Gelato Audience in Germany
Gelato has an estimated audience of 1,104,657 people in Germany. 67.4% are female, 32.6% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Home Office, Stradivarius, Saving, Eichstätt.
The average Gelato fan in Germany is 40.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Home Office, Stradivarius, with strongest over-indexing on Gil Ofarim (5.91× the country average). Demographically, the Gelato audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Gelato fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 40.5 |
| Estimated audience size | 1,104,657 |
Audience persona
The typical Gelato fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 243,638 | 1.37× |
| Nordrhein-Westfalen | 243,429 | 1.01× |
| Baden-Württemberg | 167,549 | 1.11× |
| Berlin | 114,256 | 2.31× |
| Hessen | 103,718 | 1.23× |
| Niedersachsen | 88,240 | 0.82× |
| Rheinland-Pfalz | 50,324 | 0.91× |
| Sachsen | 38,181 | 0.7× |
| Hamburg | 30,442 | 1.22× |
| Schleswig-Holstein | 30,035 | 0.76× |
| Brandenburg | 29,268 | 0.85× |
| Thüringen | 22,718 | 0.81× |
| Sachsen-Anhalt | 18,693 | 0.65× |
| Mecklenburg-Vorpommern | 13,375 | 0.63× |
| Saarland | 10,666 | 0.79× |
| Bremen | 7,908 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.91× | Music & Radio |
| Home Office | 1.97× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.65× | Business & Career |
| Eichstätt | 11.45× | Travel & Leisure |
| Lindy Hop | 8.52× | Music & Radio |
| Škoda Kodiaq | 1.97× | Cars & Mobility |
| Este, Veneto | 2.27× | Travel & Leisure |
| Mothercare | 1.56× | Kids & Family |
| Time (magazine) | 1.52× | News |
| Nurse education | 1.86× | Kids & Family |
| Figure painting (hobby) | 2.96× | Arts & Culture |
| Sixx | 2.26× | Movies & TV |
| Eco Friendly Living | 2.64× | Home & Garden |
| Picnic | 2.41× | Kids & Family |
| Google Home | 3.33× | Technology & Electronics |
| Headhunters (film) | 2.74× | Movies & TV |
| Bank account | 1.65× | Business & Career |
| Preacher (comics) | 3.75× | Literature |
| WOFL | 7.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.18 |
| Indulgence | JOY | 1.89 |
| Convenience Orientation | PREMIUM | 1.68 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Travelling | THRILL | 1.41 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.0% |
| United States | 16.9% |
| Italy | 12.3% |
See Gelato audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Gelato have in Germany?
Gelato has an estimated audience of 1,104,657 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gelato fans?
67.4% of Gelato fans are female, 32.6% are male, with an average age of 40.5 years.
Which brands do Gelato fans like most?
Gelato fans show strongest brand affinity for Gil Ofarim (5.91×), Home Office (1.97×), and Stradivarius (1.97×) over the country average.
Where do Gelato fans live in Germany?
Gelato fans in Germany are most concentrated in Bayern (reach 243,638), Nordrhein-Westfalen (reach 243,429), and Baden-Württemberg (reach 167,549). These three regions account for the largest share of the active audience.
What other brands do Gelato fans also like?
Beyond Gelato itself, the audience over-indexes on Home Office (1.97×), Stradivarius (1.97×), Saving (1.65×), and Eichstätt (11.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gelato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.