Oven Audience in Italy
Oven has an estimated audience of 8,566,244 people in Italy. 63.3% are female, 36.7% are male, average age 45.6. Top brand affinities: Instant messaging, General practitioner, Kitchenware, Dentistry, Slovenia.
Top brand affinities include Instant messaging, General practitioner, Kitchenware, with strongest over-indexing on Instant messaging (2.96× the country average). Demographically, the Oven audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Oven fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 45.6 |
| Estimated audience size | 8,566,244 |
Audience persona
The typical Oven fan in Italy is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.96× | Internet & Social Media |
| General practitioner | 3.59× | Health |
| Kitchenware | 3.43× | Home & Garden |
| Dentistry | 3.66× | Business & Career |
| Slovenia | 2.61× | Travel & Leisure |
| University | 2.29× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Rose | 3.79× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Doctor of Medicine | 2.91× | Business & Career |
| Organic food | 1.5× | Food & Beverages |
| Local food | 1.67× | Food & Beverages |
| Borsa Italiana | 1.54× | Business & Career |
| Google Maps | 1.6× | Internet & Social Media |
| Milk | 1.72× | Food & Beverages |
| Enoteca | 2.68× | Food & Beverages |
| Indeed.com | 1.83× | Business & Career |
| Voucher | 2.24× | Shopping |
| Bakery | 2.02× | Food & Beverages |
| Web application | 2.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.11 |
| Quality Awareness | PREMIUM | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
| Indulgence | JOY | 1.07 |
| Pet Ownership | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
See Oven audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.