The Outsiders Audience in United States

The Outsiders logo

The Outsiders has an estimated audience of 4,578,836 people in United States. 52.7% are female, 47.3% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Magnus Carlsen, Robert Pattinson, Riverdale, Alexander Skarsgård, The Smiths.

The average The Outsiders fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Magnus Carlsen, Robert Pattinson, Riverdale, with strongest over-indexing on Magnus Carlsen (91.08× the country average). Demographically, the The Outsiders audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Outsiders fans

Demographic split for The Outsiders audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.0
Estimated audience size4,578,836

Audience persona

The typical The Outsiders fan in United States is balanced, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Magnus Carlsen.

Top regions in United States

Top regions ranked by reach for The Outsiders in United States
RegionReachAffinity
California520,3541.03×
Texas446,0511.13×
New York318,6771.25×
Florida256,7670.83×
Pennsylvania168,8411.1×
Illinois162,6011.07×
Ohio152,2251.08×
New Jersey133,7631.15×
North Carolina131,3480.95×
Georgia128,2470.91×
Michigan119,3441×
Arizona108,1371.16×
Virginia98,4590.88×
Tennessee98,3381.07×
Massachusetts90,9631.01×
Indiana89,0661.06×
Wisconsin85,6631.24×
Washington84,1110.92×
Oklahoma82,6371.63×
Missouri81,5481.1×
Alabama71,7521.12×
Colorado70,0510.97×
Kentucky67,0101.17×
Minnesota63,0730.96×
South Carolina62,8130.91×
Maryland61,3350.78×
Louisiana52,9770.9×
Oregon52,1300.99×
Connecticut47,8231.04×
Utah44,6871.09×
Kansas40,7931.13×
Arkansas40,5711.08×
Iowa40,0041.06×
Nevada38,7910.88×
Mississippi35,8010.95×
Nebraska24,8661.08×
New Mexico23,2991.01×
Idaho23,2231.01×
West Virginia21,9971.03×
New Hampshire17,8080.99×
Maine14,7210.9×
Rhode Island14,6101×
Hawaii14,3260.73×
Montana11,4620.9×
South Dakota9,8960.93×
Delaware9,6080.76×
North Dakota9,0290.96×
Washington, District of Columbia8,9760.65×
Alaska8,1130.83×
Vermont6,5250.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Outsiders audience
BrandAffinityCategory
Magnus Carlsen91.08×Sports
Robert Pattinson27.57×Movies & TV
Riverdale46×Movies & TV
Alexander Skarsgård18.66×Movies & TV
The Smiths22.43×Music & Radio
Mad Men21.86×Movies & TV
Smart & Final19.05×Shopping
Zootopia14.42×Movies & TV
Scooby-Doo6.18×Movies & TV
Ethan Hawke12.66×Movies & TV
Megamind15.32×Movies & TV
Indeed.com4.22×Business & Career
Orlando Bloom12.84×Movies & TV
Google News5.41×News
Meet the Robinsons16.78×Movies & TV
Willem Dafoe14.2×Movies & TV
Rami Malek13.12×Movies & TV
Google Maps3.26×Internet & Social Media
Night at the Museum17.62×Movies & TV
Monsters11.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Outsiders audience
TraitClusterScore
IndulgenceJOY1.24
Pet OwnershipJOY1.22
Urban LifestyleOPEN1.19
ExtroversionTHRILL1.18
Convenience OrientationPREMIUM1.15
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for The Outsiders
CountryShare
United States62.0%
Australia4.7%
Canada4.2%

See The Outsiders audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Outsiders have in United States?

The Outsiders has an estimated audience of 4,578,836 people in United States, concentrated in California and Texas.

What is the gender split and age of The Outsiders fans?

52.7% of The Outsiders fans are female, 47.3% are male, with an average age of 35.0 years.

Which brands do The Outsiders fans like most?

The Outsiders fans show strongest brand affinity for Magnus Carlsen (91.08×), Robert Pattinson (27.57×), and Riverdale (46×) over the country average.

Where do The Outsiders fans live in United States?

The Outsiders fans in United States are most concentrated in California (reach 520,354), Texas (reach 446,051), and New York (reach 318,677). These three regions account for the largest share of the active audience.

What other brands do The Outsiders fans also like?

Beyond The Outsiders itself, the audience over-indexes on Robert Pattinson (27.57×), Riverdale (46×), Alexander Skarsgård (18.66×), and The Smiths (22.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Outsiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.