Swimming pool Audience in Germany
A data profile of the people who buy, follow and care about Swimming pool in Germany — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 5,276,902 people in Germany.
The average Swimming pool fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lieferando.de, Essen, SunExpress, with strongest over-indexing on Lieferando.de (4.42× the country average).
Demographically, the Swimming pool audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Swimming pool fan in Germany is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Lieferando.de.
At a glance
The key figures that characterise the Swimming pool profile in Germany.
Search interest · 12-month trend
Demographics of Swimming pool fans
54.7% are female, 45.3% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.9 |
| Estimated audience size | 5,276,902 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Swimming pool audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
Geography
Where the Swimming pool audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~600K | 2.50× | |
| 02 | Hessen | ~500K | 1.22× | |
| 03 | Bayern | ~1M | 1.14× | |
| 04 | Baden-Württemberg | ~800K | 1.10× | |
| 05 | Rheinland-Pfalz | ~300K | 1.07× | |
| 06 | Brandenburg | ~200K | 0.97× | |
| 07 | Nordrhein-Westfalen | ~1M | 0.96× | |
| 08 | Hamburg | ~100K | 0.94× | |
| 09 | Bremen | ~40K | 0.93× | |
| 10 | Saarland | ~60K | 0.91× | |
| 11 | Sachsen | ~200K | 0.89× | |
| 12 | Sachsen-Anhalt | ~100K | 0.85× | |
| 13 | Niedersachsen | ~400K | 0.82× | |
| 14 | Thüringen | ~100K | 0.76× | |
| 15 | Schleswig-Holstein | ~100K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming lessons | Sports | 6.38× | ||
| 02 | Competitive swimwear | Sports | 5.46× | ||
| 03 | Lieferando.de | Food & Beverages | 4.42× | ||
| 04 | One-piece swimsuit | Fashion & Accessoires | 3.29× | ||
| 05 | Freestyle swimming | Sports | 2.87× | ||
| 06 | Jacuzzi | Home & Garden | 2.73× | ||
| 07 | Wolt | Food & Beverages | 2.58× | ||
| 08 | Hot tub | Home & Garden | 2.48× | ||
| 09 | Home Renovations | Home & Garden | 2.42× | ||
| 10 | Jürgen Klopp | Sports | 2.30× | ||
| 11 | Essen | Travel & Leisure | 2.10× | ||
| 12 | Sauna | Home & Garden | 1.90× | ||
| 13 | SunExpress | Travel & Leisure | 1.86× | ||
| 14 | Rulantica | Travel & Leisure | 1.64× | ||
| 15 | Bikini | Fashion & Accessoires | 1.61× | ||
| 16 | Swimsuit | Fashion & Accessoires | 1.60× | ||
| 17 | HolidayCheck | Travel & Leisure | 1.58× | ||
| 18 | Cottage | Travel & Leisure | 1.53× | ||
| 19 | Center Parcs | Travel & Leisure | 1.52× | ||
| 20 | COS | Shopping | 1.52× |
Personality of the Swimming pool audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.87× |
Frequently asked questions
How many fans does Swimming pool have in Germany?
Swimming pool has an estimated audience of 5,276,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swimming pool fans?
54.7% of Swimming pool fans are female, 45.3% are male, with an average age of 41.9 years.
Which brands do Swimming pool fans like most?
Swimming pool fans show strongest brand affinity for Lieferando.de (4.42×), Essen (2.1×), and SunExpress (1.86×) over the country average.
Where do Swimming pool fans live in Germany?
Swimming pool fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Swimming pool fans also like?
Beyond Swimming pool itself, the audience over-indexes on Essen (2.1×), SunExpress (1.86×), Jürgen Klopp (2.3×), and Sauna (1.9×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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