Local food Audience in Italy
Local food has an estimated audience of 12,243,436 people in Italy. 56.9% are female, 43.1% are male, average age 44.7. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Consumer electronics, Vegetarian cuisine, Woman, Cooking show, Cookbook.
The average Local food fan in Italy is 44.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Consumer electronics, Vegetarian cuisine, Woman, with strongest over-indexing on Consumer electronics (1.51× the country average). Demographically, the Local food audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Local food fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 44.7 |
| Estimated audience size | 12,243,436 |
Audience persona
The typical Local food fan in Italy is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Consumer electronics.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,277,306 | 0.59× |
| Lazio | 750,909 | 0.5× |
| Sicilia | 664,800 | 0.63× |
| Veneto | 592,061 | 0.61× |
| Puglia | 553,687 | 0.66× |
| Tuscany | 521,641 | 0.64× |
| Campania | 506,498 | 0.37× |
| Piedmont | 455,752 | 0.5× |
| Calabria | 446,381 | 1.19× |
| Sardinia | 421,810 | 1.23× |
| Basilicata | 398,803 | 3.57× |
| Abruzzo | 358,466 | 1.33× |
| Liguria | 343,901 | 1× |
| Emilia-Romagna | 330,283 | 0.33× |
| Friuli-Venezia Giulia | 324,054 | 1.4× |
| Marche | 323,248 | 1.06× |
| Trentino-Alto Adige/Südtirol | 321,688 | 1.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer electronics | 1.51× | Technology & Electronics |
| Vegetarian cuisine | 2.96× | Food & Beverages |
| Woman | 1.6× | Kids & Family |
| Cooking show | 2.93× | Food & Beverages |
| Cookbook | 2.54× | Food & Beverages |
| Zadar | 2.1× | Travel & Leisure |
| Brunch | 3.43× | Food & Beverages |
| Foodie | 2.57× | Food & Beverages |
| Fast casual restaurants | 2.7× | Food & Beverages |
| Foodservice | 2.25× | Food & Beverages |
| Organic food | 1.72× | Food & Beverages |
| Men's clothing | 1.62× | Fashion & Accessoires |
| Mediterranean cuisine | 2.04× | Food & Beverages |
| Primark | 1.88× | Shopping |
| Culinary art | 2.06× | Arts & Culture |
| Confectionery | 1.72× | Food & Beverages |
| Dinner | 1.88× | Food & Beverages |
| Diners | 1.89× | Food & Beverages |
| Natural skin care | 2.35× | Beauty & Wellness |
| Kitchen | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.97 |
| DIY Mentality | THRILL | 1.53 |
| Travelling | THRILL | 1.47 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Luxury Orientation | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
See Local food audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Local food have in Italy?
Local food has an estimated audience of 12,243,436 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Local food fans?
56.9% of Local food fans are female, 43.1% are male, with an average age of 44.7 years.
Which brands do Local food fans like most?
Local food fans show strongest brand affinity for Consumer electronics (1.51×), Vegetarian cuisine (2.96×), and Woman (1.6×) over the country average.
Where do Local food fans live in Italy?
Local food fans in Italy are most concentrated in Lombardy (reach 1,277,306), Lazio (reach 750,909), and Sicilia (reach 664,800). These three regions account for the largest share of the active audience.
What other brands do Local food fans also like?
Beyond Local food itself, the audience over-indexes on Vegetarian cuisine (2.96×), Woman (1.6×), Cooking show (2.93×), and Cookbook (2.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.