Oven Audience in United States

Oven logo

Oven has an estimated audience of 45,282,717 people in United States. 64.7% are female, 35.3% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Jeep Grand Cherokee.

The average Oven fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (42.86× the country average). Demographically, the Oven audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Oven fans

Demographic split for Oven audience in United States
MetricValue
Female64.7%
Male35.3%
Average age44.9
Estimated audience size45,282,717

Audience persona

The typical Oven fan in United States is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Oven in United States
RegionReachAffinity
California5,540,5221.11×
Texas4,396,8071.13×
Florida3,429,5441.12×
New York3,057,6031.21×
Illinois1,679,3211.11×
Pennsylvania1,644,1031.08×
Georgia1,480,8861.06×
North Carolina1,470,2341.08×
Ohio1,441,6011.03×
New Jersey1,292,1811.12×
Michigan1,286,1751.09×
Virginia1,157,2011.05×
Washington1,057,8421.16×
Tennessee1,027,2631.13×
Indiana910,5121.1×
Massachusetts873,2840.98×
Arizona812,7060.88×
Missouri753,7971.03×
Maryland736,0660.95×
Alabama669,2841.06×
South Carolina666,2080.98×
Minnesota649,7201×
Wisconsin649,0890.95×
Colorado614,3860.86×
Louisiana596,8911.02×
Kentucky580,5901.02×
Oklahoma549,7921.09×
Oregon489,6140.94×
Arkansas447,5811.2×
Connecticut446,4780.98×
Mississippi423,5891.14×
Utah409,3191.01×
Iowa393,5171.05×
Kansas388,5761.09×
Nevada373,8660.85×
Nebraska285,5651.26×
Idaho235,3421.04×
West Virginia200,2780.95×
Hawaii194,4361×
New Mexico187,1140.82×
New Hampshire151,9250.85×
Maine148,2980.91×
Rhode Island113,8200.79×
Washington, District of Columbia112,8480.83×
Delaware110,2350.88×
Montana108,3160.86×
North Dakota91,2510.98×
South Dakota89,1690.85×
Alaska73,4940.76×
Vermont61,3640.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oven audience
BrandAffinityCategory
Kia Sportage42.86×Cars & Mobility
Honda HR-V28.57×Cars & Mobility
MSN4.09×News
Pre-school playgroup31.93×Kids & Family
Jeep Grand Cherokee7.86×Cars & Mobility
Staples (Canada)3.58×Business & Career
Great Clips3.83×Beauty & Wellness
Hobby Lobby2.25×Home & Garden
Google Flights2.89×Travel & Leisure
Aldi1.93×Shopping
Bakery2.45×Food & Beverages
Kitchenware2.62×Home & Garden
Real property2.52×Home & Garden
Countertop2.84×Home & Garden
Best Buy1.83×Shopping
Houston Astros3.85×Sports
Catherine O'Hara3.04×Movies & TV
Nordstrom rack2.13×Fashion & Accessoires
Kitchen1.51×Home & Garden
Livemusic2.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oven audience
TraitClusterScore
Design AffinityPREMIUM1.28
Healthy LifestyleBALANCE1.27
IndulgenceJOY1.26
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.23
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Oven
CountryShare
United States24.8%
United Kingdom6.0%
Italy4.7%

See Oven audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Oven have in United States?

Oven has an estimated audience of 45,282,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Oven fans?

64.7% of Oven fans are female, 35.3% are male, with an average age of 44.9 years.

Which brands do Oven fans like most?

Oven fans show strongest brand affinity for Kia Sportage (42.86×), Honda HR-V (28.57×), and MSN (4.09×) over the country average.

Where do Oven fans live in United States?

Oven fans in United States are most concentrated in California (reach 5,540,522), Texas (reach 4,396,807), and Florida (reach 3,429,544). These three regions account for the largest share of the active audience.

What other brands do Oven fans also like?

Beyond Oven itself, the audience over-indexes on Honda HR-V (28.57×), MSN (4.09×), Pre-school playgroup (31.93×), and Jeep Grand Cherokee (7.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.