Rascasse Audience Intelligence

Swimming Audience in Germany

A data profile of the people who buy, follow and care about Swimming in Germany — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 9,658,592 people in Germany.

#4among Sport in Germany#209among Topic in Germany#26in Sports

The average Swimming fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., VfL Osnabrück, with strongest over-indexing on Galatasaray S.K. (4.12× the country average).

Demographically, the Swimming audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swimming fan in Germany is balanced, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for Galatasaray S.K..

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimming profile in Germany.

Audience size
9.7M
in Germany
Gender
48.6%♀
51.4% male
Age
39.2
average years
Country rank
#344
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming fans

48.6% are female, 51.4% are male, average age 39.2.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Swimming audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age39.2
Estimated audience size9,658,592
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Swimming audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Swimming audience comes from Germany.

Worldwide audience distribution share by country for Swimming
CountryShare
United States16.0%
Japan6.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swimming fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~1M4.08×
02Berlin~700K1.68×
03Sachsen~700K1.41×
04Hessen~900K1.22×
05Bayern~2M1.14×
06Hamburg~200K1.04×
07Rheinland-Pfalz~500K1.00×
08Baden-Württemberg~1.5M0.97×
09Bremen~80K0.97×
10Sachsen-Anhalt~200K0.94×
11Nordrhein-Westfalen~2M0.88×
12Brandenburg~300K0.88×
13Saarland~100K0.82×
14Niedersachsen~700K0.78×
15Schleswig-Holstein~300K0.76×
16Mecklenburg-Vorpommern~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Swimming, Germany
0.69×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming audience
#·InterestCategoryAffinity×
01Fenerbahçe S.K.Sports5.42×
02VfL OsnabrückSports5.08×
03Galatasaray S.K.Sports4.12×
04Süper LigSports3.58×
05Fenerbahçe Men's BasketballSports3.54×
06Beşiktaş J.K.Sports3.16×
07TrabzonsporSports3.11×
08Arda GülerSports3.06×
09Table tennisSports3.05×
10Sarah EngelsMovies & TV2.54×
11AnkaraTravel & Leisure2.18×
12IHF World Men's Handball ChampionshipSports1.99×
13Swimming poolSports1.84×
14Google NewsNews1.80×
15Tour de FranceSports1.76×
16VolleyballSports1.75×
17SunExpressTravel & Leisure1.65×
18IstanbulTravel & Leisure1.60×
19Alexander ZverevSports1.59×
20Discounts and allowancesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.30×
SustainabilityBALANCE1.27×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
ExtroversionTHRILL1.00×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swimming have in Germany?

Swimming has an estimated audience of 9,658,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Swimming fans?

48.6% of Swimming fans are female, 51.4% are male, with an average age of 39.2 years.

03

Which brands do Swimming fans like most?

Swimming fans show strongest brand affinity for Galatasaray S.K. (4.12×), Fenerbahçe S.K. (5.42×), and VfL Osnabrück (5.08×) over the country average.

04

Where do Swimming fans live in Germany?

Swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Swimming fans also like?

Beyond Swimming itself, the audience over-indexes on Fenerbahçe S.K. (5.42×), VfL Osnabrück (5.08×), Süper Lig (3.58×), and Fenerbahçe Men's Basketball (3.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Swimming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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