Rascasse Audience Intelligence

Smart & Final Target Market in United States

A data profile of the people who buy, follow and care about Smart & Final in United States — modelled from more than twelve digital signal sources. Smart & Final has an estimated audience of 1,537,789 people in United States.

#1810among Brand in United States#300in Shopping

The average Smart & Final fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Arizona.

Top brand affinities include Outsourcing, Happy New Year (2014 film), Stater Bros., with strongest over-indexing on Outsourcing (63.38× the country average).

Demographically, the Smart & Final audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart & Final fan in United States is balanced, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Outsourcing.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart & Final profile in United States.

Audience size
1.5M
in United States
Gender
53.3%♀
46.7% male
Age
41.2
average years
Country rank
#17422
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smart & Final

53.3% are female, 46.7% are male, average age 41.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Smart & Final audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.2
Estimated audience size1,537,789
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Smart & Final audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Smart & Final audience comes from United States.

Worldwide audience distribution share by country for Smart & Final
CountryShare
United States82.0%
Mexico14.6%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart & Final audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart & Final customers by region in United States
#RegionReachAffinity×
01California~3M26.62×
02Nevada~500K13.00×
03Arizona~500K5.73×
04Alaska~8K0.90×
05South Dakota~8K0.83×
06North Dakota~7K0.83×
07Vermont~6K0.83×
08West Virginia~20K0.82×
09Maine~10K0.82×
10Rhode Island~10K0.82×
11Delaware~9K0.82×
12New Hampshire~10K0.80×
13Montana~9K0.77×
14Mississippi~20K0.75×
15Nebraska~10K0.74×
16Iowa~20K0.66×
17Hawaii~10K0.65×
18Alabama~40K0.63×
19Louisiana~30K0.63×
20Washington, District of Columbia~8K0.63×
21Kentucky~30K0.62×
22Connecticut~20K0.61×
23Arkansas~20K0.60×
24Idaho~10K0.60×
25New Mexico~10K0.60×
26Kansas~20K0.59×
27Oklahoma~20K0.56×
28South Carolina~30K0.54×
29Wisconsin~30K0.53×
30Indiana~40K0.50×
31Oregon~20K0.49×
32Missouri~30K0.48×
33Minnesota~30K0.47×
34Utah~20K0.47×
35Maryland~30K0.46×
36Tennessee~30K0.42×
37Massachusetts~30K0.42×
38Michigan~40K0.41×
39Washington~30K0.37×
40Colorado~20K0.37×
41Pennsylvania~50K0.36×
42New Jersey~40K0.36×
43Ohio~40K0.35×
44North Carolina~40K0.34×
45Virginia~30K0.34×
46Georgia~40K0.32×
47Illinois~40K0.28×
48Texas~80K0.22×
49Florida~60K0.22×
50New York~50K0.21×
Fig. 06

Affinity by region

Affinity by region — Smart & Final, United States
0.21×1.00×26.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart & Final audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart & Final audience
#·InterestCategoryAffinity×
01OutsourcingBusiness & Career63.38×
02Cinema CityMovies & TV57.67×
03honest kitchenPets & Animals31.67×
04Jordan University of Science and TechnologyBusiness & Career28.04×
05Happy New Year (2014 film)Movies & TV27.03×
06Stater Bros.Shopping25.70×
07skittlesFood & Beverages19.95×
08Food 4 LessShopping5.83×
09Food LionShopping4.36×
10RalphsShopping4.15×
11AlbertsonsShopping4.00×
12The OutsidersMovies & TV4.00×
13ShopRite (United States)Food & Beverages3.64×
14SweetgreenFood & Beverages3.46×
15Stop & ShopShopping3.08×
16BPCars & Mobility2.92×
17Circle KShopping2.36×
18MeijerShopping1.94×
19PublixShopping1.55×
20Google FlightsTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart & Final audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart & Final audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.09×
Healthy LifestyleBALANCE0.94×
Urban LifestyleOPEN0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart & Final audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
CreativityOPEN0.63×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smart & Final's target market in United States?

Smart & Final's target market in United States covers an estimated 1,537,789 people, concentrated in California and Nevada.

02

What is the gender split and age of Smart & Final customers?

53.3% of the Smart & Final audience are female, 46.7% are male, with an average age of 41.2 years.

03

Which brands do Smart & Final fans like most?

Smart & Final fans show strongest brand affinity for Outsourcing (63.38×), Happy New Year (2014 film) (27.03×), and Stater Bros. (25.7×) over the country average.

04

Where do Smart & Final fans live in United States?

Smart & Final fans in United States are most concentrated in California (reach ~3M), Nevada (reach ~500K), and Arizona (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Smart & Final fans also like?

Beyond Smart & Final itself, the audience over-indexes on Happy New Year (2014 film) (27.03×), Stater Bros. (25.7×), skittles (19.95×), and Food Lion (4.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Smart & Final audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart & Final. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →