Blue Apron Audience in United States

Blue Apron logo

Blue Apron has an estimated audience of 1,643,007 people in United States. 72.0% are female, 28.0% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: National Air and Space Museum, Smart & Final, Frank Zane, Stay-at-home parent, The Palazzo.

The average Blue Apron fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include National Air and Space Museum, Smart & Final, Frank Zane, with strongest over-indexing on National Air and Space Museum (78.07× the country average). Demographically, the Blue Apron audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Blue Apron fans

Demographic split for Blue Apron audience in United States
MetricValue
Female72.0%
Male28.0%
Average age38.1
Estimated audience size1,643,007

Audience persona

The typical Blue Apron fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for National Air and Space Museum.

Top regions in United States

Top regions ranked by reach for Blue Apron in United States
RegionReachAffinity
California204,6961.13×
New York118,1881.29×
Texas113,7740.81×
Florida93,4700.84×
Pennsylvania62,6571.13×
New Jersey57,5941.38×
Illinois56,0501.02×
North Carolina51,4091.04×
Virginia49,7821.24×
Ohio48,8520.97×
Washington43,6631.32×
Massachusetts43,2901.34×
Georgia41,6360.82×
Michigan39,9810.93×
Colorado36,6351.41×
Maryland33,3411.18×
Arizona33,0340.98×
Tennessee30,5430.93×
Missouri25,9120.98×
Indiana24,7270.82×
South Carolina23,8170.96×
Wisconsin23,7210.96×
Minnesota23,3760.99×
Oregon22,1141.17×
Connecticut20,5661.25×
Alabama18,2730.8×
Utah17,8231.21×
Kentucky17,0870.83×
Louisiana15,5950.74×
Oklahoma14,3720.79×
Nevada13,1980.83×
Kansas11,6760.9×
Iowa11,1930.83×
Arkansas11,0920.82×
Idaho8,5801.04×
New Hampshire8,4931.31×
Mississippi8,2300.61×
New Mexico7,5020.91×
Maine7,0501.2×
Nebraska6,9100.84×
West Virginia6,7250.88×
Washington, District of Columbia6,6871.35×
Rhode Island5,4711.05×
Montana5,2891.16×
Vermont4,7581.65×
Delaware4,1070.91×
South Dakota3,0880.81×
North Dakota3,0750.91×
Wyoming2,5761.06×
Hawaii2,2640.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Apron audience
BrandAffinityCategory
National Air and Space Museum78.07×Arts & Culture
Smart & Final37.11×Shopping
Frank Zane108.54×Sports
Stay-at-home parent28.06×Kids & Family
The Palazzo88.32×Travel & Leisure
Shawn Ray122.86×Sports
Stater Bros.24.71×Shopping
Target Corporation2.9×Shopping
The Outsiders11.8×Movies & TV
Riau64.55×Travel & Leisure
Healthy food5.95×Health
Animal2.4×Pets & Animals
Thrive Market11.83×Food & Beverages
Harry Potter2.57×Movies & TV
Riau University72.66×Business & Career
Ralphs7.6×Shopping
Pekanbaru58.93×Travel & Leisure
Food1.65×Food & Beverages
Food and drink1.51×Food & Beverages
Calum von Moger68.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Apron audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Design AffinityPREMIUM1.55
IndulgenceJOY1.49
Family OrientationCONSERVATISM1.47
SustainabilityBALANCE1.33
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Blue Apron
CountryShare
United States85.7%
Canada2.8%
United Kingdom2.8%

See Blue Apron audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Blue Apron have in United States?

Blue Apron has an estimated audience of 1,643,007 people in United States, concentrated in California and New York.

What is the gender split and age of Blue Apron fans?

72.0% of Blue Apron fans are female, 28.0% are male, with an average age of 38.1 years.

Which brands do Blue Apron fans like most?

Blue Apron fans show strongest brand affinity for National Air and Space Museum (78.07×), Smart & Final (37.11×), and Frank Zane (108.54×) over the country average.

Where do Blue Apron fans live in United States?

Blue Apron fans in United States are most concentrated in California (reach 204,696), New York (reach 118,188), and Texas (reach 113,774). These three regions account for the largest share of the active audience.

What other brands do Blue Apron fans also like?

Beyond Blue Apron itself, the audience over-indexes on Smart & Final (37.11×), Frank Zane (108.54×), Stay-at-home parent (28.06×), and The Palazzo (88.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Apron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.