Shetland pony Audience in Germany
Shetland pony has an estimated audience of 508,607 people in Germany. 83.0% are female, 17.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Mount Kilimanjaro, Goes, Collectable, Artistic inspiration.
The average Shetland pony fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Mount Kilimanjaro, Goes, with strongest over-indexing on Progressive rock (3.12× the country average). Demographically, the Shetland pony audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Shetland pony fans
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 40.7 |
| Estimated audience size | 508,607 |
Audience persona
The typical Shetland pony fan in Germany is more female, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,044 | 1.02× |
| Bayern | 84,209 | 1.03× |
| Baden-Württemberg | 66,959 | 0.96× |
| Niedersachsen | 58,125 | 1.18× |
| Hessen | 33,674 | 0.87× |
| Sachsen | 27,600 | 1.11× |
| Rheinland-Pfalz | 24,869 | 0.98× |
| Schleswig-Holstein | 22,073 | 1.21× |
| Berlin | 19,540 | 0.86× |
| Brandenburg | 15,343 | 0.97× |
| Sachsen-Anhalt | 13,308 | 1.01× |
| Thüringen | 13,086 | 1.01× |
| Hamburg | 12,054 | 1.05× |
| Mecklenburg-Vorpommern | 11,563 | 1.19× |
| Saarland | 5,415 | 0.87× |
| Bremen | 3,022 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.12× | Music & Radio |
| Mount Kilimanjaro | 18.92× | Travel & Leisure |
| Goes | 1.74× | Travel & Leisure |
| Collectable | 2.5× | Kids & Family |
| Artistic inspiration | 1.83× | Arts & Culture |
| Kingdom of Judah | 11.75× | Politics & Society |
| Home Office | 1.55× | Business & Career |
| Sri Lankan Tamil cinema | 27.58× | Movies & TV |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Hà Giang | 28.28× | Travel & Leisure |
| Cancoillotte | 3.46× | Food & Beverages |
| Homesteading | 3.74× | Home & Garden |
| Hatten | 3.14× | Travel & Leisure |
| Ireen Sheer | 1.54× | Music & Radio |
| Krunal Pandya | 22.99× | Sports |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Catania | 4.14× | Travel & Leisure |
| Tigran Hamasyan | 8.09× | Music & Radio |
| Kippah | 2.18× | Fashion & Accessoires |
| Gujrat District | 17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.86 |
| Sustainability | BALANCE | 1.68 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Sports Activity | POWER | 1.24 |
| Early Adopter Mentality | POWER | 1.16 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.9% |
| United States | 19.3% |
| United Kingdom | 10.9% |
See Shetland pony audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shetland pony have in Germany?
Shetland pony has an estimated audience of 508,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shetland pony fans?
83.0% of Shetland pony fans are female, 17.0% are male, with an average age of 40.7 years.
Which brands do Shetland pony fans like most?
Shetland pony fans show strongest brand affinity for Progressive rock (3.12×), Mount Kilimanjaro (18.92×), and Goes (1.74×) over the country average.
Where do Shetland pony fans live in Germany?
Shetland pony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,044), Bayern (reach 84,209), and Baden-Württemberg (reach 66,959). These three regions account for the largest share of the active audience.
What other brands do Shetland pony fans also like?
Beyond Shetland pony itself, the audience over-indexes on Mount Kilimanjaro (18.92×), Goes (1.74×), Collectable (2.5×), and Artistic inspiration (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shetland pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.