Smart & Final Audience in United States

Smart & Final logo

Smart & Final has an estimated audience of 3,961,092 people in United States. 53.3% are female, 46.7% are male, average age 41.2. Top regions: California, Arizona, Nevada. Top brand affinities: Outsourcing, Happy New Year (2014 film), Stater Bros., skittles, Food Lion.

The average Smart & Final fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Nevada. Top brand affinities include Outsourcing, Happy New Year (2014 film), Stater Bros., with strongest over-indexing on Outsourcing (63.38× the country average). Demographically, the Smart & Final audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Smart & Final fans

Demographic split for Smart & Final audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.2
Estimated audience size3,961,092

Audience persona

The typical Smart & Final fan in United States is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Outsourcing.

Top regions in United States

Top regions ranked by reach for Smart & Final in United States
RegionReachAffinity
California2,970,82026.29×
Arizona463,5975.73×
Nevada459,40811.99×
Texas80,3020.24×
Florida30,3140.11×
Washington27,8800.35×
New York26,5600.12×
Oregon21,9150.48×
Illinois19,1180.14×
Colorado15,3090.25×
Georgia14,4950.12×
Virginia12,4210.13×
Utah12,1230.34×
North Carolina11,8150.1×
Ohio10,7350.09×
New Jersey9,7140.1×
Tennessee9,4480.12×
Pennsylvania9,4080.07×
Michigan8,4260.08×
Idaho7,9100.4×
Missouri7,1240.11×
Massachusetts6,8690.09×
Minnesota6,6660.12×
Oklahoma6,4750.15×
Wisconsin5,9280.1×
Arkansas5,5820.17×
South Carolina5,4910.09×
Indiana5,4620.08×
Maryland5,4300.08×
New Mexico5,1320.26×
Kentucky4,1230.08×
Hawaii4,0440.24×
Alabama3,9910.07×
Kansas3,9000.12×
Louisiana3,7680.07×
Connecticut3,1100.08×
Iowa2,8560.09×
Washington, District of Columbia2,2340.19×
Mississippi2,0460.06×
Nebraska2,0440.1×
Montana1,6790.15×
West Virginia1,4480.08×
Alaska1,4450.17×
New Hampshire1,2920.08×
South Dakota1,2430.14×
North Dakota1,2100.15×
Wyoming1,1710.2×
Rhode Island1,1520.09×
Maine1,1510.08×
Vermont1,1330.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart & Final audience
BrandAffinityCategory
Outsourcing63.38×Business & Career
Happy New Year (2014 film)27.03×Movies & TV
Stater Bros.25.7×Shopping
skittles19.95×Food & Beverages
Food Lion4.36×Shopping
Cinema City57.67×Movies & TV
Albertsons4×Shopping
Ralphs4.15×Shopping
Food 4 Less5.83×Shopping
BP2.92×Cars & Mobility
honest kitchen31.67×Pets & Animals
ShopRite (United States)3.64×Food & Beverages
Circle K2.36×Shopping
Sweetgreen3.46×Food & Beverages
Meijer1.94×Shopping
Publix1.55×Shopping
Jordan University of Science and Technology28.04×Business & Career
Stop & Shop3.08×Shopping
The Outsiders4×Movies & TV
Google Flights1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart & Final audience
TraitClusterScore
IndulgenceJOY1.78
Family OrientationCONSERVATISM1.75
Price SensitivityPREMIUM1.58
Urban LifestyleOPEN1.55
LGBTQ+ IdentityOPEN1.51
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Smart & Final
CountryShare
United States91.9%
Mexico6.0%
China0.5%

See Smart & Final audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Smart & Final have in United States?

Smart & Final has an estimated audience of 3,961,092 people in United States, concentrated in California and Arizona.

What is the gender split and age of Smart & Final fans?

53.3% of Smart & Final fans are female, 46.7% are male, with an average age of 41.2 years.

Which brands do Smart & Final fans like most?

Smart & Final fans show strongest brand affinity for Outsourcing (63.38×), Happy New Year (2014 film) (27.03×), and Stater Bros. (25.7×) over the country average.

Where do Smart & Final fans live in United States?

Smart & Final fans in United States are most concentrated in California (reach 2,970,820), Arizona (reach 463,597), and Nevada (reach 459,408). These three regions account for the largest share of the active audience.

What other brands do Smart & Final fans also like?

Beyond Smart & Final itself, the audience over-indexes on Happy New Year (2014 film) (27.03×), Stater Bros. (25.7×), skittles (19.95×), and Food Lion (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart & Final. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.