Rascasse Audience Intelligence

Sweetgreen Target Market in United States

A data profile of the people who buy, follow and care about Sweetgreen in United States — modelled from more than twelve digital signal sources. Sweetgreen has an estimated audience of 6,717,786 people in United States.

#37among Restaurants in United States#540among Brand in United States#379in Food & Beverages

The average Sweetgreen fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Just Salad, Tangram, Alexandria Ocasio-Cortez, with strongest over-indexing on Just Salad (33.83× the country average).

Demographically, the Sweetgreen audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweetgreen fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Just Salad.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweetgreen profile in United States.

Audience size
6.7M
in United States
Gender
56.7%♀
43.3% male
Age
41.4
average years
Country rank
#5202
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sweetgreen

56.7% are female, 43.3% are male, average age 41.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Sweetgreen audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.4
Estimated audience size6,717,786
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Sweetgreen audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Sweetgreen audience comes from United States.

Worldwide audience distribution share by country for Sweetgreen
CountryShare
United States92.1%
China1.2%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweetgreen audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweetgreen customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K8.35×
02Massachusetts~800K5.17×
03New York~1.5M3.45×
04Illinois~800K3.25×
05California~2M2.29×
06Colorado~200K1.96×
07Rhode Island~50K1.92×
08New Hampshire~60K1.86×
09Virginia~300K1.75×
10Maryland~200K1.66×
11Connecticut~100K1.61×
12New Jersey~300K1.48×
13Minnesota~200K1.46×
14Indiana~200K1.40×
15Wisconsin~200K1.35×
16Michigan~300K1.26×
17Texas~800K1.16×
18Washington~200K1.05×
19Pennsylvania~300K1.02×
20Georgia~200K0.90×
21Arkansas~50K0.80×
22Florida~400K0.68×
23Arizona~100K0.65×
24Ohio~100K0.60×
25North Carolina~100K0.58×
26Alaska~7K0.41×
27Delaware~8K0.39×
28Vermont~5K0.35×
29Maine~9K0.33×
30North Dakota~5K0.32×
31South Dakota~6K0.31×
32Montana~6K0.28×
33Nevada~20K0.24×
34West Virginia~8K0.23×
35Oregon~20K0.22×
36Hawaii~7K0.22×
37Idaho~8K0.21×
38Nebraska~8K0.21×
39Utah~10K0.20×
40Iowa~10K0.20×
41Mississippi~10K0.20×
42New Mexico~8K0.20×
43Tennessee~30K0.19×
44South Carolina~20K0.19×
45Kansas~10K0.19×
46Missouri~20K0.18×
47Kentucky~20K0.18×
48Louisiana~20K0.16×
49Oklahoma~10K0.16×
50Alabama~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Sweetgreen, United States
0.15×1.00×8.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweetgreen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweetgreen audience
#·InterestCategoryAffinity×
01Big FernandFood & Beverages112.38×
02TangramGames62.88×
03Engineering geologyBusiness & Career40.13×
04GymPassSports37.97×
05Just SaladFood & Beverages33.83×
06Bi-Rite MarketShopping32.65×
07ThistleHome & Garden23.63×
08Mall PlazaShopping17.61×
09ClassPassSports14.81×
10Pret a MangerFood & Beverages10.98×
11Alexandria Ocasio-CortezPolitics & Society9.43×
12Le Pain QuotidienFood & Beverages8.96×
13Rush (2013 film)Movies & TV8.67×
14BowflexSports8.61×
15Michelin GuideFood & Beverages4.91×
16Georgetown UniversityBusiness & Career4.49×
17Smoothie KingFood & Beverages3.42×
18Gavin NewsomPolitics & Society2.35×
19Giannis AntetokounmpoSports2.28×
20Chipotle Mexican GrillFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweetgreen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweetgreen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Quality AwarenessPREMIUM1.25×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweetgreen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Community OrientationOPEN0.85×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sweetgreen's target market in United States?

Sweetgreen's target market in United States covers an estimated 6,717,786 people, concentrated in California and New York.

02

What is the gender split and age of Sweetgreen customers?

56.7% of the Sweetgreen audience are female, 43.3% are male, with an average age of 41.4 years.

03

Which brands do Sweetgreen fans like most?

Sweetgreen fans show strongest brand affinity for Just Salad (33.83×), Tangram (62.88×), and Alexandria Ocasio-Cortez (9.43×) over the country average.

04

Where do Sweetgreen fans live in United States?

Sweetgreen fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Illinois (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sweetgreen fans also like?

Beyond Sweetgreen itself, the audience over-indexes on Tangram (62.88×), Alexandria Ocasio-Cortez (9.43×), Thistle (23.63×), and GymPass (37.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sweetgreen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetgreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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