A data profile of the people who buy, follow and care about Foodservice in Italy — modelled from more than twelve digital signal sources. Foodservice has an estimated audience of 9,380,626 people in Italy.
Foodservice has an estimated audience of 9,380,626 people in Italy. 54.5% are female, 45.5% are male, average age 44.4. Top brand affinities: Wikipedia, Champagne, Fast food restaurants, Fast casual restaurants, Local food.
Top brand affinities include Wikipedia, Champagne, Fast food restaurants, with strongest over-indexing on Wikipedia (3.03× the country average).
Demographically, the Foodservice audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Foodservice fan in Italy is balanced, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Foodservice profile in Italy.
54.5% are female, 45.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.4 |
| Estimated audience size | 9,380,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Foodservice audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 10.5% |
| Japan | 9.2% |
The strongest cross-interests of the Foodservice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast food restaurants | Food & Beverages | 3.30× | ||
| 02 | Champagne | Food & Beverages | 3.16× | ||
| 03 | Fast casual restaurants | Food & Beverages | 3.09× | ||
| 04 | Wikipedia | Internet & Social Media | 3.03× | ||
| 05 | Wine tasting | Food & Beverages | 2.39× | ||
| 06 | Local food | Food & Beverages | 2.25× | ||
| 07 | Satire | Literature | 2.20× | ||
| 08 | Online food ordering | Food & Beverages | 2.19× | ||
| 09 | Red wine | Food & Beverages | 2.04× | ||
| 10 | Mediaset | Technology & Electronics | 1.96× | ||
| 11 | Milk | Food & Beverages | 1.91× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.75× | ||
| 13 | Gourmet Foods | Food & Beverages | 1.74× | ||
| 14 | Coop | Food & Beverages | 1.64× | ||
| 15 | Mediterranean cuisine | Food & Beverages | 1.61× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Volunteering | Politics & Society | 1.56× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Singer-songwriter | Music & Radio | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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