A data profile of the people who buy, follow and care about Online food ordering in Italy — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 4,964,958 people in Italy.
The average Online food ordering fan in Italy is 40.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Deliveroo, Apple Pay, Just Eat, with strongest over-indexing on Deliveroo (25.49× the country average).
Demographically, the Online food ordering audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Online food ordering fan in Italy is balanced, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Deliveroo.
The key figures that characterise the Online food ordering profile in Italy.
54.9% are female, 45.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.4 |
| Estimated audience size | 4,964,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Online food ordering audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
Where the Online food ordering audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.05× | |
| 02 | Tuscany | ~300K | 1.04× | |
| 03 | Veneto | ~400K | 1.01× | |
| 04 | Emilia-Romagna | ~400K | 1.00× | |
| 05 | Lazio | ~600K | 0.97× | |
| 06 | Lombardy | ~800K | 0.93× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deliveroo | Food & Beverages | 25.49× | ||
| 02 | Ubereats | Food & Beverages | 14.20× | ||
| 03 | Apple Pay | Technology & Electronics | 7.69× | ||
| 04 | Uber | Cars & Mobility | 6.28× | ||
| 05 | Carsharing | Cars & Mobility | 5.57× | ||
| 06 | Just Eat | Food & Beverages | 4.50× | ||
| 07 | Pizza delivery | Food & Beverages | 3.15× | ||
| 08 | Wine & Spirits | Food & Beverages | 2.71× | ||
| 09 | Street food | Food & Beverages | 2.41× | ||
| 10 | Red wine | Food & Beverages | 2.37× | ||
| 11 | Foodservice | Food & Beverages | 2.19× | ||
| 12 | Twitch | Games | 2.19× | ||
| 13 | Culinary art | Arts & Culture | 2.17× | ||
| 14 | Organic product | Food & Beverages | 2.06× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.96× | ||
| 16 | Local food | Food & Beverages | 1.82× | ||
| 17 | Burger King | Food & Beverages | 1.76× | ||
| 18 | TikTok | Internet & Social Media | 1.66× | ||
| 19 | Diners | Food & Beverages | 1.61× | ||
| 20 | Mobile game | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.83× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× |
Online food ordering has an estimated audience of 4,964,958 people in Italy, concentrated in Lombardy and Lazio.
54.9% of Online food ordering fans are female, 45.1% are male, with an average age of 40.4 years.
Online food ordering fans show strongest brand affinity for Deliveroo (25.49×), Apple Pay (7.69×), and Just Eat (4.5×) over the country average.
Online food ordering fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Apple Pay (7.69×), Just Eat (4.5×), TikTok (1.66×), and Uber (6.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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