Rascasse Audience Intelligence

Bofrost Target Market in Germany

A data profile of the people who buy, follow and care about Bofrost in Germany — modelled from more than twelve digital signal sources. Bofrost has an estimated audience of 2,325,342 people in Germany.

#3among Food delivery in Germany#345among Brand in Germany#144in Food & Beverages

The average Bofrost fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Frozen food, Frozen custard, John Goodman, with strongest over-indexing on Frozen food (258.06× the country average).

Demographically, the Bofrost audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bofrost fan in Germany is balanced, around 34.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Frozen food.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bofrost profile in Germany.

Audience size
2.3M
in Germany
Gender
53.6%♀
46.4% male
Age
34.9
average years
Country rank
#2866
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bofrost

53.6% are female, 46.4% are male, average age 34.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Bofrost audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age34.9
Estimated audience size2,325,342
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Bofrost audience in Germany
Age bracketShare%
16-1931%
20-2919%
30-3919%
40-4920%
50+11%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Bofrost audience comes from Germany.

Worldwide audience distribution share by country for Bofrost
CountryShare
Germany67.1%
Italy14.9%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bofrost audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bofrost customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.32×
02Niedersachsen~300K1.25×
03Rheinland-Pfalz~100K1.23×
04Schleswig-Holstein~100K1.21×
05Thüringen~70K1.19×
06Sachsen-Anhalt~70K1.15×
07Saarland~30K1.12×
08Sachsen~100K1.07×
09Mecklenburg-Vorpommern~50K1.06×
10Brandenburg~70K0.99×
11Hessen~200K0.94×
12Baden-Württemberg~300K0.84×
13Bayern~300K0.76×
14Bremen~10K0.72×
15Hamburg~30K0.67×
16Berlin~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Bofrost, Germany
0.49×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bofrost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bofrost audience
#·InterestCategoryAffinity×
01Frozen custardFood & Beverages564.89×
02Frozen foodFood & Beverages258.06×
03Bird's eye chiliFood & Beverages85.47×
04HurleyFashion & Accessoires54.28×
05John GoodmanMovies & TV48.99×
06PopsicleFood & Beverages45.75×
07Debby RyanMovies & TV17.88×
08Frozen yogurtFood & Beverages16.69×
09SorbetFood & Beverages16.18×
10Jonah HillMovies & TV11.07×
11Air FranceTravel & Leisure10.79×
12British AirwaysTravel & Leisure9.26×
13TefalHome & Garden8.91×
14Non-alcoholic beverageFood & Beverages6.33×
15NordseeFood & Beverages5.99×
16FlixBusCars & Mobility4.95×
17PastryFood & Beverages3.99×
18BakeryFood & Beverages3.79×
19PostbankBusiness & Career2.68×
20EurowingsTravel & Leisure2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bofrost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bofrost audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.19×
Urban LifestyleOPEN1.83×
Convenience OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bofrost audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Social Media UsageJOY0.93×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bofrost's target market in Germany?

Bofrost's target market in Germany covers an estimated 2,325,342 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bofrost customers?

53.6% of the Bofrost audience are female, 46.4% are male, with an average age of 34.9 years.

03

Which brands do Bofrost fans like most?

Bofrost fans show strongest brand affinity for Frozen food (258.06×), Frozen custard (564.89×), and John Goodman (48.99×) over the country average.

04

Where do Bofrost fans live in Germany?

Bofrost fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bofrost fans also like?

Beyond Bofrost itself, the audience over-indexes on Frozen custard (564.89×), John Goodman (48.99×), Popsicle (45.75×), and Hurley (54.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food delivery audiences in Germany

See Bofrost audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bofrost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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