Cupcake Audience in Germany
Cupcake has an estimated audience of 3,679,166 people in Germany. 76.5% are female, 23.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chocolate cake, Birthday cake, Chocolate brownie, Culinary art, Cake decorating.
The average Cupcake fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chocolate cake, Birthday cake, Chocolate brownie, with strongest over-indexing on Chocolate cake (10.36× the country average). Demographically, the Cupcake audience skews more female with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cupcake fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 39.0 |
| Estimated audience size | 3,679,166 |
Audience persona
The typical Cupcake fan in Germany is more female, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Chocolate cake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 843,374 | 1.05× |
| Bayern | 659,128 | 1.11× |
| Baden-Württemberg | 611,045 | 1.22× |
| Niedersachsen | 351,820 | 0.98× |
| Hessen | 305,122 | 1.09× |
| Rheinland-Pfalz | 206,758 | 1.12× |
| Berlin | 180,698 | 1.1× |
| Sachsen | 170,271 | 0.94× |
| Schleswig-Holstein | 110,992 | 0.84× |
| Brandenburg | 106,470 | 0.93× |
| Thüringen | 88,545 | 0.94× |
| Sachsen-Anhalt | 84,515 | 0.89× |
| Hamburg | 78,447 | 0.94× |
| Mecklenburg-Vorpommern | 58,888 | 0.84× |
| Saarland | 46,844 | 1.04× |
| Bremen | 30,242 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate cake | 10.36× | Food & Beverages |
| Birthday cake | 12.79× | Food & Beverages |
| Chocolate brownie | 7.87× | Food & Beverages |
| Culinary art | 5.36× | Arts & Culture |
| Cake decorating | 6.7× | Food & Beverages |
| Icing (food) | 10.66× | Food & Beverages |
| Pastry | 4.46× | Food & Beverages |
| Cheesecake | 6.38× | Food & Beverages |
| Clothing | 1.75× | Fashion & Accessoires |
| Bakery | 4.13× | Food & Beverages |
| Gala | 2.49× | News |
| Cookie | 4.21× | Food & Beverages |
| Oven | 3.83× | Home & Garden |
| Kitchen | 2.43× | Home & Garden |
| Confectionery | 3.42× | Food & Beverages |
| Beverages | 1.62× | Food & Beverages |
| Dough | 4.75× | Food & Beverages |
| Home construction | 2.45× | Home & Garden |
| Unique Gifts | 3.45× | Shopping |
| Cookbook | 2.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.53 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.4 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
See Cupcake audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Ice cream (2,967,721)
Frequently asked questions
How many fans does Cupcake have in Germany?
Cupcake has an estimated audience of 3,679,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cupcake fans?
76.5% of Cupcake fans are female, 23.5% are male, with an average age of 39.0 years.
Which brands do Cupcake fans like most?
Cupcake fans show strongest brand affinity for Chocolate cake (10.36×), Birthday cake (12.79×), and Chocolate brownie (7.87×) over the country average.
Where do Cupcake fans live in Germany?
Cupcake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 843,374), Bayern (reach 659,128), and Baden-Württemberg (reach 611,045). These three regions account for the largest share of the active audience.
What other brands do Cupcake fans also like?
Beyond Cupcake itself, the audience over-indexes on Birthday cake (12.79×), Chocolate brownie (7.87×), Culinary art (5.36×), and Cake decorating (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.