A data profile of the people who buy, follow and care about Oven in United Kingdom — modelled from more than twelve digital signal sources. Oven has an estimated audience of 11,041,545 people in United Kingdom.
The average Oven fan in United Kingdom is 46.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Refrigerator, Bakery, Kitchen, with strongest over-indexing on Refrigerator (3.03× the country average).
Demographically, the Oven audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Oven fan in United Kingdom is more female, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Oven profile in United Kingdom.
66.2% are female, 33.8% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 46.7 |
| Estimated audience size | 11,041,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Oven audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
Where the Oven audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.36× | |
| 02 | West Midlands | ~600K | 1.30× | |
| 03 | East of England | ~1M | 1.18× | |
| 04 | Wales | ~700K | 1.11× | |
| 05 | North East | ~500K | 1.09× | |
| 06 | England | ~8.5M | 1.02× | |
| 07 | Northern Ireland | ~300K | 0.94× | |
| 08 | Scotland | ~900K | 0.93× | |
| 09 | South East | ~1.5M | 0.91× | |
| 10 | South West | ~800K | 0.85× | |
| 11 | East Midlands | ~700K | 0.85× | |
| 12 | North West | ~600K | 0.49× |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 3.03× | ||
| 02 | Bakery | Food & Beverages | 2.91× | ||
| 03 | Hot tub | Home & Garden | 2.34× | ||
| 04 | Microwave oven | Home & Garden | 2.34× | ||
| 05 | Esso | Cars & Mobility | 2.33× | ||
| 06 | Mobile home | Cars & Mobility | 2.26× | ||
| 07 | Wikipedia | Internet & Social Media | 2.16× | ||
| 08 | Volunteering | Politics & Society | 1.89× | ||
| 09 | Local food | Food & Beverages | 1.89× | ||
| 10 | Hobby | Home & Garden | 1.85× | ||
| 11 | Organic food | Food & Beverages | 1.82× | ||
| 12 | Aldi | Shopping | 1.76× | ||
| 13 | Distilled beverage | Food & Beverages | 1.71× | ||
| 14 | Kitchen | Home & Garden | 1.68× | ||
| 15 | Home Appliances | Home & Garden | 1.63× | ||
| 16 | William Hill (bookmaker) | Games | 1.63× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Vegetable | Food & Beverages | 1.60× | ||
| 19 | IKEA | Home & Garden | 1.57× | ||
| 20 | Renovation | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Early Adopter Mentality | POWER | 0.95× |
Oven has an estimated audience of 11,041,545 people in United Kingdom, concentrated in England and South East.
66.2% of Oven fans are female, 33.8% are male, with an average age of 46.7 years.
Oven fans show strongest brand affinity for Refrigerator (3.03×), Bakery (2.91×), and Kitchen (1.68×) over the country average.
Oven fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Oven itself, the audience over-indexes on Bakery (2.91×), Kitchen (1.68×), Hobby (1.85×), and Aldi (1.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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