Rascasse Audience Intelligence

Wolt Target Market in Germany

A data profile of the people who buy, follow and care about Wolt in Germany — modelled from more than twelve digital signal sources. Wolt has an estimated audience of 1,508,532 people in Germany.

#6among Food delivery in Germany#562among Brand in Germany#217in Food & Beverages

The average Wolt fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Ubereats, Lieferando.de, Kat Dennings, with strongest over-indexing on Ubereats (22.97× the country average).

Demographically, the Wolt audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wolt fan in Germany is more male, around 34.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ubereats.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wolt profile in Germany.

Audience size
1.5M
in Germany
Gender
39.6%♀
60.4% male
Age
34.0
average years
Country rank
#4438
Brand in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wolt

39.6% are female, 60.4% are male, average age 34.0.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Wolt audience in Germany
MetricValue
Female39.6%
Male60.4%
Average age34.0
Estimated audience size1,508,532
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Wolt audience in Germany
Age bracketShare%
16-1937%
20-2918%
30-3914%
40-4918%
50+12%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Wolt audience comes from Germany.

Worldwide audience distribution share by country for Wolt
CountryShare
Germany15.5%
Greece9.8%
Finland8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wolt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wolt customers by region in Germany
#RegionReachAffinity×
01Berlin~300K4.13×
02Hamburg~60K1.81×
03Bremen~20K1.30×
04Hessen~100K1.13×
05Sachsen~70K1.03×
06Bayern~200K0.99×
07Nordrhein-Westfalen~300K0.94×
08Brandenburg~30K0.69×
09Niedersachsen~90K0.67×
10Baden-Württemberg~100K0.64×
11Schleswig-Holstein~30K0.61×
12Sachsen-Anhalt~20K0.51×
13Rheinland-Pfalz~30K0.44×
14Saarland~8K0.44×
15Thüringen~20K0.43×
16Mecklenburg-Vorpommern~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Wolt, Germany
0.42×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wolt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wolt audience
#·InterestCategoryAffinity×
01DeliverooFood & Beverages67.58×
02Kat DenningsMovies & TV24.28×
03UbereatsFood & Beverages22.97×
04Person of Interest (TV series)Movies & TV20.00×
05Jessica BielMovies & TV20.00×
06Mariska HargitayMovies & TV19.83×
07Honda JazzCars & Mobility17.11×
08hohes CFood & Beverages11.77×
09Online food orderingFood & Beverages11.52×
10Alexis BledelMovies & TV11.16×
11Elementary (TV series)Movies & TV10.58×
12Five GuysFood & Beverages7.40×
13EssenTravel & Leisure7.38×
14UberCars & Mobility7.38×
15myDealZShopping7.28×
16Lieferando.deFood & Beverages6.27×
17Sex and the CityMovies & TV4.41×
18EssoCars & Mobility3.73×
19SparkasseBusiness & Career2.33×
20AutoScout24Cars & Mobility1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wolt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wolt audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN4.29×
Convenience OrientationPREMIUM1.86×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wolt audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
CreativityOPEN0.84×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wolt's target market in Germany?

Wolt's target market in Germany covers an estimated 1,508,532 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Wolt customers?

39.6% of the Wolt audience are female, 60.4% are male, with an average age of 34.0 years.

03

Which brands do Wolt fans like most?

Wolt fans show strongest brand affinity for Ubereats (22.97×), Lieferando.de (6.27×), and Kat Dennings (24.28×) over the country average.

04

Where do Wolt fans live in Germany?

Wolt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Berlin (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wolt fans also like?

Beyond Wolt itself, the audience over-indexes on Lieferando.de (6.27×), Kat Dennings (24.28×), Person of Interest (TV series) (20×), and Deliveroo (67.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food delivery audiences in Germany

See Wolt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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