Chrono24 Audience in Germany
Chrono24 has an estimated audience of 988,764 people in Germany. 30.2% are female, 69.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chronometer watch, Certified Pre-Owned, Catawiki, Diving watch, Certina Kurth Frères.
The average Chrono24 fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chronometer watch, Certified Pre-Owned, Catawiki, with strongest over-indexing on Chronometer watch (90.01× the country average). Demographically, the Chrono24 audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Watches
Demographics of Chrono24 fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 40.5 |
| Estimated audience size | 988,764 |
Audience persona
The typical Chrono24 fan in Germany is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Chronometer watch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 287,280 | 1.33× |
| Bayern | 226,251 | 1.42× |
| Baden-Württemberg | 196,332 | 1.46× |
| Hessen | 113,156 | 1.5× |
| Niedersachsen | 91,075 | 0.95× |
| Rheinland-Pfalz | 58,365 | 1.18× |
| Berlin | 53,151 | 1.2× |
| Schleswig-Holstein | 34,179 | 0.96× |
| Hamburg | 34,166 | 1.53× |
| Sachsen | 30,599 | 0.63× |
| Brandenburg | 19,358 | 0.63× |
| Saarland | 12,040 | 0.99× |
| Thüringen | 11,542 | 0.46× |
| Mecklenburg-Vorpommern | 9,589 | 0.51× |
| Bremen | 8,383 | 0.99× |
| Sachsen-Anhalt | 6,655 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chronometer watch | 90.01× | Fashion & Accessoires |
| Certified Pre-Owned | 24.74× | Cars & Mobility |
| Catawiki | 26.39× | Fashion & Accessoires |
| Diving watch | 48.47× | Fashion & Accessoires |
| Certina Kurth Frères | 65.52× | Fashion & Accessoires |
| The Outsiders | 54.51× | Movies & TV |
| Chronograph | 30.9× | Fashion & Accessoires |
| Alpina Watches | 41.38× | Fashion & Accessoires |
| Bell & Ross | 60.75× | Fashion & Accessoires |
| Omega | 16.32× | Fashion & Accessoires |
| Automatic watch | 15.8× | Fashion & Accessoires |
| 24 Hours of Daytona | 61.13× | Sports |
| TOMEI | 124.49× | Cars & Mobility |
| Hamilton Watch Company | 46.49× | Fashion & Accessoires |
| Montblanc (company) | 14.53× | Fashion & Accessoires |
| Tissot | 15.34× | Fashion & Accessoires |
| Daniel Roth (watchmakers) | 76.01× | |
| Mechanical watch | 12.43× | Fashion & Accessoires |
| Breitling | 13.17× | Fashion & Accessoires |
| Holzkern | 12.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 51.01 |
| Quality Awareness | PREMIUM | 2.19 |
| Design Affinity | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.42 |
| Indulgence | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.4% |
| United States | 14.1% |
| Germany | 10.4% |
See Chrono24 audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Chrono24 have in Germany?
Chrono24 has an estimated audience of 988,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chrono24 fans?
30.2% of Chrono24 fans are female, 69.8% are male, with an average age of 40.5 years.
Which brands do Chrono24 fans like most?
Chrono24 fans show strongest brand affinity for Chronometer watch (90.01×), Certified Pre-Owned (24.74×), and Catawiki (26.39×) over the country average.
Where do Chrono24 fans live in Germany?
Chrono24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,280), Bayern (reach 226,251), and Baden-Württemberg (reach 196,332). These three regions account for the largest share of the active audience.
What other brands do Chrono24 fans also like?
Beyond Chrono24 itself, the audience over-indexes on Certified Pre-Owned (24.74×), Catawiki (26.39×), Diving watch (48.47×), and Certina Kurth Frères (65.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chrono24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.