Rascasse Audience Intelligence

Oven Audience in Germany

A data profile of the people who buy, follow and care about Oven in Germany — modelled from more than twelve digital signal sources. Oven has an estimated audience of 5,617,849 people in Germany.

#556among Topic in Germany#64in Home & Garden

The average Oven fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bakery, Refrigerator, Bedroom furniture, with strongest over-indexing on Bakery (4.91× the country average).

Demographically, the Oven audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oven fan in Germany is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Bakery.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oven profile in Germany.

Audience size
5.6M
in Germany
Gender
63.1%♀
36.9% male
Age
42.5
average years
Country rank
#887
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oven fans

63.1% are female, 36.9% are male, average age 42.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Oven audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age42.5
Estimated audience size5,617,849
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Oven audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Oven audience comes from Germany.

Worldwide audience distribution share by country for Oven
CountryShare
United States24.8%
United Kingdom6.0%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oven audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oven fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.35×
02Baden-Württemberg~900K1.24×
03Niedersachsen~700K1.24×
04Saarland~90K1.24×
05Rheinland-Pfalz~300K1.23×
06Bayern~1M1.06×
07Hessen~400K1.03×
08Bremen~40K0.93×
09Thüringen~100K0.91×
10Sachsen-Anhalt~100K0.89×
11Mecklenburg-Vorpommern~100K0.89×
12Sachsen~200K0.87×
13Schleswig-Holstein~200K0.85×
14Brandenburg~100K0.83×
15Hamburg~100K0.78×
16Berlin~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Oven, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oven audience
#·InterestCategoryAffinity×
01DoughFood & Beverages5.29×
02BakeryFood & Beverages4.91×
03Bedroom furnitureHome & Garden4.51×
04RefrigeratorHome & Garden4.19×
05CupcakeFood & Beverages3.83×
06PastryFood & Beverages3.20×
07Ornamental plantHome & Garden3.05×
08KitchenwareHome & Garden2.94×
09Fast foodFood & Beverages2.37×
10DessertsFood & Beverages2.32×
11DeichmannShopping1.96×
12RecipesFood & Beverages1.92×
13Google MapsInternet & Social Media1.90×
14Müller (company)Food & Beverages1.85×
15Netto Marken-DiscountShopping1.84×
16NatureHome & Garden1.81×
17Do it yourself (DIY)Home & Garden1.74×
18FamilyKids & Family1.63×
19TagesschauMovies & TV1.62×
20IKEAHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oven audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
DIY MentalityTHRILL1.50×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oven audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
Career OrientationPOWER0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oven have in Germany?

Oven has an estimated audience of 5,617,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oven fans?

63.1% of Oven fans are female, 36.9% are male, with an average age of 42.5 years.

03

Which brands do Oven fans like most?

Oven fans show strongest brand affinity for Bakery (4.91×), Refrigerator (4.19×), and Bedroom furniture (4.51×) over the country average.

04

Where do Oven fans live in Germany?

Oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Oven fans also like?

Beyond Oven itself, the audience over-indexes on Refrigerator (4.19×), Bedroom furniture (4.51×), Dough (5.29×), and Ornamental plant (3.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Oven audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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