Foodservice Audience in Italy
Foodservice has an estimated audience of 9,380,626 people in Italy. 54.5% are female, 45.5% are male, average age 44.4. Top brand affinities: Progressive rock, Horoscope, Local food, Instant messaging, Fast food restaurants.
Top brand affinities include Progressive rock, Horoscope, Local food, with strongest over-indexing on Progressive rock (5.26× the country average). Demographically, the Foodservice audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: Food & Beverages · Type: Topic
Demographics of Foodservice fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.4 |
| Estimated audience size | 9,380,626 |
Audience persona
The typical Foodservice fan in Italy is balanced, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.26× | Music & Radio |
| Horoscope | 6.32× | Health |
| Local food | 2.7× | Food & Beverages |
| Instant messaging | 2.59× | Internet & Social Media |
| Fast food restaurants | 3.16× | Food & Beverages |
| Gazebo | 6.46× | Home & Garden |
| Pillow | 4.22× | Home & Garden |
| Wine tasting | 2.21× | Food & Beverages |
| Do it yourself (DIY) | 1.67× | Home & Garden |
| Expert (company) | 2.86× | Shopping |
| Slovenia | 2.23× | Travel & Leisure |
| Bars | 1.58× | Travel & Leisure |
| Fast casual restaurants | 2.58× | Food & Beverages |
| Pastry | 1.65× | Food & Beverages |
| Mediterranean cuisine | 2.11× | Food & Beverages |
| Milk | 1.9× | Food & Beverages |
| Meat | 1.75× | Food & Beverages |
| Organic food | 1.57× | Food & Beverages |
| Summer vacation | 2.17× | Travel & Leisure |
| Seafood | 1.9× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Risk Appetite | THRILL | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Travelling | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 10.5% |
| Japan | 9.2% |
See Foodservice audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.