Rascasse Audience Intelligence

The Outsiders Audience in Germany

A data profile of the people who buy, follow and care about The Outsiders in Germany — modelled from more than twelve digital signal sources. The Outsiders has an estimated audience of 220,379 people in Germany.

The average The Outsiders fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chess.com, Chrono24, Chronograph, with strongest over-indexing on Chess.com (401.52× the country average).

Demographically, the The Outsiders audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Outsiders fan in Germany is more male, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Chess.com.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Outsiders profile in Germany.

Audience size
220K
in Germany
Gender
15.9%
84.1% male
Age
44.1
average years
Country rank
#21355
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Outsiders viewers

15.9% are female, 84.1% are male, average age 44.1.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for The Outsiders audience in Germany
MetricValue
Female15.9%
Male84.1%
Average age44.1
Estimated audience size220,379
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the The Outsiders audience in Germany
Age bracketShare%
16-1915%
20-2911%
30-3914%
40-4927%
50+33%
Fig. 04

Worldwide distribution

3.0%

of the worldwide The Outsiders audience comes from Germany.

Worldwide audience distribution share by country for The Outsiders
CountryShare
United States61.7%
Australia4.3%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Outsiders audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Outsiders fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.76×
02Hessen~20K1.13×
03Rheinland-Pfalz~10K1.10×
04Hamburg~6K1.10×
05Bremen~2K1.09×
06Schleswig-Holstein~9K1.08×
07Nordrhein-Westfalen~50K1.07×
08Niedersachsen~20K1.02×
09Saarland~3K0.95×
10Brandenburg~6K0.90×
11Bayern~30K0.89×
12Baden-Württemberg~30K0.85×
13Mecklenburg-Vorpommern~4K0.85×
14Sachsen-Anhalt~5K0.84×
15Sachsen~9K0.76×
16Thüringen~4K0.75×
Fig. 06

Affinity by region

Affinity by region — The Outsiders, Germany
0.75×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Outsiders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Outsiders audience
#·InterestCategoryAffinity×
01Chess.comSports401.52×
02Chrono24Shopping54.51×
03ChronographFashion & Accessoires25.09×
04CommodoresMusic & Radio24.89×
05Swiss MadeBusiness & Career22.48×
06Neil DiamondMusic & Radio20.00×
07The Three TenorsMusic & Radio20.00×
08Donna SummerMusic & Radio20.00×
09BlancpainFashion & Accessoires18.23×
10Paul NewmanMovies & TV15.10×
11Richard MilleFashion & Accessoires13.70×
12OmegaFashion & Accessoires12.74×
13TissotFashion & Accessoires10.35×
14Boney M.Music & Radio8.99×
15BreitlingFashion & Accessoires8.60×
16CasioFashion & Accessoires8.29×
17Barbra StreisandMusic & Radio7.64×
18PandoraFashion & Accessoires4.65×
19Tour de FranceSports3.73×
20HobbyHome & Garden2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Outsiders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Outsiders audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM8.55×
Quality AwarenessPREMIUM1.89×
Risk AppetiteTHRILL1.81×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Outsiders audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Outsiders have in Germany?

The Outsiders has an estimated audience of 220,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Outsiders viewers?

15.9% of The Outsiders fans are female, 84.1% are male, with an average age of 44.1 years.

03

Which brands do The Outsiders fans like most?

The Outsiders fans show strongest brand affinity for Chess.com (401.52×), Chrono24 (54.51×), and Chronograph (25.09×) over the country average.

04

Where do The Outsiders fans live in Germany?

The Outsiders fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Outsiders fans also like?

Beyond The Outsiders itself, the audience over-indexes on Chrono24 (54.51×), Chronograph (25.09×), Omega (12.74×), and Neil Diamond (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Outsiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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