Tissot Audience in Germany
Tissot has an estimated audience of 1,273,857 people in Germany. 32.0% are female, 68.0% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: High-net-worth individual, Automatic watch, Expensive Taste, Rado (watch), Analog watch.
The average Tissot fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include High-net-worth individual, Automatic watch, Expensive Taste, with strongest over-indexing on High-net-worth individual (24.31× the country average). Demographically, the Tissot audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Tissot fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 38.0 |
| Estimated audience size | 1,273,857 |
Audience persona
The typical Tissot fan in Germany is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for High-net-worth individual.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 333,903 | 1.2× |
| Bayern | 289,051 | 1.41× |
| Baden-Württemberg | 239,784 | 1.38× |
| Hessen | 149,414 | 1.54× |
| Niedersachsen | 112,726 | 0.91× |
| Berlin | 63,141 | 1.11× |
| Rheinland-Pfalz | 60,104 | 0.94× |
| Sachsen | 45,301 | 0.73× |
| Schleswig-Holstein | 40,964 | 0.9× |
| Hamburg | 38,883 | 1.35× |
| Brandenburg | 28,375 | 0.72× |
| Thüringen | 22,549 | 0.69× |
| Sachsen-Anhalt | 19,761 | 0.6× |
| Mecklenburg-Vorpommern | 17,808 | 0.73× |
| Saarland | 13,435 | 0.86× |
| Bremen | 10,198 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| High-net-worth individual | 24.31× | Business & Career |
| Automatic watch | 19.1× | Fashion & Accessoires |
| Expensive Taste | 10.14× | Business & Career |
| Rado (watch) | 25.3× | Fashion & Accessoires |
| Analog watch | 33.33× | Fashion & Accessoires |
| Clock | 6.3× | Fashion & Accessoires |
| Euphoria | 2.93× | Movies & TV |
| Oris (company) | 20.83× | Fashion & Accessoires |
| Montblanc (company) | 9.97× | Fashion & Accessoires |
| Senior management | 19.22× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Frédérique Constant | 19.38× | Fashion & Accessoires |
| Chrono24 | 10.19× | Shopping |
| Girard-Perregaux | 16.77× | Fashion & Accessoires |
| Diving watch | 17.14× | Fashion & Accessoires |
| Watchmaker | 6.88× | Fashion & Accessoires |
| Omega | 7.23× | Fashion & Accessoires |
| Gift basket | 24.21× | Home & Garden |
| Manufacture d'horlogerie | 12.5× | Fashion & Accessoires |
| Movado | 35.26× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.59 |
| Quality Awareness | PREMIUM | 2.68 |
| Design Affinity | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.52 |
| Indulgence | JOY | 1.52 |
| Individualism | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.6% |
| United States | 10.4% |
| India | 6.9% |
See Tissot audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Tissot have in Germany?
Tissot has an estimated audience of 1,273,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tissot fans?
32.0% of Tissot fans are female, 68.0% are male, with an average age of 38.0 years.
Which brands do Tissot fans like most?
Tissot fans show strongest brand affinity for High-net-worth individual (24.31×), Automatic watch (19.1×), and Expensive Taste (10.14×) over the country average.
Where do Tissot fans live in Germany?
Tissot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 333,903), Bayern (reach 289,051), and Baden-Württemberg (reach 239,784). These three regions account for the largest share of the active audience.
What other brands do Tissot fans also like?
Beyond Tissot itself, the audience over-indexes on Automatic watch (19.1×), Expensive Taste (10.14×), Rado (watch) (25.3×), and Analog watch (33.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tissot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.