Wolt Audience in Germany
Wolt has an estimated audience of 1,688,513 people in Germany. 38.0% are female, 62.0% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Progressive rock, Unique Gifts, Snow White (Fables), Home Office, Birthday Gifts.
The average Wolt fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Progressive rock, Unique Gifts, Snow White (Fables), with strongest over-indexing on Progressive rock (2.72× the country average). Demographically, the Wolt audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Wolt fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 39.4 |
| Estimated audience size | 1,688,513 |
Audience persona
The typical Wolt fan in Germany is more male, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 355,001 | 0.96× |
| Berlin | 341,995 | 4.54× |
| Bayern | 269,666 | 0.99× |
| Hessen | 148,060 | 1.15× |
| Baden-Württemberg | 146,798 | 0.64× |
| Niedersachsen | 104,016 | 0.64× |
| Sachsen | 79,540 | 0.96× |
| Hamburg | 68,875 | 1.81× |
| Schleswig-Holstein | 36,269 | 0.6× |
| Brandenburg | 34,867 | 0.67× |
| Rheinland-Pfalz | 29,634 | 0.35× |
| Thüringen | 17,113 | 0.4× |
| Sachsen-Anhalt | 16,788 | 0.38× |
| Bremen | 15,946 | 1.11× |
| Mecklenburg-Vorpommern | 13,053 | 0.41× |
| Saarland | 8,345 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.72× | Music & Radio |
| Unique Gifts | 2.14× | Shopping |
| Snow White (Fables) | 3.19× | Literature |
| Home Office | 1.65× | Business & Career |
| Birthday Gifts | 2.03× | Kids & Family |
| Eco Friendly Living | 3.64× | Home & Garden |
| L'Île-Rousse | 11.06× | Travel & Leisure |
| Natural rubber | 2.03× | Cars & Mobility |
| Video izle | 2.59× | |
| Figure painting (hobby) | 3.03× | Arts & Culture |
| Handmade Gifts | 1.52× | Kids & Family |
| Chalkidiki | 2.87× | Travel & Leisure |
| Guédelon Castle | 7.57× | Travel & Leisure |
| Nantes | 7.56× | Travel & Leisure |
| Hauser & Wirth | 5.46× | Arts & Culture |
| Alaska | 2.35× | Travel & Leisure |
| Nurse education | 1.62× | Kids & Family |
| Mülheim | 2.14× | Travel & Leisure |
| Home Delivery | 1.59× | Food & Beverages |
| Haitian Vodou | 1.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.6 |
| Convenience Orientation | PREMIUM | 1.84 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Early Adopter Mentality | POWER | 1.43 |
| Pet Ownership | JOY | 1.4 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.9% |
| Greece | 9.5% |
| Japan | 8.6% |
See Wolt audiences in other countries
More Food delivery audiences in Germany
- Lieferando.de (14,822,549)
- Trinkgut (2,545,136)
- Bofrost (2,528,172)
- Flaschenpost (1,572,941)
- Hol ab (1,567,693)
Frequently asked questions
How many fans does Wolt have in Germany?
Wolt has an estimated audience of 1,688,513 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Wolt fans?
38.0% of Wolt fans are female, 62.0% are male, with an average age of 39.4 years.
Which brands do Wolt fans like most?
Wolt fans show strongest brand affinity for Progressive rock (2.72×), Unique Gifts (2.14×), and Snow White (Fables) (3.19×) over the country average.
Where do Wolt fans live in Germany?
Wolt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 355,001), Berlin (reach 341,995), and Bayern (reach 269,666). These three regions account for the largest share of the active audience.
What other brands do Wolt fans also like?
Beyond Wolt itself, the audience over-indexes on Unique Gifts (2.14×), Snow White (Fables) (3.19×), Home Office (1.65×), and Birthday Gifts (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.