Trinkgut Audience in Germany
Trinkgut has an estimated audience of 2,545,136 people in Germany. 51.7% are female, 48.3% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Tagesschau, Satire, Transfermarkt, Western Union, Pets.
The average Trinkgut fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Tagesschau, Satire, Transfermarkt, with strongest over-indexing on Tagesschau (2.58× the country average). Demographically, the Trinkgut audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Trinkgut fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.6 |
| Estimated audience size | 2,545,136 |
Audience persona
The typical Trinkgut fan in Germany is balanced, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,908,852 | 8.38× |
| Niedersachsen | 553,365 | 2.24× |
| Bayern | 220,652 | 0.54× |
| Hessen | 179,018 | 0.92× |
| Rheinland-Pfalz | 161,433 | 1.27× |
| Baden-Württemberg | 93,159 | 0.27× |
| Hamburg | 29,328 | 0.51× |
| Berlin | 26,939 | 0.24× |
| Schleswig-Holstein | 21,288 | 0.23× |
| Sachsen | 20,368 | 0.16× |
| Sachsen-Anhalt | 11,663 | 0.18× |
| Brandenburg | 10,832 | 0.14× |
| Saarland | 9,915 | 0.32× |
| Thüringen | 9,658 | 0.15× |
| Mecklenburg-Vorpommern | 7,769 | 0.16× |
| Bremen | 6,536 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.58× | Movies & TV |
| Satire | 4.33× | Literature |
| Transfermarkt | 2.63× | Sports |
| Western Union | 3.71× | Business & Career |
| Pets | 1.57× | Pets & Animals |
| German television comedy | 4.49× | Movies & TV |
| Headphones | 3.82× | Technology & Electronics |
| Vacations | 1.91× | Travel & Leisure |
| Real property | 2.99× | Home & Garden |
| RTL Television | 2.13× | Movies & TV |
| Succulent plant | 3.12× | Home & Garden |
| Country rap | 3.7× | Music & Radio |
| Westdeutscher Rundfunk | 2.32× | Movies & TV |
| Cat food | 2.17× | Pets & Animals |
| Ariana Grande | 3.16× | Music & Radio |
| Leggings | 2.69× | Fashion & Accessoires |
| Freeware | 1.63× | Technology & Electronics |
| Flowering plant | 2.67× | Home & Garden |
| Allgäu | 3.39× | Travel & Leisure |
| Black Friday (shopping) | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Design Affinity | PREMIUM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.7% |
| Netherlands | 12.5% |
| Belgium | 0.4% |
See Trinkgut audiences in other countries
More Food delivery audiences in Germany
- Lieferando.de (14,822,549)
- Bofrost (2,528,172)
- Wolt (1,686,338)
- Flaschenpost (1,572,941)
- Hol ab (1,567,693)
Frequently asked questions
How many fans does Trinkgut have in Germany?
Trinkgut has an estimated audience of 2,545,136 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Trinkgut fans?
51.7% of Trinkgut fans are female, 48.3% are male, with an average age of 39.6 years.
Which brands do Trinkgut fans like most?
Trinkgut fans show strongest brand affinity for Tagesschau (2.58×), Satire (4.33×), and Transfermarkt (2.63×) over the country average.
Where do Trinkgut fans live in Germany?
Trinkgut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,908,852), Niedersachsen (reach 553,365), and Bayern (reach 220,652). These three regions account for the largest share of the active audience.
What other brands do Trinkgut fans also like?
Beyond Trinkgut itself, the audience over-indexes on Satire (4.33×), Transfermarkt (2.63×), Western Union (3.71×), and Pets (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trinkgut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.