Rascasse Audience Intelligence

Horseback riding Audience in Germany

A data profile of the people who buy, follow and care about Horseback riding in Germany — modelled from more than twelve digital signal sources. Horseback riding has an estimated audience of 3,096,936 people in Germany.

#38among Sport in Germany#1252among Topic in Germany#166in Sports

The average Horseback riding fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Horse training, Equine nutrition, Horse & Rider, with strongest over-indexing on Horse training (7.02× the country average).

Demographically, the Horseback riding audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horseback riding fan in Germany is more female, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Horse training.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horseback riding profile in Germany.

Audience size
3.1M
in Germany
Gender
61.1%♀
38.9% male
Age
38.6
average years
Country rank
#2031
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horseback riding fans

61.1% are female, 38.9% are male, average age 38.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Horseback riding audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age38.6
Estimated audience size3,096,936
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Horseback riding audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Horseback riding audience comes from Germany.

Worldwide audience distribution share by country for Horseback riding
CountryShare
United States21.7%
Japan6.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horseback riding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horseback riding fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.31×
02Mecklenburg-Vorpommern~80K1.31×
03Niedersachsen~400K1.17×
04Brandenburg~100K1.14×
05Hamburg~80K1.08×
06Bayern~500K1.06×
07Nordrhein-Westfalen~700K1.01×
08Sachsen~200K0.99×
09Baden-Württemberg~400K0.98×
10Berlin~100K0.94×
11Rheinland-Pfalz~100K0.91×
12Sachsen-Anhalt~70K0.91×
13Thüringen~70K0.91×
14Hessen~200K0.88×
15Bremen~20K0.82×
16Saarland~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Horseback riding, Germany
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horseback riding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horseback riding audience
#·InterestCategoryAffinity×
01EventingSports7.87×
02Horse carePets & Animals7.22×
03Horse trainingPets & Animals7.02×
04Show jumpingSports6.81×
05Horse showPets & Animals6.50×
06Equine nutritionPets & Animals6.34×
07Horse tackSports5.83×
08DressageSports5.75×
09Horse & RiderPets & Animals5.72×
10PonyPets & Animals5.64×
11Richard VogelSports5.61×
12Natural horsemanshipSports5.60×
13Western ridingSports5.44×
14SaddleSports5.38×
15Classical dressageSports5.27×
16American Quarter HorsePets & Animals4.51×
17Horse breedingPets & Animals4.22×
18CHIO AachenSports4.15×
19Equine therapyHealth3.87×
20HorsesPets & Animals2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horseback riding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horseback riding audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.24×
Sports ActivityPOWER1.22×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horseback riding audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
Price SensitivityPREMIUM0.91×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horseback riding have in Germany?

Horseback riding has an estimated audience of 3,096,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horseback riding fans?

61.1% of Horseback riding fans are female, 38.9% are male, with an average age of 38.6 years.

03

Which brands do Horseback riding fans like most?

Horseback riding fans show strongest brand affinity for Horse training (7.02×), Equine nutrition (6.34×), and Horse & Rider (5.72×) over the country average.

04

Where do Horseback riding fans live in Germany?

Horseback riding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Horseback riding fans also like?

Beyond Horseback riding itself, the audience over-indexes on Equine nutrition (6.34×), Horse & Rider (5.72×), Pony (5.64×), and Horse breeding (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Horseback riding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horseback riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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