Gelato Audience in Germany
Gelato has an estimated audience of 1,104,657 people in Germany. 67.4% are female, 32.6% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sorbet, Frozen yogurt, Tagesschau, Hurley, Catering.
The average Gelato fan in Germany is 40.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sorbet, Frozen yogurt, Tagesschau, with strongest over-indexing on Sorbet (22.78× the country average). Demographically, the Gelato audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Gelato fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 40.5 |
| Estimated audience size | 1,104,657 |
Audience persona
The typical Gelato fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Sorbet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 243,638 | 1.37× |
| Nordrhein-Westfalen | 243,429 | 1.01× |
| Baden-Württemberg | 167,549 | 1.11× |
| Berlin | 114,256 | 2.31× |
| Hessen | 103,718 | 1.23× |
| Niedersachsen | 88,240 | 0.82× |
| Rheinland-Pfalz | 50,324 | 0.91× |
| Sachsen | 38,181 | 0.7× |
| Hamburg | 30,442 | 1.22× |
| Schleswig-Holstein | 30,035 | 0.76× |
| Brandenburg | 29,268 | 0.85× |
| Thüringen | 22,718 | 0.81× |
| Sachsen-Anhalt | 18,693 | 0.65× |
| Mecklenburg-Vorpommern | 13,375 | 0.63× |
| Saarland | 10,666 | 0.79× |
| Bremen | 7,908 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sorbet | 22.78× | Food & Beverages |
| Frozen yogurt | 19.94× | Food & Beverages |
| Tagesschau | 2.41× | Movies & TV |
| Hurley | 36.46× | Fashion & Accessoires |
| Catering | 5.56× | Food & Beverages |
| Ice cream parlor | 9.11× | Food & Beverages |
| Strawberry | 11.45× | Food & Beverages |
| McCafé | 8.15× | Food & Beverages |
| Ice cream | 4.79× | Food & Beverages |
| Vacations | 2.46× | Travel & Leisure |
| Family | 1.67× | Kids & Family |
| Spiegel Online | 1.69× | News |
| ICloud | 3.78× | Technology & Electronics |
| Doughnut | 5.92× | Food & Beverages |
| Popsicle | 15.81× | Food & Beverages |
| Pressure cooking | 7.54× | Home & Garden |
| Storm of Love | 2.91× | Movies & TV |
| Rossmann | 1.87× | Shopping |
| Wetter.com | 1.81× | Home & Garden |
| REWE | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.18 |
| Indulgence | JOY | 1.89 |
| Convenience Orientation | PREMIUM | 1.68 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Travelling | THRILL | 1.41 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.0% |
| United States | 16.9% |
| Italy | 12.3% |
See Gelato audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Gelato have in Germany?
Gelato has an estimated audience of 1,104,657 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gelato fans?
67.4% of Gelato fans are female, 32.6% are male, with an average age of 40.5 years.
Which brands do Gelato fans like most?
Gelato fans show strongest brand affinity for Sorbet (22.78×), Frozen yogurt (19.94×), and Tagesschau (2.41×) over the country average.
Where do Gelato fans live in Germany?
Gelato fans in Germany are most concentrated in Bayern (reach 243,638), Nordrhein-Westfalen (reach 243,429), and Baden-Württemberg (reach 167,549). These three regions account for the largest share of the active audience.
What other brands do Gelato fans also like?
Beyond Gelato itself, the audience over-indexes on Frozen yogurt (19.94×), Tagesschau (2.41×), Hurley (36.46×), and Catering (5.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gelato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.