Oven Audience in Germany
Oven has an estimated audience of 5,617,849 people in Germany. 63.1% are female, 36.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Bakery, Satire, Fachhochschule, Casino.
The average Oven fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Bakery, Satire, with strongest over-indexing on Tagesschau (2.54× the country average). Demographically, the Oven audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Oven fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.5 |
| Estimated audience size | 5,617,849 |
Audience persona
The typical Oven fan in Germany is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,713,132 | 1.39× |
| Bayern | 987,375 | 1.09× |
| Baden-Württemberg | 963,513 | 1.26× |
| Niedersachsen | 684,146 | 1.25× |
| Hessen | 445,876 | 1.04× |
| Rheinland-Pfalz | 355,623 | 1.26× |
| Sachsen | 234,559 | 0.85× |
| Berlin | 181,161 | 0.72× |
| Schleswig-Holstein | 172,341 | 0.85× |
| Brandenburg | 142,711 | 0.82× |
| Thüringen | 126,058 | 0.88× |
| Sachsen-Anhalt | 123,286 | 0.85× |
| Hamburg | 100,569 | 0.79× |
| Mecklenburg-Vorpommern | 91,329 | 0.85× |
| Saarland | 80,496 | 1.17× |
| Bremen | 43,867 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.54× | Movies & TV |
| Bakery | 4.55× | Food & Beverages |
| Satire | 5.05× | Literature |
| Fachhochschule | 7.45× | Business & Career |
| Casino | 5.74× | Games |
| Do it yourself (DIY) | 2.09× | Home & Garden |
| Kurdistan | 8.82× | Travel & Leisure |
| ICloud | 4.57× | Technology & Electronics |
| German television comedy | 5.08× | Movies & TV |
| Hygiene | 2.9× | Beauty & Wellness |
| Pets | 1.6× | Pets & Animals |
| Lecker.de | 15.77× | Food & Beverages |
| Dough | 4.99× | Food & Beverages |
| Spiegel Online | 1.83× | News |
| Catering | 3.97× | Food & Beverages |
| Local food | 2.83× | Food & Beverages |
| Fast food | 2.43× | Food & Beverages |
| Western Union | 3.45× | Business & Career |
| Family | 1.7× | Kids & Family |
| Ornamental plant | 2.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.65 |
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
See Oven audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oven have in Germany?
Oven has an estimated audience of 5,617,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oven fans?
63.1% of Oven fans are female, 36.9% are male, with an average age of 42.5 years.
Which brands do Oven fans like most?
Oven fans show strongest brand affinity for Tagesschau (2.54×), Bakery (4.55×), and Satire (5.05×) over the country average.
Where do Oven fans live in Germany?
Oven fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,713,132), Bayern (reach 987,375), and Baden-Württemberg (reach 963,513). These three regions account for the largest share of the active audience.
What other brands do Oven fans also like?
Beyond Oven itself, the audience over-indexes on Bakery (4.55×), Satire (5.05×), Fachhochschule (7.45×), and Casino (5.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.