The Outsiders Audience in Germany

The Outsiders logo

The Outsiders has an estimated audience of 229,678 people in Germany. 15.9% are female, 84.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fakty TVN, Progressive rock, Steampunk, Holbæk, Gil Ofarim.

The average The Outsiders fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fakty TVN, Progressive rock, Steampunk, with strongest over-indexing on Fakty TVN (39.16× the country average). Demographically, the The Outsiders audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Outsiders fans

Demographic split for The Outsiders audience in Germany
MetricValue
Female15.9%
Male84.1%
Average age44.1
Estimated audience size229,678

Audience persona

The typical The Outsiders fan in Germany is more male, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Fakty TVN.

Top regions in Germany

Top regions ranked by reach for The Outsiders in Germany
RegionReachAffinity
Nordrhein-Westfalen55,9281.11×
Bayern34,1810.93×
Baden-Württemberg27,1050.86×
Niedersachsen23,1131.04×
Hessen20,9471.2×
Berlin16,7991.64×
Rheinland-Pfalz12,7381.11×
Schleswig-Holstein9,0031.09×
Sachsen8,3890.74×
Brandenburg6,2810.88×
Hamburg5,8131.12×
Sachsen-Anhalt4,8250.81×
Thüringen4,2740.73×
Mecklenburg-Vorpommern3,3760.77×
Saarland2,5240.89×
Bremen2,1241.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Outsiders audience
BrandAffinityCategory
Fakty TVN39.16×Movies & TV
Progressive rock3.37×Music & Radio
Steampunk6.77×Fashion & Accessoires
Holbæk49×Travel & Leisure
Gil Ofarim2.08×Music & Radio
CAC 402.21×Business & Career
Havok (band)10.84×Music & Radio
Klezmer20×Music & Radio
Business English2.73×Business & Career
Preacher (comics)6.23×Literature
Judge Dredd (film)5.46×Movies & TV
Jack White1.6×Movies & TV
The Musical Box (band)20.83×Music & Radio
Building insulation3.36×Home & Garden
Chromebook4.99×Technology & Electronics
Hypertext1.98×Technology & Electronics
Icon (magazine)1.72×Arts & Culture
Home Delivery1.84×Food & Beverages
Box lacrosse7.37×Sports
Stamp collecting3.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Outsiders audience
TraitClusterScore
Luxury OrientationPREMIUM7.66
TravellingTHRILL1.82
Quality AwarenessPREMIUM1.71
SustainabilityBALANCE1.62
IndulgenceJOY1.38
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for The Outsiders
CountryShare
United States62.0%
Australia4.7%
Canada4.2%

See The Outsiders audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does The Outsiders have in Germany?

The Outsiders has an estimated audience of 229,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Outsiders fans?

15.9% of The Outsiders fans are female, 84.1% are male, with an average age of 44.1 years.

Which brands do The Outsiders fans like most?

The Outsiders fans show strongest brand affinity for Fakty TVN (39.16×), Progressive rock (3.37×), and Steampunk (6.77×) over the country average.

Where do The Outsiders fans live in Germany?

The Outsiders fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,928), Bayern (reach 34,181), and Baden-Württemberg (reach 27,105). These three regions account for the largest share of the active audience.

What other brands do The Outsiders fans also like?

Beyond The Outsiders itself, the audience over-indexes on Progressive rock (3.37×), Steampunk (6.77×), Holbæk (49×), and Gil Ofarim (2.08×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Outsiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.