Oven Audience in United Kingdom
Oven has an estimated audience of 11,041,545 people in United Kingdom. 66.2% are female, 33.8% are male, average age 46.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Refrigerator, Bakery, Home Bargains, Vegetable, Kitchenware.
The average Oven fan in United Kingdom is 46.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Refrigerator, Bakery, Home Bargains, with strongest over-indexing on Refrigerator (2.42× the country average). Demographically, the Oven audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Oven fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 46.7 |
| Estimated audience size | 11,041,545 |
Audience persona
The typical Oven fan in United Kingdom is more female, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,281,159 | 1.02× |
| South East | 1,350,353 | 0.91× |
| Yorkshire and the Humber | 1,216,400 | 1.37× |
| East of England | 1,197,746 | 1.19× |
| Scotland | 925,654 | 0.93× |
| South West | 765,337 | 0.84× |
| Wales | 700,072 | 1.11× |
| East Midlands | 652,537 | 0.84× |
| West Midlands | 617,298 | 1.3× |
| North West | 531,130 | 0.45× |
| North East | 469,752 | 1.09× |
| Northern Ireland | 318,092 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Refrigerator | 2.42× | Home & Garden |
| Bakery | 2.5× | Food & Beverages |
| Home Bargains | 1.7× | Shopping |
| Vegetable | 1.82× | Food & Beverages |
| Kitchenware | 2.37× | Home & Garden |
| Weddings | 1.54× | Kids & Family |
| IKEA | 1.57× | Home & Garden |
| Hobby | 1.5× | Home & Garden |
| Real property | 2.51× | Home & Garden |
| Home Appliances | 1.67× | Home & Garden |
| Dishwasher | 3.88× | Home & Garden |
| Local food | 1.81× | Food & Beverages |
| Renovation | 1.53× | Home & Garden |
| Organic food | 1.59× | Food & Beverages |
| Purchase discount | 2.82× | Shopping |
| TripAdvisor | 1.53× | Travel & Leisure |
| Luxury yacht | 2.3× | Travel & Leisure |
| Expensive Taste | 1.87× | Business & Career |
| Garden centre | 1.91× | Home & Garden |
| Mobile home | 1.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.47 |
| Indulgence | JOY | 1.37 |
| DIY Mentality | THRILL | 1.3 |
| Quality Awareness | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
See Oven audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Oven have in United Kingdom?
Oven has an estimated audience of 11,041,545 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Oven fans?
66.2% of Oven fans are female, 33.8% are male, with an average age of 46.7 years.
Which brands do Oven fans like most?
Oven fans show strongest brand affinity for Refrigerator (2.42×), Bakery (2.5×), and Home Bargains (1.7×) over the country average.
Where do Oven fans live in United Kingdom?
Oven fans in United Kingdom are most concentrated in England (reach 8,281,159), South East (reach 1,350,353), and Yorkshire and the Humber (reach 1,216,400). These three regions account for the largest share of the active audience.
What other brands do Oven fans also like?
Beyond Oven itself, the audience over-indexes on Bakery (2.5×), Home Bargains (1.7×), Vegetable (1.82×), and Kitchenware (2.37×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.