Rascasse Audience Intelligence

Chrono24 Audience in Germany

A data profile of the people who buy, follow and care about Chrono24 in Germany — modelled from more than twelve digital signal sources. Chrono24 has an estimated audience of 1,028,572 people in Germany.

#7among Watches in Germany#225among Website / Newspaper / Magazine in Germany#211in Shopping

The average Chrono24 fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chronometer watch, Certified Pre-Owned, Catawiki, with strongest over-indexing on Chronometer watch (90.01× the country average).

Demographically, the Chrono24 audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chrono24 fan in Germany is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Chronometer watch.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chrono24 profile in Germany.

Audience size
1M
in Germany
Gender
30.2%♀
69.8% male
Age
40.5
average years
Country rank
#6370
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Chrono24

30.2% are female, 69.8% are male, average age 40.5.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Chrono24 audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age40.5
Estimated audience size1,028,572
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Chrono24 audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4928%
50+19%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Chrono24 audience comes from Germany.

Worldwide audience distribution share by country for Chrono24
CountryShare
Italy15.2%
United States15.0%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chrono24 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chrono24 fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.49×
02Hessen~100K1.45×
03Baden-Württemberg~200K1.40×
04Bayern~200K1.39×
05Nordrhein-Westfalen~300K1.30×
06Rheinland-Pfalz~60K1.17×
07Berlin~50K1.15×
08Saarland~10K1.03×
09Bremen~9K1.03×
10Schleswig-Holstein~30K0.97×
11Niedersachsen~90K0.94×
12Brandenburg~20K0.67×
13Sachsen~30K0.65×
14Mecklenburg-Vorpommern~10K0.54×
15Thüringen~10K0.50×
16Sachsen-Anhalt~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Chrono24, Germany
0.41×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chrono24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chrono24 audience
#·InterestCategoryAffinity×
01TOMEICars & Mobility124.49×
02Chronometer watchFashion & Accessoires90.01×
03Daniel Roth (watchmakers)Person76.01×
04Certina Kurth FrèresFashion & Accessoires65.52×
0524 Hours of DaytonaSports61.13×
06Bell & RossFashion & Accessoires60.75×
07Glashütte OriginalFashion & Accessoires55.38×
08The OutsidersMovies & TV54.51×
09Diving watchFashion & Accessoires48.47×
10Hamilton Watch CompanyFashion & Accessoires46.49×
11Union GlashütteFashion & Accessoires43.14×
12Alpina WatchesFashion & Accessoires41.38×
13ChronographFashion & Accessoires30.90×
14CatawikiFashion & Accessoires26.39×
15Certified Pre-OwnedCars & Mobility24.74×
16OmegaFashion & Accessoires16.32×
17Automatic watchFashion & Accessoires15.80×
18TissotFashion & Accessoires15.34×
19Montblanc (company)Fashion & Accessoires14.53×
20Mechanical watchFashion & Accessoires12.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chrono24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chrono24 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.47×
Career OrientationPOWER5.46×
Quality AwarenessPREMIUM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chrono24 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.74×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chrono24 have in Germany?

Chrono24 has an estimated audience of 1,028,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chrono24 fans?

30.2% of Chrono24 fans are female, 69.8% are male, with an average age of 40.5 years.

03

Which brands do Chrono24 fans like most?

Chrono24 fans show strongest brand affinity for Chronometer watch (90.01×), Certified Pre-Owned (24.74×), and Catawiki (26.39×) over the country average.

04

Where do Chrono24 fans live in Germany?

Chrono24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chrono24 fans also like?

Beyond Chrono24 itself, the audience over-indexes on Certified Pre-Owned (24.74×), Catawiki (26.39×), Diving watch (48.47×), and Glashütte Original (55.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in Germany

See Chrono24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chrono24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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