Rascasse Audience Intelligence

Ice cream parlor Audience in Germany

A data profile of the people who buy, follow and care about Ice cream parlor in Germany — modelled from more than twelve digital signal sources. Ice cream parlor has an estimated audience of 1,517,925 people in Germany.

#108among Touchpoint in Germany#213in Food & Beverages

The average Ice cream parlor fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galaxy (chocolate), Tagesschau, Gelato, with strongest over-indexing on Galaxy (chocolate) (21.3× the country average).

Demographically, the Ice cream parlor audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ice cream parlor fan in Germany is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Galaxy (chocolate).

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice cream parlor profile in Germany.

Audience size
1.5M
in Germany
Gender
65.6%♀
34.4% male
Age
39.9
average years
Country rank
#4421
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice cream parlor fans

65.6% are female, 34.4% are male, average age 39.9.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Ice cream parlor audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age39.9
Estimated audience size1,517,925
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Ice cream parlor audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4925%
50+16%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Ice cream parlor audience comes from Germany.

Worldwide audience distribution share by country for Ice cream parlor
CountryShare
United States18.5%
Germany12.8%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice cream parlor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ice cream parlor fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.41×
02Nordrhein-Westfalen~400K1.23×
03Baden-Württemberg~200K1.21×
04Rheinland-Pfalz~90K1.19×
05Hamburg~40K1.19×
06Hessen~100K1.13×
07Mecklenburg-Vorpommern~30K1.08×
08Niedersachsen~200K1.06×
09Sachsen-Anhalt~40K0.96×
10Berlin~60K0.95×
11Schleswig-Holstein~50K0.95×
12Thüringen~30K0.88×
13Brandenburg~40K0.81×
14Bremen~10K0.79×
15Saarland~10K0.63×
16Sachsen~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Ice cream parlor, Germany
0.62×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice cream parlor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice cream parlor audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages21.30×
02GelatoFood & Beverages8.02×
03Bauer sucht FrauMovies & TV3.13×
04In aller FreundschaftMovies & TV3.08×
05Storm of LoveMovies & TV2.77×
06Ernsting's familyShopping2.73×
07QVCMovies & TV2.42×
08Roland KaiserMusic & Radio2.39×
09TagesschauMovies & TV2.34×
10Gute Zeiten, schlechte ZeitenMovies & TV2.32×
11BonprixShopping2.22×
12Wetter.deHome & Garden2.16×
13Let's Dance (German TV series)Movies & TV2.14×
14TchiboShopping2.11×
15Thomas GottschalkMovies & TV2.04×
16Helene FischerMusic & Radio1.90×
17DeichmannShopping1.86×
18Obi (store)Shopping1.58×
19BauhausShopping1.55×
20EdekaShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice cream parlor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice cream parlor audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.20×
TraditionCONSERVATISM1.19×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice cream parlor audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.56×
Career OrientationPOWER0.70×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice cream parlor have in Germany?

Ice cream parlor has an estimated audience of 1,517,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ice cream parlor fans?

65.6% of Ice cream parlor fans are female, 34.4% are male, with an average age of 39.9 years.

03

Which brands do Ice cream parlor fans like most?

Ice cream parlor fans show strongest brand affinity for Galaxy (chocolate) (21.3×), Tagesschau (2.34×), and Gelato (8.02×) over the country average.

04

Where do Ice cream parlor fans live in Germany?

Ice cream parlor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ice cream parlor fans also like?

Beyond Ice cream parlor itself, the audience over-indexes on Tagesschau (2.34×), Gelato (8.02×), Obi (store) (1.58×), and Ernsting's family (2.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Ice cream parlor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ice cream parlor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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