Sweetgreen Audience in United States

Sweetgreen logo

Sweetgreen has an estimated audience of 7,752,605 people in United States. 56.7% are female, 43.3% are male, average age 41.4. Top regions: California, New York, Illinois. Top brand affinities: Just Salad, Tangram, Thistle, GymPass, ClassPass.

The average Sweetgreen fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Just Salad, Tangram, Thistle, with strongest over-indexing on Just Salad (33.83× the country average). Demographically, the Sweetgreen audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Sweetgreen fans

Demographic split for Sweetgreen audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.4
Estimated audience size7,752,605

Audience persona

The typical Sweetgreen fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Just Salad.

Top regions in United States

Top regions ranked by reach for Sweetgreen in United States
RegionReachAffinity
California1,911,3272.24×
New York1,509,3363.48×
Illinois884,0813.42×
Massachusetts830,1225.43×
Texas820,7591.23×
Florida384,8110.73×
Virginia338,6611.79×
New Jersey321,0391.63×
Pennsylvania278,9951.07×
Colorado260,7532.13×
Maryland234,4681.76×
Michigan230,7961.14×
Georgia228,1460.96×
Indiana208,0871.47×
Washington, District of Columbia191,5858.22×
Washington168,0221.08×
Minnesota163,5401.47×
Wisconsin144,2871.24×
North Carolina109,8990.47×
Connecticut105,1391.35×
Ohio95,1910.4×
New Hampshire61,1132×
Rhode Island48,6281.97×
Arizona28,9920.18×
Tennessee26,2870.17×
Missouri20,8120.17×
Oregon19,4930.22×
South Carolina19,4820.17×
Nevada17,0570.23×
Kentucky13,5710.14×
Utah11,9300.17×
Louisiana11,9130.12×
Alabama11,1020.1×
Iowa10,1750.16×
Oklahoma9,8860.11×
Kansas8,5460.14×
Maine8,0250.29×
Delaware7,8260.37×
Arkansas7,3420.11×
Nebraska5,4730.14×
Mississippi5,0710.08×
New Mexico4,8020.12×
Hawaii4,5710.14×
Idaho4,3200.11×
West Virginia4,0320.11×
Vermont3,7310.27×
Montana2,2710.11×
North Dakota1,7820.11×
South Dakota1,6640.09×
Wyoming1,1390.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweetgreen audience
BrandAffinityCategory
Just Salad33.83×Food & Beverages
Tangram62.88×Games
Thistle23.63×Home & Garden
GymPass37.97×Sports
ClassPass14.81×Sports
Bi-Rite Market32.65×Shopping
Big Fernand112.38×Food & Beverages
Engineering geology40.13×Business & Career
Bowflex8.61×Sports
Smoothie King3.42×Food & Beverages
Mall Plaza17.61×Shopping
Le Pain Quotidien8.96×Food & Beverages
Pret a Manger10.98×Food & Beverages
Così (restaurant)15.9×Food & Beverages
Rush (2013 film)8.67×Movies & TV
Chipotle Mexican Grill1.62×Food & Beverages
Georgetown University4.49×Business & Career
Michelin Guide4.91×Food & Beverages
Bad Bunny1.59×Music & Radio
Preferred provider organization13.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweetgreen audience
TraitClusterScore
Design AffinityPREMIUM2.42
SustainabilityBALANCE2.14
IndulgenceJOY1.78
Healthy LifestyleBALANCE1.67
Luxury OrientationPREMIUM1.66
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Sweetgreen
CountryShare
United States93.1%
China1.0%
Canada0.7%

See Sweetgreen audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Sweetgreen have in United States?

Sweetgreen has an estimated audience of 7,752,605 people in United States, concentrated in California and New York.

What is the gender split and age of Sweetgreen fans?

56.7% of Sweetgreen fans are female, 43.3% are male, with an average age of 41.4 years.

Which brands do Sweetgreen fans like most?

Sweetgreen fans show strongest brand affinity for Just Salad (33.83×), Tangram (62.88×), and Thistle (23.63×) over the country average.

Where do Sweetgreen fans live in United States?

Sweetgreen fans in United States are most concentrated in California (reach 1,911,327), New York (reach 1,509,336), and Illinois (reach 884,081). These three regions account for the largest share of the active audience.

What other brands do Sweetgreen fans also like?

Beyond Sweetgreen itself, the audience over-indexes on Tangram (62.88×), Thistle (23.63×), GymPass (37.97×), and ClassPass (14.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetgreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.