Ice cream parlor Audience in Germany
Ice cream parlor has an estimated audience of 1,517,925 people in Germany. 65.6% are female, 34.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galaxy (chocolate), Tagesschau, Gelato, Gala, Wetter.com.
The average Ice cream parlor fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galaxy (chocolate), Tagesschau, Gelato, with strongest over-indexing on Galaxy (chocolate) (21.3× the country average). Demographically, the Ice cream parlor audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Ice cream parlor fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 39.9 |
| Estimated audience size | 1,517,925 |
Audience persona
The typical Ice cream parlor fan in Germany is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Galaxy (chocolate).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,405 | 1.32× |
| Bayern | 350,516 | 1.44× |
| Baden-Württemberg | 256,612 | 1.24× |
| Niedersachsen | 167,297 | 1.13× |
| Hessen | 137,860 | 1.19× |
| Rheinland-Pfalz | 90,419 | 1.19× |
| Berlin | 61,645 | 0.91× |
| Schleswig-Holstein | 49,905 | 0.92× |
| Hamburg | 42,023 | 1.23× |
| Brandenburg | 38,639 | 0.82× |
| Sachsen-Anhalt | 37,254 | 0.95× |
| Thüringen | 35,410 | 0.92× |
| Sachsen | 34,912 | 0.47× |
| Mecklenburg-Vorpommern | 29,504 | 1.02× |
| Saarland | 10,562 | 0.57× |
| Bremen | 9,125 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galaxy (chocolate) | 21.3× | Food & Beverages |
| Tagesschau | 2.34× | Movies & TV |
| Gelato | 8.02× | Food & Beverages |
| Gala | 2.02× | News |
| Wetter.com | 1.83× | Home & Garden |
| Obi (store) | 1.58× | Shopping |
| Ernsting's family | 2.73× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.32× | Movies & TV |
| Deichmann | 1.86× | Shopping |
| Storm of Love | 2.77× | Movies & TV |
| Bonprix | 2.22× | Shopping |
| QVC | 2.42× | Movies & TV |
| Edeka | 1.54× | Shopping |
| Roland Kaiser | 2.39× | Music & Radio |
| In aller Freundschaft | 3.08× | Movies & TV |
| Let's Dance (German TV series) | 2.14× | Movies & TV |
| Tchibo | 2.11× | Shopping |
| Bauhaus | 1.55× | Shopping |
| Helene Fischer | 1.9× | Music & Radio |
| Wetter.de | 2.16× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.51 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Indulgence | JOY | 1.37 |
| Community Orientation | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Germany | 12.8% |
| Brazil | 9.7% |
See Ice cream parlor audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Ice cream parlor have in Germany?
Ice cream parlor has an estimated audience of 1,517,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice cream parlor fans?
65.6% of Ice cream parlor fans are female, 34.4% are male, with an average age of 39.9 years.
Which brands do Ice cream parlor fans like most?
Ice cream parlor fans show strongest brand affinity for Galaxy (chocolate) (21.3×), Tagesschau (2.34×), and Gelato (8.02×) over the country average.
Where do Ice cream parlor fans live in Germany?
Ice cream parlor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,405), Bayern (reach 350,516), and Baden-Württemberg (reach 256,612). These three regions account for the largest share of the active audience.
What other brands do Ice cream parlor fans also like?
Beyond Ice cream parlor itself, the audience over-indexes on Tagesschau (2.34×), Gelato (8.02×), Gala (2.02×), and Wetter.com (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice cream parlor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.