Transport Audience in Germany
Transport has an estimated audience of 12,696,821 people in Germany. 43.8% are female, 56.2% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Home Delivery, Eden Lake, Icon (magazine), Ma Mère.
The average Transport fan in Germany is 39.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Home Delivery, Eden Lake, with strongest over-indexing on Progressive rock (2.32× the country average). Demographically, the Transport audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.5 |
| Estimated audience size | 12,696,821 |
Audience persona
The typical Transport fan in Germany is more male, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,705,653 | 1.33× |
| Nordrhein-Westfalen | 2,302,014 | 0.83× |
| Baden-Württemberg | 1,536,234 | 0.89× |
| Niedersachsen | 964,194 | 0.78× |
| Hessen | 895,100 | 0.93× |
| Berlin | 856,151 | 1.51× |
| Sachsen | 638,356 | 1.03× |
| Rheinland-Pfalz | 544,113 | 0.86× |
| Thüringen | 524,494 | 1.62× |
| Brandenburg | 477,290 | 1.21× |
| Schleswig-Holstein | 343,339 | 0.75× |
| Sachsen-Anhalt | 304,923 | 0.93× |
| Hamburg | 260,632 | 0.91× |
| Mecklenburg-Vorpommern | 223,756 | 0.92× |
| Bremen | 103,615 | 0.95× |
| Saarland | 93,775 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.32× | Music & Radio |
| Home Delivery | 2.02× | Food & Beverages |
| Eden Lake | 3.36× | Movies & TV |
| Icon (magazine) | 1.67× | Arts & Culture |
| Ma Mère | 7.29× | Movies & TV |
| Hebe | 2.83× | Home & Garden |
| Carrie (novel) | 3.34× | Literature |
| Mohamed Salah | 1.87× | Sports |
| A Streetcar Named Desire (1951 film) | 7.29× | Movies & TV |
| Jaguar F-Pace | 2.89× | Cars & Mobility |
| Coworking | 1.75× | Business & Career |
| Glashütte | 1.83× | Travel & Leisure |
| Chalkidiki | 1.73× | Travel & Leisure |
| The Equalizer | 1.96× | Movies & TV |
| Phil Campbell (musician) | 1.93× | Music & Radio |
| Intraocular lens | 3.31× | Health |
| Throne of Glass | 2× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Scratching post | 1.87× | Pets & Animals |
| Low-carbon emission | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.22 |
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Spirituality | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Transport have in Germany?
Transport has an estimated audience of 12,696,821 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Transport fans?
43.8% of Transport fans are female, 56.2% are male, with an average age of 39.5 years.
Which brands do Transport fans like most?
Transport fans show strongest brand affinity for Progressive rock (2.32×), Home Delivery (2.02×), and Eden Lake (3.36×) over the country average.
Where do Transport fans live in Germany?
Transport fans in Germany are most concentrated in Bayern (reach 2,705,653), Nordrhein-Westfalen (reach 2,302,014), and Baden-Württemberg (reach 1,536,234). These three regions account for the largest share of the active audience.
What other brands do Transport fans also like?
Beyond Transport itself, the audience over-indexes on Home Delivery (2.02×), Eden Lake (3.36×), Icon (magazine) (1.67×), and Ma Mère (7.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.