Rascasse Audience Intelligence

Certified Pre-Owned Audience in Germany

A data profile of the people who buy, follow and care about Certified Pre-Owned in Germany — modelled from more than twelve digital signal sources. Certified Pre-Owned has an estimated audience of 1,576,113 people in Germany.

#2327among Topic in Germany#209in Cars & Mobility

The average Certified Pre-Owned fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Petrol engine, Used car, with strongest over-indexing on AutoScout24 (5.08× the country average).

Demographically, the Certified Pre-Owned audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Certified Pre-Owned fan in Germany is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Certified Pre-Owned profile in Germany.

Audience size
1.6M
in Germany
Gender
29.8%♀
70.2% male
Age
46.2
average years
Country rank
#4261
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Certified Pre-Owned fans

29.8% are female, 70.2% are male, average age 46.2.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Certified Pre-Owned audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age46.2
Estimated audience size1,576,113
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Certified Pre-Owned audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3920%
40-4931%
50+32%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Certified Pre-Owned audience comes from Germany.

Worldwide audience distribution share by country for Certified Pre-Owned
CountryShare
United States51.3%
United Kingdom7.6%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Certified Pre-Owned audience in Germany is strongest.

Fig. 05

Top regions by affinity

Certified Pre-Owned fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.41×
02Hessen~200K1.31×
03Bayern~300K1.26×
04Hamburg~40K1.26×
05Nordrhein-Westfalen~400K1.20×
06Baden-Württemberg~200K1.12×
07Niedersachsen~200K1.00×
08Bremen~10K0.98×
09Schleswig-Holstein~60K0.97×
10Saarland~20K0.95×
11Rheinland-Pfalz~70K0.93×
12Sachsen~70K0.88×
13Thüringen~40K0.88×
14Mecklenburg-Vorpommern~30K0.86×
15Brandenburg~40K0.85×
16Sachsen-Anhalt~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Certified Pre-Owned, Germany
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Certified Pre-Owned audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Certified Pre-Owned audience
#·InterestCategoryAffinity×
01AutoScout24Cars & Mobility5.08×
02Petrol engineCars & Mobility4.83×
03OpelCars & Mobility3.31×
04Antique carCars & Mobility3.20×
05Used carCars & Mobility3.04×
06Car dealershipCars & Mobility2.62×
07Škoda AutoCars & Mobility2.53×
08ADACCars & Mobility2.13×
09FRITZ!BoxTechnology & Electronics2.09×
10DeutschlandticketCars & Mobility1.93×
11VolkswagenCars & Mobility1.90×
12VodafoneTechnology & Electronics1.78×
13CommerzbankBusiness & Career1.73×
14Deutsche BahnCars & Mobility1.72×
15TransportCars & Mobility1.72×
16EBayShopping1.64×
17Motor vehicleCars & Mobility1.62×
18WhatsAppInternet & Social Media1.57×
19VideoMovies & TV1.57×
20SoftwareTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Certified Pre-Owned audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Certified Pre-Owned audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.64×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Certified Pre-Owned audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.80×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Certified Pre-Owned have in Germany?

Certified Pre-Owned has an estimated audience of 1,576,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Certified Pre-Owned fans?

29.8% of Certified Pre-Owned fans are female, 70.2% are male, with an average age of 46.2 years.

03

Which brands do Certified Pre-Owned fans like most?

Certified Pre-Owned fans show strongest brand affinity for AutoScout24 (5.08×), Petrol engine (4.83×), and Used car (3.04×) over the country average.

04

Where do Certified Pre-Owned fans live in Germany?

Certified Pre-Owned fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Certified Pre-Owned fans also like?

Beyond Certified Pre-Owned itself, the audience over-indexes on Petrol engine (4.83×), Used car (3.04×), Škoda Auto (2.53×), and Software (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Certified Pre-Owned audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Certified Pre-Owned. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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