Hol ab Audience in Germany

Hol ab has an estimated audience of 709,473 people in Germany. 49.9% are female, 50.1% are male, average age 40.1. Top regions: Niedersachsen, Bremen, Hamburg. Top brand affinities: Stradivarius, Birthday Gifts, Home Delivery, Corfu (regional unit), Keeper (password manager).
The average Hol ab fan in Germany is 40.1 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bremen, Hamburg. Top brand affinities include Stradivarius, Birthday Gifts, Home Delivery, with strongest over-indexing on Stradivarius (1.75× the country average). Demographically, the Hol ab audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Hol ab fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.1 |
| Estimated audience size | 709,473 |
Audience persona
The typical Hol ab fan in Germany is balanced, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 824,016 | 5.41× |
| Bremen | 99,960 | 7.46× |
| Hamburg | 59,728 | 1.69× |
| Nordrhein-Westfalen | 57,519 | 0.17× |
| Schleswig-Holstein | 22,183 | 0.39× |
| Hessen | 14,902 | 0.12× |
| Sachsen-Anhalt | 11,292 | 0.28× |
| Bayern | 10,289 | 0.04× |
| Baden-Württemberg | 8,258 | 0.04× |
| Berlin | 6,077 | 0.09× |
| Sachsen | 3,756 | 0.05× |
| Mecklenburg-Vorpommern | 3,276 | 0.11× |
| Rheinland-Pfalz | 2,958 | 0.04× |
| Brandenburg | 2,799 | 0.06× |
| Thüringen | 1,708 | 0.04× |
| Saarland | 365 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.75× | Shopping |
| Birthday Gifts | 1.53× | Kids & Family |
| Home Delivery | 1.94× | Food & Beverages |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| Keeper (password manager) | 1.97× | Technology & Electronics |
| Video izle | 1.52× | |
| Esra Erol | 2.48× | Movies & TV |
| Theocracy | 4.3× | Music & Radio |
| The Equalizer | 1.95× | Movies & TV |
| Volvo V60 | 1.83× | Cars & Mobility |
| Coworking | 1.52× | Business & Career |
| Preacher (comics) | 2.54× | Literature |
| Glashütte | 1.55× | Travel & Leisure |
| Jaguar F-Pace | 2.28× | Cars & Mobility |
| The Hunt (2012 film) | 1.57× | Movies & TV |
| Carrie (novel) | 1.95× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Throne of Glass | 1.86× | Literature |
| Pantsuit | 2.07× | Fashion & Accessoires |
| Viator | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Sports Activity | POWER | 1.21 |
| Healthy Lifestyle | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| China | 0.3% |
| Netherlands | 0.3% |
See Hol ab audiences in other countries
More Food delivery audiences in Germany
- Lieferando.de (14,822,549)
- Trinkgut (2,545,136)
- Bofrost (2,528,172)
- Wolt (1,686,338)
- Flaschenpost (1,572,941)
Frequently asked questions
How many fans does Hol ab have in Germany?
Hol ab has an estimated audience of 709,473 people in Germany, concentrated in Niedersachsen and Bremen.
What is the gender split and age of Hol ab fans?
49.9% of Hol ab fans are female, 50.1% are male, with an average age of 40.1 years.
Which brands do Hol ab fans like most?
Hol ab fans show strongest brand affinity for Stradivarius (1.75×), Birthday Gifts (1.53×), and Home Delivery (1.94×) over the country average.
Where do Hol ab fans live in Germany?
Hol ab fans in Germany are most concentrated in Niedersachsen (reach 824,016), Bremen (reach 99,960), and Hamburg (reach 59,728). These three regions account for the largest share of the active audience.
What other brands do Hol ab fans also like?
Beyond Hol ab itself, the audience over-indexes on Birthday Gifts (1.53×), Home Delivery (1.94×), Corfu (regional unit) (1.58×), and Keeper (password manager) (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hol ab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.