Show jumping Audience in Germany
Show jumping has an estimated audience of 2,325,221 people in Germany. 66.4% are female, 33.6% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Borussia Dortmund, Arts and music, Business and industry, Sports, Bundesliga.
The average Show jumping fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Borussia Dortmund, Arts and music, Business and industry, with strongest over-indexing on Borussia Dortmund (1.99× the country average). Demographically, the Show jumping audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Show jumping fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 35.9 |
| Estimated audience size | 2,325,221 |
Audience persona
The typical Show jumping fan in Germany is more female, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,227 | 0.77× |
| Niedersachsen | 264,424 | 1.17× |
| Bayern | 221,428 | 0.59× |
| Baden-Württemberg | 196,174 | 0.62× |
| Sachsen | 141,113 | 1.24× |
| Sachsen-Anhalt | 129,675 | 2.15× |
| Thüringen | 124,696 | 2.1× |
| Schleswig-Holstein | 107,468 | 1.29× |
| Hessen | 92,577 | 0.52× |
| Mecklenburg-Vorpommern | 83,192 | 1.87× |
| Brandenburg | 75,611 | 1.05× |
| Rheinland-Pfalz | 72,267 | 0.62× |
| Berlin | 48,136 | 0.46× |
| Hamburg | 33,348 | 0.63× |
| Saarland | 12,777 | 0.45× |
| Bremen | 9,100 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.99× | Sports |
| Arts and music | 1.63× | Arts & Culture |
| Business and industry | 1.51× | Business & Career |
| Sports | 1.54× | Sports |
| Bundesliga | 1.86× | Sports |
| Outdoor recreation | 1.58× | Sports |
| Harry Potter | 1.59× | Movies & TV |
| Home and garden | 1.54× | Home & Garden |
| FC Bayern Munich | 1.66× | Sports |
| Handicraft | 2.13× | Home & Garden |
| FIFA World Cup | 1.75× | Sports |
| Spotify | 1.8× | Internet & Social Media |
| H&M | 1.8× | Shopping |
| Physical fitness | 1.53× | Sports |
| Crafts | 1.81× | Home & Garden |
| Equine therapy | 3.43× | Health |
| Childhood | 2.04× | Kids & Family |
| Dog breed | 2.21× | Pets & Animals |
| Home improvement | 1.71× | Home & Garden |
| Gift | 1.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.2 |
| Pet Ownership | JOY | 1.18 |
| Sustainability | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Germany | 14.5% |
| Japan | 8.1% |
See Show jumping audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Show jumping have in Germany?
Show jumping has an estimated audience of 2,325,221 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Show jumping fans?
66.4% of Show jumping fans are female, 33.6% are male, with an average age of 35.9 years.
Which brands do Show jumping fans like most?
Show jumping fans show strongest brand affinity for Borussia Dortmund (1.99×), Arts and music (1.63×), and Business and industry (1.51×) over the country average.
Where do Show jumping fans live in Germany?
Show jumping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,227), Niedersachsen (reach 264,424), and Bayern (reach 221,428). These three regions account for the largest share of the active audience.
What other brands do Show jumping fans also like?
Beyond Show jumping itself, the audience over-indexes on Arts and music (1.63×), Business and industry (1.51×), Sports (1.54×), and Bundesliga (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Show jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.