Swimming pool Audience in Germany
Swimming pool has an estimated audience of 5,276,902 people in Germany. 54.7% are female, 45.3% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lieferando.de, Essen, Sauna, Home Renovations, Freestyle swimming.
The average Swimming pool fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lieferando.de, Essen, Sauna, with strongest over-indexing on Lieferando.de (4.42× the country average). Demographically, the Swimming pool audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Swimming pool fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.9 |
| Estimated audience size | 5,276,902 |
Audience persona
The typical Swimming pool fan in Germany is balanced, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,090,896 | 0.94× |
| Bayern | 1,013,501 | 1.19× |
| Baden-Württemberg | 698,858 | 0.97× |
| Berlin | 583,957 | 2.48× |
| Hessen | 470,089 | 1.17× |
| Niedersachsen | 421,315 | 0.82× |
| Rheinland-Pfalz | 248,181 | 0.94× |
| Sachsen | 232,395 | 0.9× |
| Brandenburg | 160,694 | 0.98× |
| Schleswig-Holstein | 141,285 | 0.75× |
| Hamburg | 119,991 | 1.01× |
| Sachsen-Anhalt | 108,123 | 0.79× |
| Thüringen | 98,374 | 0.73× |
| Mecklenburg-Vorpommern | 68,651 | 0.68× |
| Saarland | 48,482 | 0.75× |
| Bremen | 40,673 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 4.42× | Food & Beverages |
| Essen | 2.1× | Travel & Leisure |
| Sauna | 1.9× | Home & Garden |
| Home Renovations | 2.42× | Home & Garden |
| Freestyle swimming | 2.87× | Sports |
| HolidayCheck | 1.58× | Travel & Leisure |
| One-piece swimsuit | 3.29× | Fashion & Accessoires |
| Swimming lessons | 6.38× | Sports |
| SunExpress | 1.86× | Travel & Leisure |
| Bikini | 1.61× | Fashion & Accessoires |
| Hot tub | 2.48× | Home & Garden |
| Swimsuit | 1.6× | Fashion & Accessoires |
| Wolt | 2.58× | Food & Beverages |
| Cottage | 1.53× | Travel & Leisure |
| Center Parcs | 1.52× | Travel & Leisure |
| Competitive swimwear | 5.46× | Sports |
| COS | 1.52× | Shopping |
| Sonnenklar.TV | 1.64× | Travel & Leisure |
| Rulantica | 1.64× | Travel & Leisure |
| Jacuzzi | 2.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.49 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.36 |
| Sports Activity | POWER | 1.36 |
| DIY Mentality | THRILL | 1.21 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
See Swimming pool audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Swimming pool have in Germany?
Swimming pool has an estimated audience of 5,276,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swimming pool fans?
54.7% of Swimming pool fans are female, 45.3% are male, with an average age of 41.9 years.
Which brands do Swimming pool fans like most?
Swimming pool fans show strongest brand affinity for Lieferando.de (4.42×), Essen (2.1×), and Sauna (1.9×) over the country average.
Where do Swimming pool fans live in Germany?
Swimming pool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,090,896), Bayern (reach 1,013,501), and Baden-Württemberg (reach 698,858). These three regions account for the largest share of the active audience.
What other brands do Swimming pool fans also like?
Beyond Swimming pool itself, the audience over-indexes on Essen (2.1×), Sauna (1.9×), Home Renovations (2.42×), and Freestyle swimming (2.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.