Flaschenpost Audience in Germany
Flaschenpost has an estimated audience of 1,572,941 people in Germany. 49.4% are female, 50.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Stradivarius, Birthday Gifts, Home Delivery, Corfu (regional unit), Keeper (password manager).
The average Flaschenpost fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Stradivarius, Birthday Gifts, Home Delivery, with strongest over-indexing on Stradivarius (1.67× the country average). Demographically, the Flaschenpost audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Flaschenpost fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 39.9 |
| Estimated audience size | 1,572,941 |
Audience persona
The typical Flaschenpost fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 815,445 | 2.37× |
| Bayern | 190,185 | 0.75× |
| Berlin | 162,121 | 2.31× |
| Niedersachsen | 157,214 | 1.03× |
| Sachsen | 107,546 | 1.39× |
| Hessen | 102,206 | 0.85× |
| Baden-Württemberg | 90,854 | 0.42× |
| Hamburg | 72,358 | 2.04× |
| Schleswig-Holstein | 37,938 | 0.67× |
| Rheinland-Pfalz | 37,561 | 0.48× |
| Brandenburg | 36,702 | 0.75× |
| Bremen | 26,774 | 1.99× |
| Sachsen-Anhalt | 11,575 | 0.28× |
| Thüringen | 9,814 | 0.24× |
| Mecklenburg-Vorpommern | 7,519 | 0.25× |
| Saarland | 3,249 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.67× | Shopping |
| Birthday Gifts | 1.65× | Kids & Family |
| Home Delivery | 2.06× | Food & Beverages |
| Corfu (regional unit) | 1.55× | Travel & Leisure |
| Keeper (password manager) | 1.96× | Technology & Electronics |
| Esra Erol | 2.35× | Movies & TV |
| Theocracy | 4.3× | Music & Radio |
| Jaguar F-Pace | 2.44× | Cars & Mobility |
| Glashütte | 1.65× | Travel & Leisure |
| The Equalizer | 1.85× | Movies & TV |
| The Hunt (2012 film) | 1.65× | Movies & TV |
| Volvo V60 | 1.72× | Cars & Mobility |
| Throne of Glass | 1.91× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Jacob Tremblay | 1.6× | Movies & TV |
| Carrie (novel) | 1.77× | Literature |
| Viator | 1.92× | Travel & Leisure |
| Pantsuit | 2× | Fashion & Accessoires |
| Hakone, Kanagawa | 1.9× | Travel & Leisure |
| Phil Campbell (musician) | 1.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.06 |
| Design Affinity | PREMIUM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.7% |
| Switzerland | 3.9% |
| Austria | 0.3% |
See Flaschenpost audiences in other countries
More Food delivery audiences in Germany
- Lieferando.de (14,822,549)
- Trinkgut (2,545,136)
- Bofrost (2,528,172)
- Wolt (1,686,338)
- Hol ab (1,567,693)
Frequently asked questions
How many fans does Flaschenpost have in Germany?
Flaschenpost has an estimated audience of 1,572,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flaschenpost fans?
49.4% of Flaschenpost fans are female, 50.6% are male, with an average age of 39.9 years.
Which brands do Flaschenpost fans like most?
Flaschenpost fans show strongest brand affinity for Stradivarius (1.67×), Birthday Gifts (1.65×), and Home Delivery (2.06×) over the country average.
Where do Flaschenpost fans live in Germany?
Flaschenpost fans in Germany are most concentrated in Nordrhein-Westfalen (reach 815,445), Bayern (reach 190,185), and Berlin (reach 162,121). These three regions account for the largest share of the active audience.
What other brands do Flaschenpost fans also like?
Beyond Flaschenpost itself, the audience over-indexes on Birthday Gifts (1.65×), Home Delivery (2.06×), Corfu (regional unit) (1.55×), and Keeper (password manager) (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flaschenpost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.