Rascasse Audience Intelligence

Frozen yogurt Audience in Germany

A data profile of the people who buy, follow and care about Frozen yogurt in Germany — modelled from more than twelve digital signal sources. Frozen yogurt has an estimated audience of 493,181 people in Germany.

#36among Sweet in Germany#4710among Topic in Germany#574in Food & Beverages

The average Frozen yogurt fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sorbet, Gelato, Bofrost, with strongest over-indexing on Sorbet (52.94× the country average).

Demographically, the Frozen yogurt audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frozen yogurt fan in Germany is more female, around 35.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sorbet.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frozen yogurt profile in Germany.

Audience size
493K
in Germany
Gender
66.4%♀
33.6% male
Age
35.1
average years
Country rank
#11876
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen yogurt fans

66.4% are female, 33.6% are male, average age 35.1.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Frozen yogurt audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age35.1
Estimated audience size493,181
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Frozen yogurt audience in Germany
Age bracketShare%
16-1922%
20-2930%
30-3923%
40-4917%
50+9%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Frozen yogurt audience comes from Germany.

Worldwide audience distribution share by country for Frozen yogurt
CountryShare
United States41.5%
Japan6.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen yogurt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frozen yogurt fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K2.39×
02Hamburg~20K1.64×
03Nordrhein-Westfalen~200K1.56×
04Bayern~90K1.17×
05Hessen~40K1.08×
06Baden-Württemberg~70K1.02×
07Bremen~4K0.98×
08Schleswig-Holstein~20K0.95×
09Saarland~5K0.84×
10Mecklenburg-Vorpommern~8K0.83×
11Rheinland-Pfalz~20K0.81×
12Brandenburg~10K0.78×
13Niedersachsen~40K0.77×
14Sachsen~20K0.77×
15Sachsen-Anhalt~10K0.76×
16Thüringen~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Frozen yogurt, Germany
0.74×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen yogurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen yogurt audience
#·InterestCategoryAffinity×
01South Burlington, VermontTravel & Leisure75.00×
02SorbetFood & Beverages52.94×
03Galaxy (chocolate)Food & Beverages35.02×
04Soft serveFood & Beverages27.62×
05GelatoFood & Beverages26.96×
06FruchtzwergeFood & Beverages22.23×
07Joe ManganielloMovies & TV18.87×
08Music of IrelandMusic & Radio18.78×
09Frozen dessertFood & Beverages16.90×
10BofrostFood & Beverages16.69×
11Ice cream parlorFood & Beverages11.08×
12RÜFÜSMusic & Radio8.58×
13Ice creamFood & Beverages7.99×
14DeichmannShopping2.59×
15TagesschauMovies & TV2.58×
16Müller (company)Food & Beverages2.36×
17Harry PotterMovies & TV2.07×
18ShoppingShopping1.63×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen yogurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen yogurt audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.14×
Risk AppetiteTHRILL1.92×
Community OrientationOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen yogurt audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.97×
PatriotismCONSERVATISM1.03×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frozen yogurt have in Germany?

Frozen yogurt has an estimated audience of 493,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frozen yogurt fans?

66.4% of Frozen yogurt fans are female, 33.6% are male, with an average age of 35.1 years.

03

Which brands do Frozen yogurt fans like most?

Frozen yogurt fans show strongest brand affinity for Sorbet (52.94×), Gelato (26.96×), and Bofrost (16.69×) over the country average.

04

Where do Frozen yogurt fans live in Germany?

Frozen yogurt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Frozen yogurt fans also like?

Beyond Frozen yogurt itself, the audience over-indexes on Gelato (26.96×), Bofrost (16.69×), Galaxy (chocolate) (35.02×), and Soft serve (27.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Frozen yogurt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frozen yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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