Rascasse Audience Intelligence

Cupcake Audience in Germany

A data profile of the people who buy, follow and care about Cupcake in Germany — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 3,679,166 people in Germany.

#5among Sweet in Germany#1019among Topic in Germany#83in Food & Beverages

The average Cupcake fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chocolate cake, Birthday cake, Chocolate brownie, with strongest over-indexing on Chocolate cake (10.36× the country average).

Demographically, the Cupcake audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cupcake fan in Germany is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Chocolate cake.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cupcake profile in Germany.

Audience size
3.7M
in Germany
Gender
76.5%♀
23.5% male
Age
39.0
average years
Country rank
#1646
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cupcake fans

76.5% are female, 23.5% are male, average age 39.0.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Cupcake audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age39.0
Estimated audience size3,679,166
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Cupcake audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Cupcake audience comes from Germany.

Worldwide audience distribution share by country for Cupcake
CountryShare
United States16.3%
Japan10.8%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cupcake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cupcake fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~90K1.26×
02Baden-Württemberg~600K1.15×
03Rheinland-Pfalz~200K1.12×
04Bayern~600K1.08×
05Berlin~200K1.08×
06Saarland~50K1.05×
07Hessen~300K1.04×
08Nordrhein-Westfalen~800K0.99×
09Bremen~30K0.97×
10Brandenburg~100K0.95×
11Thüringen~90K0.95×
12Niedersachsen~300K0.94×
13Sachsen~200K0.92×
14Hamburg~80K0.92×
15Sachsen-Anhalt~90K0.91×
16Schleswig-Holstein~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Cupcake, Germany
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cupcake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cupcake audience
#·InterestCategoryAffinity×
01Birthday cakeFood & Beverages12.79×
02Icing (food)Food & Beverages10.66×
03Chocolate cakeFood & Beverages10.36×
04Chocolate brownieFood & Beverages7.87×
05Cake decoratingFood & Beverages6.70×
06CheesecakeFood & Beverages6.38×
07Culinary artArts & Culture5.36×
08DoughFood & Beverages4.75×
09PastryFood & Beverages4.46×
10CookieFood & Beverages4.21×
11BakeryFood & Beverages4.13×
12OvenHome & Garden3.83×
13Cooking showFood & Beverages3.62×
14Unique GiftsShopping3.45×
15ConfectioneryFood & Beverages3.42×
16CookbookFood & Beverages2.82×
17Home constructionHome & Garden2.45×
18KitchenHome & Garden2.43×
19ClothingFashion & Accessoires1.75×
20BeveragesFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cupcake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cupcake audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.95×
IndulgenceJOY1.64×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cupcake audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Early Adopter MentalityPOWER0.91×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cupcake have in Germany?

Cupcake has an estimated audience of 3,679,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cupcake fans?

76.5% of Cupcake fans are female, 23.5% are male, with an average age of 39.0 years.

03

Which brands do Cupcake fans like most?

Cupcake fans show strongest brand affinity for Chocolate cake (10.36×), Birthday cake (12.79×), and Chocolate brownie (7.87×) over the country average.

04

Where do Cupcake fans live in Germany?

Cupcake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cupcake fans also like?

Beyond Cupcake itself, the audience over-indexes on Birthday cake (12.79×), Chocolate brownie (7.87×), Culinary art (5.36×), and Cake decorating (6.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Cupcake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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