Rascasse Audience Intelligence

Show jumping Audience in Germany

A data profile of the people who buy, follow and care about Show jumping in Germany — modelled from more than twelve digital signal sources. Show jumping has an estimated audience of 2,325,221 people in Germany.

#49among Sport in Germany#1696among Topic in Germany#235in Sports

The average Show jumping fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include dB’s, Borussia Dortmund, Arts and music, with strongest over-indexing on dB’s (1.84× the country average).

Demographically, the Show jumping audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Show jumping fan in Germany is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for dB’s.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Show jumping profile in Germany.

Audience size
2.3M
in Germany
Gender
66.4%♀
33.6% male
Age
35.9
average years
Country rank
#2867
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Show jumping fans

66.4% are female, 33.6% are male, average age 35.9.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Show jumping audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age35.9
Estimated audience size2,325,221
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Show jumping audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Show jumping audience comes from Germany.

Worldwide audience distribution share by country for Show jumping
CountryShare
United States18.6%
Germany14.5%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Show jumping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Show jumping fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K2.01×
02Thüringen~100K1.95×
03Mecklenburg-Vorpommern~80K1.86×
04Schleswig-Holstein~100K1.39×
05Niedersachsen~300K1.25×
06Sachsen~100K1.17×
07Brandenburg~70K1.02×
08Nordrhein-Westfalen~400K0.88×
09Hamburg~40K0.74×
10Rheinland-Pfalz~80K0.71×
11Bremen~10K0.71×
12Baden-Württemberg~200K0.68×
13Bayern~200K0.65×
14Saarland~20K0.62×
15Hessen~100K0.61×
16Berlin~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Show jumping, Germany
0.49×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Show jumping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Show jumping audience
#·InterestCategoryAffinity×
01Equine therapyHealth3.43×
02Dog breedPets & Animals2.21×
03HandicraftHome & Garden2.13×
04ChildhoodKids & Family2.04×
05Borussia DortmundSports1.99×
06BundesligaSports1.86×
07dB’sMusic & Radio1.84×
08CraftsHome & Garden1.81×
09SpotifyInternet & Social Media1.80×
10H&MShopping1.80×
11FIFA World CupSports1.75×
12Home improvementHome & Garden1.71×
13FC Bayern MunichSports1.66×
14Arts and musicArts & Culture1.63×
15Harry PotterMovies & TV1.59×
16Outdoor recreationSports1.58×
17SportsSports1.54×
18Home and gardenHome & Garden1.54×
19Physical fitnessSports1.53×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Show jumping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Show jumping audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.64×
CreativityOPEN1.55×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Show jumping audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
Social Media UsageJOY0.75×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Show jumping have in Germany?

Show jumping has an estimated audience of 2,325,221 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Show jumping fans?

66.4% of Show jumping fans are female, 33.6% are male, with an average age of 35.9 years.

03

Which brands do Show jumping fans like most?

Show jumping fans show strongest brand affinity for dB’s (1.84×), Borussia Dortmund (1.99×), and Arts and music (1.63×) over the country average.

04

Where do Show jumping fans live in Germany?

Show jumping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Show jumping fans also like?

Beyond Show jumping itself, the audience over-indexes on Borussia Dortmund (1.99×), Arts and music (1.63×), FIFA World Cup (1.75×), and FC Bayern Munich (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Show jumping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Show jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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