Oven Audience in Germany
Oven has an estimated audience of 5,617,849 people in Germany. 63.1% are female, 36.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, KLIX (AM), Preacher (comics), Škoda Kodiaq, Home Delivery.
The average Oven fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, KLIX (AM), Preacher (comics), with strongest over-indexing on Home Office (1.76× the country average). Demographically, the Oven audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Oven fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.5 |
| Estimated audience size | 5,617,849 |
Audience persona
The typical Oven fan in Germany is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,713,132 | 1.39× |
| Bayern | 987,375 | 1.09× |
| Baden-Württemberg | 963,513 | 1.26× |
| Niedersachsen | 684,146 | 1.25× |
| Hessen | 445,876 | 1.04× |
| Rheinland-Pfalz | 355,623 | 1.26× |
| Sachsen | 234,559 | 0.85× |
| Berlin | 181,161 | 0.72× |
| Schleswig-Holstein | 172,341 | 0.85× |
| Brandenburg | 142,711 | 0.82× |
| Thüringen | 126,058 | 0.88× |
| Sachsen-Anhalt | 123,286 | 0.85× |
| Hamburg | 100,569 | 0.79× |
| Mecklenburg-Vorpommern | 91,329 | 0.85× |
| Saarland | 80,496 | 1.17× |
| Bremen | 43,867 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.76× | Business & Career |
| KLIX (AM) | 3.2× | Music & Radio |
| Preacher (comics) | 6.71× | Literature |
| Škoda Kodiaq | 1.97× | Cars & Mobility |
| Home Delivery | 2.03× | Food & Beverages |
| Esra Erol | 4.03× | Movies & TV |
| Cachorro | 2.52× | Pets & Animals |
| Corfu (regional unit) | 2.23× | Travel & Leisure |
| Molly Hatchet | 7.97× | Music & Radio |
| Euphonium | 6.59× | Music & Radio |
| Sixx | 1.84× | Movies & TV |
| Bank account | 1.71× | Business & Career |
| Keeper (password manager) | 2.28× | Technology & Electronics |
| Theocracy | 5.38× | Music & Radio |
| Figure painting (hobby) | 2.06× | Arts & Culture |
| Ipekyol | 1.98× | Shopping |
| Hà Tĩnh | 6.2× | Travel & Leisure |
| Coworking | 1.82× | Business & Career |
| Google Home | 2.52× | Technology & Electronics |
| Hauptschule | 3.29× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.65 |
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
See Oven audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oven have in Germany?
Oven has an estimated audience of 5,617,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oven fans?
63.1% of Oven fans are female, 36.9% are male, with an average age of 42.5 years.
Which brands do Oven fans like most?
Oven fans show strongest brand affinity for Home Office (1.76×), KLIX (AM) (3.2×), and Preacher (comics) (6.71×) over the country average.
Where do Oven fans live in Germany?
Oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,713,132), Bayern (reach 987,375), and Baden-Württemberg (reach 963,513). These three regions account for the largest share of the active audience.
What other brands do Oven fans also like?
Beyond Oven itself, the audience over-indexes on KLIX (AM) (3.2×), Preacher (comics) (6.71×), Škoda Kodiaq (1.97×), and Home Delivery (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.