A data profile of the people who buy, follow and care about Oven in Italy — modelled from more than twelve digital signal sources. Oven has an estimated audience of 8,566,244 people in Italy.
Oven has an estimated audience of 8,566,244 people in Italy. 63.3% are female, 36.7% are male, average age 45.6. Top brand affinities: Kitchenware, WhatsApp, Wikipedia, Personal finance, Bakery.
Top brand affinities include Kitchenware, WhatsApp, Wikipedia, with strongest over-indexing on Kitchenware (4.28× the country average).
Demographically, the Oven audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Oven fan in Italy is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Oven profile in Italy.
63.3% are female, 36.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 45.6 |
| Estimated audience size | 8,566,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Oven audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 4.28× | ||
| 02 | Microwave oven | Home & Garden | 3.63× | ||
| 03 | Air conditioning | Technology & Electronics | 2.80× | ||
| 04 | HVAC | Home & Garden | 2.62× | ||
| 05 | Wikipedia | Internet & Social Media | 2.58× | ||
| 06 | Bakery | Food & Beverages | 2.57× | ||
| 07 | Champagne | Food & Beverages | 2.16× | ||
| 08 | Mediaset | Technology & Electronics | 1.97× | ||
| 09 | Milk | Food & Beverages | 1.95× | ||
| 10 | Slovenia | Travel & Leisure | 1.78× | ||
| 11 | Coop | Food & Beverages | 1.75× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | Volunteering | Politics & Society | 1.67× | ||
| 14 | Instant messaging | Internet & Social Media | 1.65× | ||
| 15 | Local food | Food & Beverages | 1.62× | ||
| 16 | Singer-songwriter | Music & Radio | 1.60× | ||
| 17 | Borsa Italiana | Business & Career | 1.59× | ||
| 18 | Organic food | Food & Beverages | 1.55× | ||
| 19 | Personal finance | Business & Career | 1.51× | ||
| 20 | Meat | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Community Orientation | OPEN | 1.35× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Extroversion | THRILL | 0.89× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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