Rascasse Audience Intelligence

Online food ordering Audience in United States

A data profile of the people who buy, follow and care about Online food ordering in United States — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 19,475,950 people in United States.

#1168among Topic in United States#146in Food & Beverages

The average Online food ordering fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include O'Reilly Auto Parts, Take-out, Delivery order, with strongest over-indexing on O'Reilly Auto Parts (4.92× the country average).

Demographically, the Online food ordering audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online food ordering fan in United States is balanced, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online food ordering profile in United States.

Audience size
19.5M
in United States
Gender
54.7%♀
45.3% male
Age
36.9
average years
Country rank
#1699
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online food ordering fans

54.7% are female, 45.3% are male, average age 36.9.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Online food ordering audience in United States
MetricValue
Female54.7%
Male45.3%
Average age36.9
Estimated audience size19,475,950
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Online food ordering audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Online food ordering audience comes from United States.

Worldwide audience distribution share by country for Online food ordering
CountryShare
United States14.7%
Japan7.7%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online food ordering audience in United States is strongest.

Fig. 05

Top regions by affinity

Online food ordering fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.16×
02North Carolina~700K1.15×
03Alaska~50K1.15×
04North Dakota~50K1.15×
05Kansas~200K1.13×
06South Dakota~50K1.11×
07New York~1M1.10×
08Georgia~700K1.10×
09Montana~60K1.08×
10Colorado~300K1.06×
11Massachusetts~400K1.05×
12Oklahoma~200K1.04×
13Kentucky~300K1.03×
14Arkansas~200K1.03×
15Wisconsin~300K1.02×
16Delaware~50K1.02×
17Illinois~700K1.01×
18Louisiana~300K1.01×
19New Mexico~100K1.01×
20New Hampshire~80K1.01×
21Nebraska~100K1.00×
22Hawaii~80K1.00×
23Rhode Island~60K1.00×
24West Virginia~90K0.99×
25Pennsylvania~600K0.98×
26Indiana~300K0.98×
27Mississippi~200K0.98×
28Maine~70K0.97×
29Michigan~500K0.96×
30Maryland~300K0.96×
31South Carolina~300K0.96×
32Idaho~90K0.96×
33Washington, District of Columbia~60K0.96×
34Iowa~200K0.95×
35Missouri~300K0.94×
36Alabama~300K0.94×
37Oregon~200K0.94×
38Virginia~400K0.93×
39Washington~400K0.93×
40Tennessee~400K0.93×
41Ohio~600K0.92×
42Nevada~200K0.92×
43Texas~1.5M0.89×
44Arizona~400K0.89×
45Connecticut~200K0.88×
46Utah~200K0.88×
47New Jersey~400K0.87×
48Minnesota~200K0.87×
49California~1.5M0.80×
50Florida~1M0.74×
Fig. 06

Affinity by region

Affinity by region — Online food ordering, United States
0.74×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online food ordering audience
#·InterestCategoryAffinity×
01Blue ApronShopping13.14×
02Delivery orderFood & Beverages8.00×
03Fifth Third BankBusiness & Career5.58×
04GrubHubFood & Beverages5.12×
05O'Reilly Auto PartsCars & Mobility4.92×
06Red wineFood & Beverages4.91×
07Initial public offeringBusiness & Career4.27×
08Take-outFood & Beverages3.84×
09Local foodFood & Beverages3.05×
10Trader Joe'sShopping2.67×
11Organic farmingFood & Beverages2.59×
12In-N-Out BurgerFood & Beverages2.28×
13Culinary artArts & Culture2.22×
14AutoZoneCars & Mobility2.19×
15OvenHome & Garden2.14×
16Whole Foods MarketShopping2.01×
17Dollar TreeShopping2.01×
18Hobby LobbyHome & Garden1.85×
19Old NavyFashion & Accessoires1.85×
20AldiShopping1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online food ordering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online food ordering audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Design AffinityPREMIUM1.86×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online food ordering audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.87×
Price SensitivityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online food ordering have in United States?

Online food ordering has an estimated audience of 19,475,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online food ordering fans?

54.7% of Online food ordering fans are female, 45.3% are male, with an average age of 36.9 years.

03

Which brands do Online food ordering fans like most?

Online food ordering fans show strongest brand affinity for O'Reilly Auto Parts (4.92×), Take-out (3.84×), and Delivery order (8×) over the country average.

04

Where do Online food ordering fans live in United States?

Online food ordering fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Online food ordering fans also like?

Beyond Online food ordering itself, the audience over-indexes on Take-out (3.84×), Delivery order (8×), Trader Joe's (2.67×), and Initial public offering (4.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Online food ordering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →