Horseback riding Audience in Germany
Horseback riding has an estimated audience of 3,096,936 people in Germany. 61.1% are female, 38.9% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Horse training, Equine nutrition, Horse & Rider, Pony, Horse breeding.
The average Horseback riding fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Horse training, Equine nutrition, Horse & Rider, with strongest over-indexing on Horse training (7.02× the country average). Demographically, the Horseback riding audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Horseback riding fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 38.6 |
| Estimated audience size | 3,096,936 |
Audience persona
The typical Horseback riding fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Horse training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 704,207 | 1.04× |
| Bayern | 524,979 | 1.05× |
| Baden-Württemberg | 415,582 | 0.98× |
| Niedersachsen | 354,092 | 1.18× |
| Hessen | 205,383 | 0.87× |
| Sachsen | 153,224 | 1.01× |
| Schleswig-Holstein | 144,651 | 1.3× |
| Rheinland-Pfalz | 140,616 | 0.91× |
| Berlin | 122,924 | 0.89× |
| Brandenburg | 110,823 | 1.15× |
| Mecklenburg-Vorpommern | 77,001 | 1.3× |
| Hamburg | 74,468 | 1.06× |
| Thüringen | 71,749 | 0.91× |
| Sachsen-Anhalt | 71,429 | 0.89× |
| Saarland | 26,703 | 0.7× |
| Bremen | 19,865 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horse training | 7.02× | Pets & Animals |
| Equine nutrition | 6.34× | Pets & Animals |
| Horse & Rider | 5.72× | Pets & Animals |
| Pony | 5.64× | Pets & Animals |
| Horse breeding | 4.22× | Pets & Animals |
| Eventing | 7.87× | Sports |
| Horse care | 7.22× | Pets & Animals |
| Show jumping | 6.81× | Sports |
| Saddle | 5.38× | Sports |
| Horse show | 6.5× | Pets & Animals |
| Horses | 2.69× | Pets & Animals |
| Horse tack | 5.83× | Sports |
| American Quarter Horse | 4.51× | Pets & Animals |
| Dressage | 5.75× | Sports |
| Equine therapy | 3.87× | Health |
| Classical dressage | 5.27× | Sports |
| Western riding | 5.44× | Sports |
| Natural horsemanship | 5.6× | Sports |
| Horse grooming | 5.01× | Pets & Animals |
| Dog health | 2.48× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.6 |
| Sports Activity | POWER | 1.44 |
| DIY Mentality | THRILL | 1.26 |
| Sustainability | BALANCE | 1.25 |
| Creativity | OPEN | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 6.8% |
| United Kingdom | 5.3% |
See Horseback riding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Horseback riding have in Germany?
Horseback riding has an estimated audience of 3,096,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horseback riding fans?
61.1% of Horseback riding fans are female, 38.9% are male, with an average age of 38.6 years.
Which brands do Horseback riding fans like most?
Horseback riding fans show strongest brand affinity for Horse training (7.02×), Equine nutrition (6.34×), and Horse & Rider (5.72×) over the country average.
Where do Horseback riding fans live in Germany?
Horseback riding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 704,207), Bayern (reach 524,979), and Baden-Württemberg (reach 415,582). These three regions account for the largest share of the active audience.
What other brands do Horseback riding fans also like?
Beyond Horseback riding itself, the audience over-indexes on Equine nutrition (6.34×), Horse & Rider (5.72×), Pony (5.64×), and Horse breeding (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horseback riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.