Frozen yogurt Audience in Germany
Frozen yogurt has an estimated audience of 493,181 people in Germany. 66.4% are female, 33.6% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sorbet, Gelato, Bofrost, Galaxy (chocolate), Soft serve.
The average Frozen yogurt fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sorbet, Gelato, Bofrost, with strongest over-indexing on Sorbet (52.94× the country average). Demographically, the Frozen yogurt audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Frozen yogurt fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 35.1 |
| Estimated audience size | 493,181 |
Audience persona
The typical Frozen yogurt fan in Germany is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Sorbet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,524 | 1.68× |
| Bayern | 95,388 | 1.2× |
| Baden-Württemberg | 74,097 | 1.1× |
| Berlin | 42,246 | 1.92× |
| Hessen | 40,628 | 1.08× |
| Niedersachsen | 36,909 | 0.77× |
| Hamburg | 20,847 | 1.87× |
| Rheinland-Pfalz | 20,142 | 0.82× |
| Schleswig-Holstein | 17,251 | 0.97× |
| Sachsen | 17,195 | 0.71× |
| Brandenburg | 10,799 | 0.71× |
| Sachsen-Anhalt | 7,150 | 0.56× |
| Mecklenburg-Vorpommern | 5,823 | 0.62× |
| Thüringen | 5,590 | 0.44× |
| Bremen | 3,863 | 0.92× |
| Saarland | 3,820 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sorbet | 52.94× | Food & Beverages |
| Gelato | 26.96× | Food & Beverages |
| Bofrost | 16.69× | Food & Beverages |
| Galaxy (chocolate) | 35.02× | Food & Beverages |
| Soft serve | 27.62× | Food & Beverages |
| Ice cream | 7.99× | Food & Beverages |
| Ice cream parlor | 11.08× | Food & Beverages |
| Joe Manganiello | 18.87× | Movies & TV |
| Tagesschau | 2.58× | Movies & TV |
| South Burlington, Vermont | 75× | Travel & Leisure |
| Music of Ireland | 18.78× | Music & Radio |
| Frozen dessert | 16.9× | Food & Beverages |
| Harry Potter | 2.07× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| RÜFÜS | 8.58× | Music & Radio |
| Shopping | 1.63× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Deichmann | 2.59× | Shopping |
| Fruchtzwerge | 22.23× | Food & Beverages |
| Burlington, Vermont | 34.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Healthy Lifestyle | BALANCE | 1.65 |
| Convenience Orientation | PREMIUM | 1.58 |
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.48 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| Japan | 6.2% |
| Germany | 6.1% |
See Frozen yogurt audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Frozen yogurt have in Germany?
Frozen yogurt has an estimated audience of 493,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frozen yogurt fans?
66.4% of Frozen yogurt fans are female, 33.6% are male, with an average age of 35.1 years.
Which brands do Frozen yogurt fans like most?
Frozen yogurt fans show strongest brand affinity for Sorbet (52.94×), Gelato (26.96×), and Bofrost (16.69×) over the country average.
Where do Frozen yogurt fans live in Germany?
Frozen yogurt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,524), Bayern (reach 95,388), and Baden-Württemberg (reach 74,097). These three regions account for the largest share of the active audience.
What other brands do Frozen yogurt fans also like?
Beyond Frozen yogurt itself, the audience over-indexes on Gelato (26.96×), Bofrost (16.69×), Galaxy (chocolate) (35.02×), and Soft serve (27.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frozen yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.