Online food ordering Audience in United States

Online food ordering logo

Online food ordering has an estimated audience of 19,475,950 people in United States. 54.7% are female, 45.3% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Take-out, O'Reilly Auto Parts, Delivery order, Initial public offering, Local food.

The average Online food ordering fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Take-out, O'Reilly Auto Parts, Delivery order, with strongest over-indexing on Take-out (3.84× the country average). Demographically, the Online food ordering audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Online food ordering fans

Demographic split for Online food ordering audience in United States
MetricValue
Female54.7%
Male45.3%
Average age36.9
Estimated audience size19,475,950

Audience persona

The typical Online food ordering fan in United States is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Take-out.

Top regions in United States

Top regions ranked by reach for Online food ordering in United States
RegionReachAffinity
California1,862,1990.87×
Texas1,673,4171×
New York1,394,2701.28×
Florida949,7590.72×
North Carolina787,6651.34×
Georgia768,8761.28×
Illinois753,9911.16×
Pennsylvania718,1731.1×
Ohio544,7700.91×
Michigan514,4231.01×
Virginia476,7791.01×
Massachusetts457,9301.19×
New Jersey447,8850.9×
Washington391,1401×
Indiana383,2081.08×
Colorado376,7821.23×
Tennessee361,3900.93×
Arizona359,1850.9×
Maryland341,6691.02×
Wisconsin323,6551.1×
Missouri302,7590.96×
South Carolina279,4530.95×
Kentucky275,0831.13×
Louisiana266,4581.06×
Oklahoma256,5391.19×
Alabama237,0880.87×
Minnesota228,5840.82×
Kansas215,0761.4×
Oregon212,6460.95×
Nevada168,8240.9×
Arkansas168,3551.05×
Connecticut146,5530.75×
Iowa140,3750.87×
Mississippi136,6220.85×
Utah128,5390.74×
New Mexico102,2071.05×
Nebraska99,8081.02×
West Virginia76,4040.84×
Idaho73,9150.76×
Hawaii73,8190.88×
New Hampshire62,9540.82×
Montana60,1361.11×
Alaska50,8301.22×
Delaware49,2540.92×
Washington, District of Columbia46,7940.8×
Rhode Island46,3160.75×
Maine46,2880.66×
Vermont42,7071.25×
North Dakota42,5851.06×
Wyoming41,2041.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online food ordering audience
BrandAffinityCategory
Take-out3.84×Food & Beverages
O'Reilly Auto Parts4.92×Cars & Mobility
Delivery order8×Food & Beverages
Initial public offering4.27×Business & Career
Local food3.05×Food & Beverages
AutoZone2.19×Cars & Mobility
Blue Apron13.14×Shopping
Red wine4.91×Food & Beverages
Whole Foods Market2.01×Shopping
GrubHub5.12×Food & Beverages
Dollar Tree2.01×Shopping
Culinary art2.22×Arts & Culture
In-N-Out Burger2.28×Food & Beverages
Hobby Lobby1.85×Home & Garden
Old Navy1.85×Fashion & Accessoires
Fifth Third Bank5.58×Business & Career
Oven2.14×Home & Garden
Organic farming2.59×Food & Beverages
Aldi1.76×Shopping
Italian cuisine2.14×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online food ordering audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Early Adopter MentalityPOWER1.61
Design AffinityPREMIUM1.6
IndulgenceJOY1.58
Urban LifestyleOPEN1.52
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Online food ordering
CountryShare
United States14.7%
Japan7.7%
India7.2%

See Online food ordering audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Online food ordering have in United States?

Online food ordering has an estimated audience of 19,475,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Online food ordering fans?

54.7% of Online food ordering fans are female, 45.3% are male, with an average age of 36.9 years.

Which brands do Online food ordering fans like most?

Online food ordering fans show strongest brand affinity for Take-out (3.84×), O'Reilly Auto Parts (4.92×), and Delivery order (8×) over the country average.

Where do Online food ordering fans live in United States?

Online food ordering fans in United States are most concentrated in California (reach 1,862,199), Texas (reach 1,673,417), and New York (reach 1,394,270). These three regions account for the largest share of the active audience.

What other brands do Online food ordering fans also like?

Beyond Online food ordering itself, the audience over-indexes on O'Reilly Auto Parts (4.92×), Delivery order (8×), Initial public offering (4.27×), and Local food (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.