Bofrost Audience in Germany
Bofrost has an estimated audience of 2,528,171 people in Germany. 62.9% are female, 37.1% are male, average age 40.0. Top brand affinities: Faculty of Engineering - Cairo university, Khādī, Eco Friendly Living, VfL Wolfsburg, Home Office.
Top brand affinities include Faculty of Engineering - Cairo university, Khādī, Eco Friendly Living, with strongest over-indexing on Faculty of Engineering - Cairo university (193.75× the country average). Demographically, the Bofrost audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Bofrost fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 40.0 |
| Estimated audience size | 2,528,171 |
Audience persona
The typical Bofrost fan in Germany is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Faculty of Engineering - Cairo university.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Faculty of Engineering - Cairo university | 193.75× | Business & Career |
| Khādī | 52.05× | Home & Garden |
| Eco Friendly Living | 10.71× | Home & Garden |
| VfL Wolfsburg | 2.73× | Sports |
| Home Office | 1.67× | Business & Career |
| Pillow | 2.01× | Home & Garden |
| Progressive rock | 2.09× | Music & Radio |
| Artistic inspiration | 1.63× | Arts & Culture |
| Braun Büffel | 11.85× | Fashion & Accessoires |
| Eimsbüttel (quarter) | 12.84× | Travel & Leisure |
| Keeper (password manager) | 5.17× | Technology & Electronics |
| Collectable | 1.67× | Kids & Family |
| Mothercare | 2.02× | Kids & Family |
| Peace and conflict studies | 8.58× | Politics & Society |
| Stradivarius | 1.53× | Shopping |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Zamalek SC | 5.7× | Sports |
| Time (magazine) | 1.82× | News |
| Racing | 1.52× | Cars & Mobility |
| Natural rubber | 1.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.96 |
| Price Sensitivity | PREMIUM | 2.96 |
| Indulgence | JOY | 2.16 |
| Pet Ownership | JOY | 1.97 |
| Urban Lifestyle | OPEN | 1.78 |
| Convenience Orientation | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.2% |
| Italy | 13.3% |
| Austria | 4.6% |
See Bofrost audiences in other countries
More Food delivery audiences in Germany
- Lieferando.de (14,822,549)
- Trinkgut (2,545,136)
- Wolt (1,686,338)
- Flaschenpost (1,572,941)
- Hol ab (1,567,693)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bofrost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.