Rascasse Audience Intelligence

Blue Apron Target Market in United States

A data profile of the people who buy, follow and care about Blue Apron in United States — modelled from more than twelve digital signal sources. Blue Apron has an estimated audience of 1,601,903 people in United States.

#43among Supermarket in United States#1749among Brand in United States#291in Shopping

The average Blue Apron fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include National Air and Space Museum, Frank Zane, Stay-at-home parent, with strongest over-indexing on National Air and Space Museum (78.07× the country average).

Demographically, the Blue Apron audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Apron fan in United States is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for National Air and Space Museum.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Apron profile in United States.

Audience size
1.6M
in United States
Gender
72.0%♀
28.0% male
Age
38.1
average years
Country rank
#16893
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blue Apron

72.0% are female, 28.0% are male, average age 38.1.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Blue Apron audience in United States
MetricValue
Female72.0%
Male28.0%
Average age38.1
Estimated audience size1,601,903
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Blue Apron audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

83.2%

of the worldwide Blue Apron audience comes from United States.

Worldwide audience distribution share by country for Blue Apron
CountryShare
United States83.2%
Canada2.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Apron audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Apron customers by region in United States
#RegionReachAffinity×
01Vermont~5K1.69×
02New Jersey~60K1.34×
03Colorado~30K1.32×
04New Hampshire~9K1.32×
05Washington, District of Columbia~6K1.28×
06Massachusetts~40K1.26×
07Washington~40K1.25×
08Connecticut~20K1.25×
09Maine~7K1.23×
10Virginia~50K1.18×
11Montana~5K1.18×
12New York~100K1.17×
13Oregon~20K1.16×
14Maryland~30K1.14×
15Pennsylvania~60K1.13×
16Wyoming~3K1.12×
17Rhode Island~6K1.11×
18Utah~20K1.07×
19Idaho~9K1.06×
20California~200K1.05×
21North Carolina~50K1.01×
22Wisconsin~20K0.99×
23Delaware~4K0.99×
24West Virginia~7K0.98×
25Illinois~50K0.97×
26North Dakota~3K0.97×
27Missouri~30K0.96×
28South Dakota~4K0.96×
29South Carolina~20K0.95×
30Minnesota~20K0.95×
31Ohio~50K0.94×
32New Mexico~8K0.94×
33Michigan~40K0.93×
34Arizona~30K0.93×
35Kansas~10K0.92×
36Nebraska~8K0.91×
37Tennessee~30K0.90×
38Arkansas~10K0.89×
39Iowa~10K0.88×
40Indiana~30K0.87×
41Kentucky~20K0.86×
42Florida~90K0.82×
43Oklahoma~10K0.82×
44Nevada~10K0.82×
45Georgia~40K0.81×
46Alabama~20K0.80×
47Louisiana~20K0.79×
48Texas~100K0.74×
49Mississippi~10K0.71×
50Hawaii~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Blue Apron, United States
0.47×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Apron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Apron audience
#·InterestCategoryAffinity×
01Shawn RaySports122.86×
02Frank ZaneSports108.54×
03The PalazzoTravel & Leisure88.32×
04National Air and Space MuseumArts & Culture78.07×
05Riau UniversityBusiness & Career72.66×
06RiauTravel & Leisure64.55×
07PekanbaruTravel & Leisure58.93×
08Smart & FinalShopping37.11×
09Stay-at-home parentKids & Family28.06×
10Stater Bros.Shopping24.71×
11Thrive MarketFood & Beverages11.83×
12The OutsidersMovies & TV11.80×
13Melissa RauchMovies & TV11.69×
14RalphsShopping7.60×
15Healthy foodHealth5.95×
16Target CorporationShopping2.90×
17Trader Joe'sShopping2.72×
18Harry PotterMovies & TV2.57×
19AnimalPets & Animals2.40×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Apron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Apron audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.92×
Design AffinityPREMIUM1.86×
Healthy LifestyleBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Apron audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Convenience OrientationPREMIUM0.74×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blue Apron's target market in United States?

Blue Apron's target market in United States covers an estimated 1,601,903 people, concentrated in California and New York.

02

What is the gender split and age of Blue Apron customers?

72.0% of the Blue Apron audience are female, 28.0% are male, with an average age of 38.1 years.

03

Which brands do Blue Apron fans like most?

Blue Apron fans show strongest brand affinity for National Air and Space Museum (78.07×), Frank Zane (108.54×), and Stay-at-home parent (28.06×) over the country average.

04

Where do Blue Apron fans live in United States?

Blue Apron fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Apron fans also like?

Beyond Blue Apron itself, the audience over-indexes on Frank Zane (108.54×), Stay-at-home parent (28.06×), Smart & Final (37.11×), and The Palazzo (88.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Blue Apron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Apron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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