Outsourcing Audience in United States
Outsourcing has an estimated audience of 3,125,493 people in United States. 46.9% are female, 53.1% are male, average age 43.5. Top regions: California, Texas, Florida.
The average Outsourcing fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Outsourcing audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Outsourcing fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.5 |
| Estimated audience size | 3,125,493 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 568,287 | 1.65× |
| Texas | 492,890 | 1.83× |
| Florida | 270,738 | 1.28× |
| New York | 269,920 | 1.55× |
| Georgia | 127,186 | 1.32× |
| North Carolina | 119,135 | 1.27× |
| Illinois | 114,991 | 1.1× |
| Arizona | 110,645 | 1.73× |
| Virginia | 102,740 | 1.35× |
| Pennsylvania | 100,885 | 0.96× |
| Ohio | 88,512 | 0.92× |
| New Jersey | 85,268 | 1.07× |
| Washington | 78,711 | 1.26× |
| Michigan | 75,542 | 0.92× |
| Massachusetts | 69,888 | 1.13× |
| Indiana | 59,302 | 1.04× |
| Maryland | 58,784 | 1.09× |
| Tennessee | 57,314 | 0.91× |
| Colorado | 53,613 | 1.09× |
| South Carolina | 46,209 | 0.98× |
| Wisconsin | 43,291 | 0.92× |
| Minnesota | 42,368 | 0.95× |
| Oregon | 42,117 | 1.18× |
| Missouri | 41,735 | 0.83× |
| Louisiana | 38,538 | 0.96× |
| Alabama | 37,409 | 0.86× |
| Utah | 35,635 | 1.27× |
| Connecticut | 32,304 | 1.03× |
| Kentucky | 29,850 | 0.76× |
| Oklahoma | 29,598 | 0.85× |
| Nevada | 29,518 | 0.98× |
| Arkansas | 23,373 | 0.91× |
| Kansas | 21,991 | 0.89× |
| Iowa | 21,488 | 0.83× |
| Mississippi | 20,576 | 0.8× |
| Idaho | 17,100 | 1.09× |
| Nebraska | 13,930 | 0.89× |
| Washington, District of Columbia | 13,538 | 1.44× |
| Hawaii | 12,896 | 0.96× |
| New Mexico | 11,175 | 0.71× |
| West Virginia | 9,885 | 0.68× |
| Rhode Island | 8,419 | 0.85× |
| New Hampshire | 7,916 | 0.64× |
| Maine | 7,418 | 0.66× |
| Delaware | 6,448 | 0.75× |
| Montana | 4,966 | 0.57× |
| Alaska | 4,863 | 0.73× |
| South Dakota | 4,423 | 0.61× |
| North Dakota | 4,423 | 0.69× |
| Vermont | 3,487 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.57 |
| Career Orientation | POWER | 2.04 |
| Need for Security | CONSERVATISM | 1.82 |
| Urban Lifestyle | OPEN | 1.53 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Travelling | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 7.0% |
| Philippines | 5.1% |
See Outsourcing audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Outsourcing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.