Hol ab Target Market in Germany
A data profile of the people who buy, follow and care about Hol ab in Germany — modelled from more than twelve digital signal sources. Hol ab has an estimated audience of 1,665,366 people in Germany.
The average Hol ab fan in Germany is 40.4 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Bremen, Nordrhein-Westfalen.
Top brand affinities include Mineral water, Nature, Tagesschau, with strongest over-indexing on Mineral water (16.94× the country average).
Demographically, the Hol ab audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hol ab fan in Germany is balanced, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Mineral water.
At a glance
The key figures that characterise the Hol ab profile in Germany.
Search interest · 12-month trend
Customer demographics of Hol ab
52.8% are female, 47.2% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.4 |
| Estimated audience size | 1,665,366 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Hol ab audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 99.0% |
| China | 0.1% |
| Netherlands | 0.1% |
Geography
Where the Hol ab audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~100K | 8.30× | |
| 02 | Niedersachsen | ~800K | 5.09× | |
| 03 | Hamburg | ~50K | 1.47× | |
| 04 | Saarland | ~10K | 0.58× | |
| 05 | Schleswig-Holstein | ~20K | 0.35× | |
| 06 | Thüringen | ~10K | 0.32× | |
| 07 | Sachsen-Anhalt | ~10K | 0.30× | |
| 08 | Mecklenburg-Vorpommern | ~7K | 0.23× | |
| 09 | Rheinland-Pfalz | ~20K | 0.21× | |
| 10 | Brandenburg | ~10K | 0.21× | |
| 11 | Sachsen | ~10K | 0.16× | |
| 12 | Nordrhein-Westfalen | ~50K | 0.15× | |
| 13 | Hessen | ~20K | 0.13× | |
| 14 | Berlin | ~9K | 0.13× | |
| 15 | Baden-Württemberg | ~20K | 0.10× | |
| 16 | Bayern | ~20K | 0.08× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hol ab audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 16.94× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.92× | ||
| 03 | Lodging | Travel & Leisure | 2.19× | ||
| 04 | Refrigerator | Home & Garden | 2.11× | ||
| 05 | Real property | Home & Garden | 2.01× | ||
| 06 | Nature | Home & Garden | 1.97× | ||
| 07 | MSN | News | 1.89× | ||
| 08 | Kitchen | Home & Garden | 1.85× | ||
| 09 | Vacations | Travel & Leisure | 1.81× | ||
| 10 | Distilled beverage | Food & Beverages | 1.77× | ||
| 11 | Focus | News | 1.77× | ||
| 12 | Esso | Cars & Mobility | 1.76× | ||
| 13 | Tagesschau | Movies & TV | 1.69× | ||
| 14 | Volunteering | Politics & Society | 1.67× | ||
| 15 | Family | Kids & Family | 1.63× | ||
| 16 | Technology & Electronics | 1.57× | |||
| 17 | Transfermarkt | Sports | 1.54× | ||
| 18 | Netto Marken-Discount | Shopping | 1.52× | ||
| 19 | Aral AG | Cars & Mobility | 1.52× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Personality of the Hol ab audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Frequently asked questions
Who is Hol ab's target market in Germany?
Hol ab's target market in Germany covers an estimated 1,665,366 people, concentrated in Niedersachsen and Bremen.
What is the gender split and age of Hol ab customers?
52.8% of the Hol ab audience are female, 47.2% are male, with an average age of 40.4 years.
Which brands do Hol ab fans like most?
Hol ab fans show strongest brand affinity for Mineral water (16.94×), Nature (1.97×), and Tagesschau (1.69×) over the country average.
Where do Hol ab fans live in Germany?
Hol ab fans in Germany are most concentrated in Niedersachsen (reach ~800K), Bremen (reach ~100K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Hol ab fans also like?
Beyond Hol ab itself, the audience over-indexes on Nature (1.97×), Tagesschau (1.69×), Family (1.63×), and Kitchen (1.85×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food delivery audiences in Germany
- Lieferando.de (14,822,549)
- Trinkgut (2,428,352)
- Bofrost (2,325,343)
- Flaschenpost (1,569,117)
- Wolt (1,508,533)
See Hol ab audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hol ab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.