Transport Audience in Germany
Transport has an estimated audience of 12,696,821 people in Germany. 43.8% are female, 56.2% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, SV Werder Bremen, Tipico, RTL Television.
The average Transport fan in Germany is 39.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, SV Werder Bremen, with strongest over-indexing on Tagesschau (2.64× the country average). Demographically, the Transport audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.5 |
| Estimated audience size | 12,696,821 |
Audience persona
The typical Transport fan in Germany is more male, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,705,653 | 1.33× |
| Nordrhein-Westfalen | 2,302,014 | 0.83× |
| Baden-Württemberg | 1,536,234 | 0.89× |
| Niedersachsen | 964,194 | 0.78× |
| Hessen | 895,100 | 0.93× |
| Berlin | 856,151 | 1.51× |
| Sachsen | 638,356 | 1.03× |
| Rheinland-Pfalz | 544,113 | 0.86× |
| Thüringen | 524,494 | 1.62× |
| Brandenburg | 477,290 | 1.21× |
| Schleswig-Holstein | 343,339 | 0.75× |
| Sachsen-Anhalt | 304,923 | 0.93× |
| Hamburg | 260,632 | 0.91× |
| Mecklenburg-Vorpommern | 223,756 | 0.92× |
| Bremen | 103,615 | 0.95× |
| Saarland | 93,775 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.64× | Movies & TV |
| Transfermarkt | 3.06× | Sports |
| SV Werder Bremen | 2.64× | Sports |
| Tipico | 2.88× | Games |
| RTL Television | 2.9× | Movies & TV |
| Automobiles | 1.67× | Cars & Mobility |
| Satire | 3.48× | Literature |
| Sportschau | 2.04× | Sports |
| Spiegel Online | 1.61× | News |
| MSV Duisburg | 4× | Sports |
| Mountain biking | 2.75× | Sports |
| Lieferando.de | 1.53× | Food & Beverages |
| Ski resort | 2.47× | Travel & Leisure |
| Dynamo Dresden | 2.03× | Sports |
| German television comedy | 3.37× | Movies & TV |
| Felix Neureuther | 4.09× | Sports |
| Targobank | 2.11× | Business & Career |
| Flowering plant | 2.65× | Home & Garden |
| Leon Goretzka | 4.96× | Sports |
| Saudi Arabia | 3.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.22 |
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Spirituality | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Transport have in Germany?
Transport has an estimated audience of 12,696,821 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Transport fans?
43.8% of Transport fans are female, 56.2% are male, with an average age of 39.5 years.
Which brands do Transport fans like most?
Transport fans show strongest brand affinity for Tagesschau (2.64×), Transfermarkt (3.06×), and SV Werder Bremen (2.64×) over the country average.
Where do Transport fans live in Germany?
Transport fans in Germany are most concentrated in Bayern (reach 2,705,653), Nordrhein-Westfalen (reach 2,302,014), and Baden-Württemberg (reach 1,536,234). These three regions account for the largest share of the active audience.
What other brands do Transport fans also like?
Beyond Transport itself, the audience over-indexes on Transfermarkt (3.06×), SV Werder Bremen (2.64×), Tipico (2.88×), and RTL Television (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.