 0.5× |
| Thüringen | 6,530 | 0.45× |
| Sachsen-Anhalt | 5,868 | 0.4× |
| Saarland | 4,980 | 0.72× |
| Bremen | 4,650 | 0.96× |
| Mecklenburg-Vorpommern | 3,698 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SNCF | 119.14× | Cars & Mobility |
| Equine therapy | 20× | Health |
| American Quarter Horse | 20× | Pets & Animals |
| Pferd | 17.1× | Pets & Animals |
| Saddle | 11.03× | Sports |
| Animal training | 20× | Pets & Animals |
| TGV | 29.87× | Cars & Mobility |
| Shetland pony | 20× | Pets & Animals |
| PIKEUR | 33.09× | Sports |
| Horse trailer | 20× | Pets & Animals |
| Equestrian vaulting | 16.52× | Sports |
| Reitsport Schockemöhle | 30.86× | Sports |
| Horze | 20.63× | Sports |
| Trail riding | 11.61× | Sports |
| Isabell Werth | 16.04× | Sports |
| Krämer Pferdesport | 18× | Sports |
| Riding boot | 34.99× | Fashion & Accessoires |
| Spooks | 40× | Movies & TV |
| Pony | 4.54× | Pets & Animals |
| Hanoverian horse | 20× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.07 |
| Quality Awareness | PREMIUM | 1.75 |
| Early Adopter Mentality | POWER | 1.57 |
| Travelling | THRILL | 1.5 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.3% |
| France | 22.0% |
| Belgium | 7.4% |
See Eurostar audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (583,301)
- BOGESTRA (560,143)
- Autozug Sylt (550,751)
Frequently asked questions
How many fans does Eurostar have in Germany?
Eurostar has an estimated audience of 291,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eurostar fans?
57.8% of Eurostar fans are female, 42.2% are male, with an average age of 39.0 years.
Which brands do Eurostar fans like most?
Eurostar fans show strongest brand affinity for SNCF (119.14×), Equine therapy (20×), and American Quarter Horse (20×) over the country average.
Where do Eurostar fans live in Germany?
Eurostar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,248), Bayern (reach 69,347), and Hessen (reach 61,030). These three regions account for the largest share of the active audience.
What other brands do Eurostar fans also like?
Beyond Eurostar itself, the audience over-indexes on Equine therapy (20×), American Quarter Horse (20×), Pferd (17.1×), and Saddle (11.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurostar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.