Rascasse Audience Intelligence

Shetland pony Audience in Germany

A data profile of the people who buy, follow and care about Shetland pony in Germany — modelled from more than twelve digital signal sources. Shetland pony has an estimated audience of 508,607 people in Germany.

#4635among Topic in Germany#202in Pets & Animals

The average Shetland pony fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Staples (Canada), Haflinger, Arabian horse, with strongest over-indexing on Staples (Canada) (73.72× the country average).

Demographically, the Shetland pony audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shetland pony fan in Germany is more female, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Staples (Canada).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shetland pony profile in Germany.

Audience size
509K
in Germany
Gender
83.0%♀
17.0% male
Age
40.7
average years
Country rank
#11568
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shetland pony fans

83.0% are female, 17.0% are male, average age 40.7.

Fig. 02

Gender split

83.0%
Female
17.0%
Male
Demographic split for Shetland pony audience in Germany
MetricValue
Female83.0%
Male17.0%
Average age40.7
Estimated audience size508,607
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Shetland pony audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Shetland pony audience comes from Germany.

Worldwide audience distribution share by country for Shetland pony
CountryShare
Germany20.9%
United States19.2%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shetland pony audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shetland pony fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.22×
02Mecklenburg-Vorpommern~10K1.20×
03Niedersachsen~60K1.14×
04Sachsen~30K1.10×
05Thüringen~10K1.05×
06Hamburg~10K1.05×
07Sachsen-Anhalt~10K1.03×
08Brandenburg~20K1.01×
09Bayern~80K1.00×
10Nordrhein-Westfalen~100K0.98×
11Rheinland-Pfalz~20K0.96×
12Baden-Württemberg~70K0.94×
13Saarland~6K0.91×
14Hessen~30K0.86×
15Berlin~20K0.84×
16Bremen~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Shetland pony, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shetland pony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shetland pony audience
#·InterestCategoryAffinity×
01Monty RobertsPets & Animals94.23×
02Staples (Canada)Business & Career73.72×
03HaflingerFashion & Accessoires52.94×
04AppaloosaPets & Animals44.44×
05Hanoverian horsePets & Animals38.57×
06Ludger BeerbaumSports30.29×
07Isabell WerthSports29.46×
08Christian AhlmannSports20.55×
09EurostarCars & Mobility20.00×
10Cowboy bootFashion & Accessoires17.49×
11Paul SchockemöhleSports16.34×
12Arabian horsePets & Animals15.13×
13OsteopathyHealth14.85×
14Marcus EhningSports14.14×
15Horseback ridingSports5.59×
16Veterinary medicineBusiness & Career5.02×
17Pet sittingPets & Animals4.29×
18FressnapfShopping4.28×
19HugendubelShopping3.76×
20TagesschauMovies & TV2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shetland pony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shetland pony audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.87×
TraditionCONSERVATISM1.60×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shetland pony audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Price SensitivityPREMIUM0.81×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shetland pony have in Germany?

Shetland pony has an estimated audience of 508,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shetland pony fans?

83.0% of Shetland pony fans are female, 17.0% are male, with an average age of 40.7 years.

03

Which brands do Shetland pony fans like most?

Shetland pony fans show strongest brand affinity for Staples (Canada) (73.72×), Haflinger (52.94×), and Arabian horse (15.13×) over the country average.

04

Where do Shetland pony fans live in Germany?

Shetland pony fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Shetland pony fans also like?

Beyond Shetland pony itself, the audience over-indexes on Haflinger (52.94×), Arabian horse (15.13×), Ludger Beerbaum (30.29×), and Isabell Werth (29.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Shetland pony audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shetland pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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