Certified Pre-Owned Audience in Germany
Certified Pre-Owned has an estimated audience of 1,576,113 people in Germany. 29.8% are female, 70.2% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Petrol engine, Used car, Škoda Auto, Software.
The average Certified Pre-Owned fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Petrol engine, Used car, with strongest over-indexing on AutoScout24 (5.08× the country average). Demographically, the Certified Pre-Owned audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Certified Pre-Owned fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 46.2 |
| Estimated audience size | 1,576,113 |
Audience persona
The typical Certified Pre-Owned fan in Germany is more male, around 46.2 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 417,517 | 1.21× |
| Bayern | 336,930 | 1.33× |
| Baden-Württemberg | 249,893 | 1.16× |
| Hessen | 168,084 | 1.4× |
| Niedersachsen | 149,197 | 0.97× |
| Berlin | 107,057 | 1.52× |
| Rheinland-Pfalz | 67,821 | 0.86× |
| Sachsen | 62,720 | 0.81× |
| Schleswig-Holstein | 52,754 | 0.93× |
| Hamburg | 51,148 | 1.44× |
| Brandenburg | 34,280 | 0.7× |
| Thüringen | 24,683 | 0.61× |
| Sachsen-Anhalt | 24,657 | 0.6× |
| Mecklenburg-Vorpommern | 18,674 | 0.62× |
| Saarland | 16,767 | 0.87× |
| Bremen | 12,928 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 5.08× | Cars & Mobility |
| Petrol engine | 4.83× | Cars & Mobility |
| Used car | 3.04× | Cars & Mobility |
| Škoda Auto | 2.53× | Cars & Mobility |
| Software | 1.55× | Technology & Electronics |
| Aral AG | 1.97× | Cars & Mobility |
| Deutsche Bahn | 1.72× | Cars & Mobility |
| EBay | 1.64× | Shopping |
| Deutschlandticket | 1.93× | Cars & Mobility |
| 1.57× | Internet & Social Media | |
| Commerzbank | 1.73× | Business & Career |
| FRITZ!Box | 2.09× | Technology & Electronics |
| Car dealership | 2.62× | Cars & Mobility |
| Opel | 3.31× | Cars & Mobility |
| Volkswagen | 1.9× | Cars & Mobility |
| Vodafone | 1.78× | Technology & Electronics |
| ADAC | 2.13× | Cars & Mobility |
| Motor vehicle | 1.62× | Cars & Mobility |
| Antique car | 3.2× | Cars & Mobility |
| Transport | 1.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.69 |
| Quality Awareness | PREMIUM | 2.93 |
| Career Orientation | POWER | 1.75 |
| Travelling | THRILL | 1.64 |
| Indulgence | JOY | 1.55 |
| Patriotism | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| United Kingdom | 7.6% |
| Germany | 7.2% |
See Certified Pre-Owned audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Certified Pre-Owned have in Germany?
Certified Pre-Owned has an estimated audience of 1,576,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Certified Pre-Owned fans?
29.8% of Certified Pre-Owned fans are female, 70.2% are male, with an average age of 46.2 years.
Which brands do Certified Pre-Owned fans like most?
Certified Pre-Owned fans show strongest brand affinity for AutoScout24 (5.08×), Petrol engine (4.83×), and Used car (3.04×) over the country average.
Where do Certified Pre-Owned fans live in Germany?
Certified Pre-Owned fans in Germany are most concentrated in Nordrhein-Westfalen (reach 417,517), Bayern (reach 336,930), and Baden-Württemberg (reach 249,893). These three regions account for the largest share of the active audience.
What other brands do Certified Pre-Owned fans also like?
Beyond Certified Pre-Owned itself, the audience over-indexes on Petrol engine (4.83×), Used car (3.04×), Škoda Auto (2.53×), and Software (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Certified Pre-Owned. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.