Swimming Audience in Germany
Swimming has an estimated audience of 9,658,592 people in Germany. 48.6% are female, 51.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Fenerbahçe S.K., Fenerbahçe Men's Basketball, Beşiktaş J.K., IHF World Men's Handball Championship.
The average Swimming fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., Fenerbahçe Men's Basketball, with strongest over-indexing on Galatasaray S.K. (4.12× the country average). Demographically, the Swimming audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Swimming fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.2 |
| Estimated audience size | 9,658,592 |
Audience persona
The typical Swimming fan in Germany is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,973,118 | 0.93× |
| Bayern | 1,924,032 | 1.24× |
| Baden-Württemberg | 1,304,017 | 0.99× |
| Hessen | 988,291 | 1.34× |
| Berlin | 798,086 | 1.85× |
| Niedersachsen | 786,431 | 0.84× |
| Rheinland-Pfalz | 484,466 | 1× |
| Sachsen | 448,392 | 0.95× |
| Brandenburg | 270,474 | 0.9× |
| Schleswig-Holstein | 267,812 | 0.77× |
| Thüringen | 266,137 | 1.08× |
| Hamburg | 243,966 | 1.12× |
| Sachsen-Anhalt | 166,200 | 0.66× |
| Mecklenburg-Vorpommern | 116,352 | 0.63× |
| Saarland | 93,796 | 0.79× |
| Bremen | 74,400 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 4.12× | Sports |
| Fenerbahçe S.K. | 5.42× | Sports |
| Fenerbahçe Men's Basketball | 3.54× | Sports |
| Beşiktaş J.K. | 3.16× | Sports |
| IHF World Men's Handball Championship | 1.99× | Sports |
| Trabzonspor | 3.11× | Sports |
| Süper Lig | 3.58× | Sports |
| Volleyball | 1.75× | Sports |
| Istanbul | 1.6× | Travel & Leisure |
| Discounts and allowances | 1.51× | Shopping |
| Swimming pool | 1.84× | Sports |
| Sunexpress | 1.84× | Travel & Leisure |
| Sarah Engels | 2.54× | Movies & TV |
| Google News | 1.8× | News |
| Table tennis | 3.05× | Sports |
| Ankara | 2.18× | Travel & Leisure |
| La Liga | 1.75× | Sports |
| Sports bra | 3.26× | Fashion & Accessoires |
| Fitness and figure competition | 1.76× | Sports |
| Damascus | 2.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.92 |
| Sports Activity | POWER | 1.8 |
| Indulgence | JOY | 1.32 |
| Sustainability | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
See Swimming audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Alpine skiing (7,937,574)
Frequently asked questions
How many fans does Swimming have in Germany?
Swimming has an estimated audience of 9,658,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swimming fans?
48.6% of Swimming fans are female, 51.4% are male, with an average age of 39.2 years.
Which brands do Swimming fans like most?
Swimming fans show strongest brand affinity for Galatasaray S.K. (4.12×), Fenerbahçe S.K. (5.42×), and Fenerbahçe Men's Basketball (3.54×) over the country average.
Where do Swimming fans live in Germany?
Swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,973,118), Bayern (reach 1,924,032), and Baden-Württemberg (reach 1,304,017). These three regions account for the largest share of the active audience.
What other brands do Swimming fans also like?
Beyond Swimming itself, the audience over-indexes on Fenerbahçe S.K. (5.42×), Fenerbahçe Men's Basketball (3.54×), Beşiktaş J.K. (3.16×), and IHF World Men's Handball Championship (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.