Rascasse Audience Intelligence

Trinkgut Target Market in Germany

A data profile of the people who buy, follow and care about Trinkgut in Germany — modelled from more than twelve digital signal sources. Trinkgut has an estimated audience of 2,428,351 people in Germany.

#2among Food delivery in Germany#329among Brand in Germany#134in Food & Beverages

The average Trinkgut fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Tagesschau, Kitchen, Netto Marken-Discount, with strongest over-indexing on Tagesschau (1.78× the country average).

Demographically, the Trinkgut audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trinkgut fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trinkgut profile in Germany.

Audience size
2.4M
in Germany
Gender
54.3%♀
45.7% male
Age
39.0
average years
Country rank
#2730
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trinkgut

54.3% are female, 45.7% are male, average age 39.0.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Trinkgut audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age39.0
Estimated audience size2,428,351
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Trinkgut audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Trinkgut audience comes from Germany.

Worldwide audience distribution share by country for Trinkgut
CountryShare
Germany85.7%
Netherlands12.5%
Belgium0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trinkgut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trinkgut customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M8.14×
02Niedersachsen~500K2.18×
03Rheinland-Pfalz~200K1.30×
04Hessen~200K0.90×
05Bayern~300K0.87×
06Saarland~20K0.50×
07Hamburg~30K0.49×
08Bremen~9K0.42×
09Baden-Württemberg~100K0.34×
10Mecklenburg-Vorpommern~10K0.29×
11Schleswig-Holstein~20K0.27×
12Sachsen-Anhalt~20K0.27×
13Thüringen~20K0.27×
14Berlin~30K0.24×
15Brandenburg~20K0.24×
16Sachsen~30K0.21×
Fig. 06

Affinity by region

Affinity by region — Trinkgut, Germany
0.21×1.00×8.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trinkgut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trinkgut audience
#·InterestCategoryAffinity×
01UEFA European ChampionshipSports2.73×
02Real propertyHome & Garden2.32×
03PillowHome & Garden2.31×
04KitchenHome & Garden2.02×
05RefrigeratorHome & Garden1.95×
06About YouShopping1.91×
07FocusNews1.89×
08Western UnionBusiness & Career1.87×
09SatireLiterature1.82×
10TagesschauMovies & TV1.78×
11VolunteeringPolitics & Society1.73×
12TattoosFashion & Accessoires1.69×
13Cyber MondayShopping1.68×
14EssoCars & Mobility1.67×
15Netto Marken-DiscountShopping1.61×
16TransfermarktSports1.57×
17LodgingTravel & Leisure1.56×
18Black Friday (shopping)Shopping1.54×
19Distilled beverageFood & Beverages1.52×
20Musical instrumentMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trinkgut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trinkgut audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Need for SecurityCONSERVATISM1.25×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trinkgut audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
Risk AppetiteTHRILL0.90×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trinkgut's target market in Germany?

Trinkgut's target market in Germany covers an estimated 2,428,351 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Trinkgut customers?

54.3% of the Trinkgut audience are female, 45.7% are male, with an average age of 39.0 years.

03

Which brands do Trinkgut fans like most?

Trinkgut fans show strongest brand affinity for Tagesschau (1.78×), Kitchen (2.02×), and Netto Marken-Discount (1.61×) over the country average.

04

Where do Trinkgut fans live in Germany?

Trinkgut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Niedersachsen (reach ~500K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trinkgut fans also like?

Beyond Trinkgut itself, the audience over-indexes on Kitchen (2.02×), Netto Marken-Discount (1.61×), Tattoos (1.69×), and Transfermarkt (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food delivery audiences in Germany

See Trinkgut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trinkgut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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